BA (Hons) in Organisational Communication with Media studies

Fundamentals of Business & Organisation

Principles of Marketing

Quantitative Business Methods

Introduction to Economics

Mass Communication Theory and Practice

Sociology of Work and Organisations

Language 1

Language 2

Internship Programme (10-12 weeks)

STUDENTS MAY NOT PROGRESS TO YEAR TWO WITHOUT THE MINIMUM TOEFL/IELTS SCORE)

YEAR TWO (TAUGHT IN ENGLISH)

Organisational Communication

Media Law and Ethics

Media Management

Research Methods for Social Sciences

Basic Marketing Communication

Cross-Cultural Communication

Language 1

Language 2

Internship Programme (10 -12 weeks)

YEAR THREE (TAUGHT IN ENGLISH)

Corporate Communication Strategy

New Media management

Public Relations Theory and Practice

PLUS 4 elective courses

ELECTIVE MODULES

Advanced English

International Strategic Management

Global Challenges and the Media

International Project Management

Crisis and Communication

Major Event Management

DISSERTATION
Rationale of the programme

The 3-year BA (Hons) in Organisational Communication with Media studies shares with the other ESE undergraduate programmes, some of the distinctive features of the ESE educational approach, i.e.:

· Generalist inter-disciplinary foundation modules common to other degree schemes, aimed to develop students' understanding of the today's business environment and organisational structures whereby communications, media and culture play increasingly pivotal roles

· Emphasis on developing a global perspective throughout the programme

· Focus on personal improvement and continuous development of life-long skills

· Study of two languages in Years 1 and 2

· Company internships in Years 1 and 2

In Year one, the Sociology of Work and Organisations helps students gain an understanding of the massive transformations the world is now undergoing, while also providing a new philosophy aimed to empower them in finding a unique role in this new world.

The modules of Introduction to Economics, Principles of Marketing, QBM and Fundamentals of Business introduce students to the world of corporations providing a foundation knowledge of the business settings in which they are likely later to operate. During Year 1, students are also introduced to the principles of Communication theory with the module Mass communication Theory and Practice aimed to understand the critical role and impact of Mass Communication on the 21st Century media and communication industry and appreciate the application of the different theoretical frameworks to real practice.

In year two alongside with shared modules like Cross Cultural Communication and Research Methods, students will complete four modules, namely Media Management, Organisational Communication, Basic Marketing Communication, and Media Law and Ethics, aimed to provide specific knowledge of 1) the issues involved in managing corporations operating in the communication and media sector; 2) the application of communication theory to organisational communication and how to evaluate communication theory in its practical applications; 3) the various elements of the marketing communication mix and how to prepare a communication plan; 4) the constraints and pressure that professionals of this sector have to face as well as their ethical responsibilities.

During the third and final year, students will share with the other undergraduate scheme of studies only a few elective modules, such as Major Event Management, International Project Management, International Strategic Management.

On the other hand, they will undertake the extensive study of areas and issues largely related to their selected degree, with the electives of Crisis and Communication and Global Challenges and the Media - by which students have the opportunity to appreciate the impact of globalisation challenges on the media industry and communication practices and learn how to use an integrated mix of communication techniques to deal with crisis - and with three mandatory modules, namely: 1) Corporate Communication Strategy - which shows how to design the strategy behind the communication process, identify the audience and address their needs, manage crisis in multicultural environments, integrate the principles of Corporate responsibility in the communication process in order to build corporate reputation; 2) New Media Management - a module blending creative skills with management theories and techniques, at the end of which students will be able to critically assess the major issues emerging in the sector and produce a project management plan for a new media production; 3) Public Relations theory and Practice - which will develop the students' awareness of the peculiar role and function of PR within any organisational context and focus on the skills and knowledge required to design and implement an effective PR plan.

If you have started your programme without meeting the minimum IELTS/TOEFL score required to join in Year one the English taught programme (6.0 IELTS, 85 iBT TOEFL or 213 paper based TOEFL), Advanced English is a mandatory component and will substitute one of the above electives.

Year Three ends with an individual research project, known as the Dissertation, which is a year-long project bearing 40 credits. Students will have been prepared for this major challenge by the Research Methods module completed during Year two. Final dissertations are therefore expected to be sound, sophisticated, challenging in their scope, and professional in their execution and presentation