Business Management with Marketing BA (Hons)

London South Bank University Department of Education
En London (Inglaterra)

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Información importante

  • Bachelor's degree
  • London (Inglaterra)
Descripción


This course is for those serious about about starting their career in marketing, and you'll have the opportunity to undertake a placement in your third year.

Información importante
Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación

London
103 Borough Road, SE1 0AA, London, Inglaterra
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¿Qué aprendes en este curso?

Management
Business and Management
IT
Marketing
IT Management

Temario

Modules

Methods of assessment for course overall: 83% coursework

Year 1
  • Professional competencies
  • Principles of marketing
  • Financial accounting fundamentals
  • People and organisations
  • Business economics
  • Introduction to business management
Year 2

Core modules:

  • Fundamentals of e-business
  • Managing business creativity and innovation
  • Managing business logistics and negotiations
  • Planning your business
  • Marketing research

Optional modules:

  • Business contracts
  • Diagnostic analytics
  • Emerging markets, and the Asia-pacific business environment
  • Entrepreneurial business presence
  • Environmental economics and sustainability
  • Financial accounting and analysis
  • Fundamentals of finance
  • Fundamentals of project management
  • Principles of HRM
  • Retail operations
  • Social media in a business context
Year 3

Core modules:

  • Strategic management
  • Enterprise and managing SMEs
  • Marketing planning and strategy
  • Consumer behaviour

Optional modules:

  • Management accounting for decision making
  • Practical analytics
  • Mobile applications – from idea to mass adoption
  • Labour and capital in an age of globalisation
  • MSP - managing successful programmes (certification)
  • Entrepreneurial finance
  • Working with emotional and spiritual intelligence
  • Legal protection of business creativity
  • Brand management
  • PRINCE2® foundation – training (certification)
  • Retail boutique start-ups and psychodynamics
  • Social impacts of the information society
  • Business research methods
  • Professional placement module
  • Enterprise placement module
  • A foreign language and applied research report

The modules you'll study combine theoretical perspectives with current industry practice to enable you to develop an understanding of the relevant knowledge and skills necessary for future employment.