BACHELOR IN COMMUNICATION

YEAR 1

• COMMUNICATION FOUNDATIONS
• GLOBALIZATION AND CROSS-CULTURAL COMMUNICATION
• PHOTOGRAPHY AND VIDEO PRODUCTION
• DIGITAL MEDIA ECOSYSTEM
• ETHICS
• WRITING FOR MEDIA
• VISUAL AND DIGITAL MEDIA CULTURE
• HUMANITIES
• PUBLIC OPINION, PERSUASION AND ENGAGEMENT
• PUBLIC AFFAIRS AND NON-MARKET STRATEGIES
• INTERPERSONAL SKILLS
• GRAPHIC DESIGN AND INFOGRAPHICS

YEAR 2

• MEDIA AND SOCIETY
• CORPORATE COMMUNICATION
• DIGITAL MARKETING AND SOCIAL MEDIA
• ORGANIZATIONAL MANAGEMENT
• VISUAL STORYTELLING
• REPRESENTATION AND MEDIA ETHICS
• COMMUNICATION AND LAW
• MEDIA AND ENTERTAINMENT INDUSTRIES
• CONSUMER CULTURE
• MULTIMEDIA NARRATIVE AND INTERACTIVE DESIGN
• BRANDING: IDENTITY, STRATEGY AND REPUTATION
• MEDIA RELATIONS AND MEDIA TRAINING

YEAR 3

• POLITICAL COMMUNICATION AND ADVOCACY CAMPAIGNS
• MARKETING AND ADVERTISING MANAGEMENT
• BRANDED CONTENT
• AUDIENCE AND CONSUMER INSIGHTS
• INNOVATION LAB: CREATIVITY TOOLS
• INTEGRATED COMMUNICATION STRATEGIES
• WEB DESIGN
• GAMES AND GAMIFICATION
• ADVERTISING CREATIVITY
• ORGANIZATIONAL SKILLS
• RESEARCH METHODS

YEAR 4

• INTERNSHIPS, EXCHANGE OR ELECTIVES
• ENTREPRENEURSHIP FOR COMMUNICATION
• CONSULTING FOR COMMUNICATION
• CREATIVE PROJECT MANAGEMENT
• FINAL PROJECT