Customer Relationship Fashion Management

The program offers an intensive exploration of a wide range of contemporary issues in marketing and communications: It is designed to connect theory with empirical research and practical applications. It will benefit by establishing links with marketing and communications experts, who will show best practises on how to manage effectively customer relationships. Participants are encouraged to engage critically with challenging ideas and to undertake independent point of views.

Objective
To offer an interdisciplinary perspective in the field of marketing and communications and its application.

Contents
Contemporary issues in marketing and communications The course is built on the commitment to connecting theory with empirical research and practical applications and to sustain excellent links with marketing and communications experts or best practices. Students are encouraged to engage critically with challenging ideas and to undertake independent point of view.

Methodology
lectures, visit, workshop


Course Leader: Anagemma Lascari

Project Leader: CARLOTTA DAL LAGO
Carlotta Dal Lago comes from a diverse background. She is now Marketing Manager at Accenture and in charge of Italy, Greece and Emerging Markets after 4 years at Bain & Company as Marketing and Communication Manager for Italy. She worked in Enel SpA and McCann Erickson and she provided consultancy to Institutes and organisations of prominence relevance as The World Economic Forum, OIM (International Organisation for Migration), FAO, and in Italy Ferpi and ABIO. She participated to various conferences, she wrote several academic essays – especially on CSR.