Cambridge Certificate In Marketing In Beei Barcelona (Subvencionable hasta 100%)

CERTIFICATE of CAMBRIDGE UNIVERSITY in MARKETING in BEEI Barcelona (classes in English)

BARCELONA ESCUELA de ESTUDIOS INTERNACIONALES.

University of Cambridge Internacional Examinations

Local Examinations Syndicate. British Council Affiliated Centre Nº ES 538

School BEEI, thanks to its agreement with the Department of International Examinations of CAMBRIDGE university, gives you the opportunity of studying the INTERNATIONAL CERTIFICATE OF CAMBRIDGE UNIVERSITY in BUSINESS ORGANISATION in Barcelona, the classes are given in ENGLISH.

ENTRANCE WITHOUT UNIVERSITY ENTRANCE EXAMINATION (Essential to gain admittance to Spanish Universities)

MARKETING

MAIN OBJECTIVES:

• Importance of marketing (achieving corporate objectives, understanding the increasing sophistication of consumers, responding to changes in the market, improving market share, entering new markets, increase revenue and profit maximisation…)
• Role of marketing as a management function, the marketing planning cycle
• Role of Total Quality Management (TQM)
• Implications of relationship marketing
• Market research; different methods, planning a market research project
• Buying behaviour; stages and influences of buyer decision process, DMU (Decision Making Unit)
• Identifying new target segments (criteria for successful segmentation, consumer bases, business-to-business bases)
• Effective marketing planning (marketing audit, PEST factors, product life cycle, SWOT, SMART objectives, segmentation…)
• Strategic Marketing Models (Ansoff Matrix for growth, Porter’s generic strategies)
• Branding
• Extended marketing mix (7Ps)

Students can complete their training with the language courses:

ENGLISH, CATALAN, FRENCH, GERMAN, ITALIAN, PORTUGUESE FROM BRAZIL, RUSSIAN, CHINESE, JAPANESE, KOREAN AND ARABIC

For any question or explanation do not hesitate to contact school BEEI.

BEEI - Barcelona Escuela de Estudios Internacionales
Paseo de Gracia 51 Principal 08007 Barcelona

University of Cambridge International Examinations.
Local Exam. Syndicate British Council Affiliated Centre Nº ES 538