Bachelor In Communication (English)

Introduction.

IE School of Communication is offering a new 3-4 year degree program which combines corporate, institutional, advertising and journalistic communication and includes the approach that the media, companies and institution are currently requiring for new professionals.

Benefits of the Bachelor in Communication

Students will learn about the field of communication and gain in-depth knowledge before deciding on a career path linked to either journalism, corporate communication, advertising or the visual arts.
This degree has a contemporary, innovative vision in terms of both its contents and its learning method:

• The contents examine the new realities that communicators are facing today. The new journalist, communication manager, advertising creative or audiovisual manager must have in-depth knowledge of a society that is increasingly complex, and must address an intercultural target audience in a constant process of change.
• The method is totally different to the traditional system used in communication schools, with an eminently practical approach that uses new forms of teaching (case study method, group work, independent research from the first year) in conjunction with cutting-edge technology (online sessions, virtual campus, Web 2.0).
• The international orientation of the BA in Communication (taught in English or Spanish) means that the program has students from different countries and cultures, as well as visiting and foreign professors.
• The IE Module includes subjects like Humanities, Ethics, Interpersonal Skills and Business Management, following in the entrepreneurial spirit of IE University.
• The IE communicator will be the reflection of an education based on up-to-date knowledge, with a strategic and innovative vision and an entrepreneurial spirit.

Job opportunities

• Journalist writing in the traditional media and online media.
• Communication manager, public relations, image consultant, communication analyst.
• Media planner, advertising creative, expert in communication plans.
• Producer and manager of analogical and digital audiovisual contents.

Structure of the new Bachelor in Communication
The structure is made up of two blocks that together make up the 40 subjects in the degree program.
A common block with seven units (generalist):

1. The media, enterprise and society.
2. Law, government and legal/political institutions.
3. Digital environment and visual culture.
4. Organizational communication.
5. Journalistic writing.
6. Strategic communication management.
7. Specialized writing
   Three specialties in the last year:
8. Journalism
9. Corporate communication
10. Visual arts

Plus the end-of-degree research project and the IE Module.

Structure.

The new BA in Communication comprises two modules, which together total 40 courses.
A core block of seven (generic) units:

1. The media, company and society
2. Law, government and legal and political institutions
3. The digital environment and visual culture
4. Organizational communication
5. Journalistic writing
6. Strategic communication management
7. Specialized writing

Three specializations in the final year:

1. Journalism
2. Corporate Communication
3. Visual Arts

The program is rounded off by a final research project and the IE Module (humanities, ethics, interpersonal skills and business management) which are core components of every degree at IE University.
Syllabus

First year Credits

-Mass media
-Contemporary history
-Globalization
-History of ideas
-Foreign Language
-Organizational management
-Freedom of speech
-Literature, culture, art and image
-Digital literacy
-Minorities
-Interpersonal skills

Second year Credits

-International relations
-Media economics
-Sociology of consumption
-Online journalism
-Reading film and television
-Corporate Communication
-Multimedia reporting
-Critical thinking: information sources, sections and genres
-Public opinion and affairs
-Political communication and campaigns design

Third year Credits

-Virtual Communities
-Brand management
-Public Relations strategy and planning
-Spanish-American journalism
-Digital content management
-Information, Advertising and Media regulation
-Protocol
-Business, environmental and scientific communication
-E-commerce and e-government
-Ethics and professional deontology
-Cross-cultural Communication and development
-Anglo-Saxon journalism

Fourth year Credits

-Public diplomacy and corporate philanthropy
-Audience research
-Editorials and opinion; interpretation and writing
-Final research or applied project

*In the 4th term of year 4, the student may opt for one of three specializations. Once made, the student's choice will be definitive.

Minor 1 Journalism Credits

-Investigative in-depth reporting
-Radio announcing and TV presenting
-Photojournalism
-World and War correspondents
-Breaking news, events and media coverage

Minor 2 Corporate Communication Credits

-Media organizational management
-Advocacy Communication
-Communication consultancy
-Advertising creativity
-Lobbies and social networks

Minor 3 Visual Arts Credits

-Radio, TV and cinema scriptwriting
-Documentary cinema
-Broadcast performance
-Scenography directing
-Visual intelligence and events management