Curso de Marketing Internacional

Objetivos y perfil

The International Marketing coursework is targeted to students or professionals interested in the field of international market research as well as international marketing strategy (product, price, promotion and distribution) in the context of a globalised environment. This coursework is given by a selected team of prestigious international professors of different universities from countries such as USA, Canada, or the U.K. This course recognizes the emergence of an international trade at all levels of business activity and that a manager’s qualifications and competencies need to have the same international dimension.

Metodología

The International Marketing Coursework offers a balance between theory and practice. The program favours the study of real world situations to allow students to develop their decision-making and analytical skills. The case study method is stressed. Typically, a case study presents an individual - usually an international marketing manager - with a real decision to make, background information on the organization and its environment. Students are expected to identify the key issues in the case, use the knowledge earned in the course to evaluate different options, make a reasonable decision and recommend a clear plan of action.
Profesorado

D. Antonis Simintiras
Marketing Professor. Univesity of Wales (U.K.).
D. Daniel C. Bello
Marketing Professor. Georgia State University (EE.UU.).
D. Ashesh Mukherjee
Associate Professor. McGill University
(Montreal, Canada)
D. Carlos Rodríguez Neira
Asistan Profesor of Marketing. Delaware State University (EE.UU.).
D. Subramanian Sivaramakrishnan
Marketing Professor. University of Manitoba (Canada).