Fundraising and Crowdfunding Management

EventTrix
Online
Precio Emagister

£ 99 - (116 €) £ 19 - (22 )
IVA inc.

Información importante

  • Curso
  • Online
  • 30 horas de estudio
  • Duración:
    60 Days
  • Cuándo:
    A elegir
  • Campus online
  • Envío de materiales de aprendizaje
  • Servicio de consultas
Descripción

Learn How to Manage and Market Your Crowdfunding Project to Reach Goals.
This course is designed to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage. While primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course is valuable to person who work around startups, in a startup, or around artists who might need crowdfunding campaigns.

If you intend to earn money through a crowdfunding campaign, it is important that you approach the campaign properly, prepare for the extensive amount of marketing and outreach required, and learn how to predict market demand. Most importantly, you have to learn how to create shareable content that will boost your campaign. In 2014, of the 22,252 campaigns launched on Kickstarter, only 37% reached their fundraising goals. This course will guide you through each of these challenges to help you plan, create, and launch a successful crowdfunding campaign.

Información importante
¿Qué objetivos tiene esta formación?

When you complete this course you will know how to:

Choose the best funding option for your project
Select the right crowdfunding platform to boost your chances of success
Analyze your project to ensure that it's a good fit for crowdfunding
Understand and use market demand to your benefit
Create quotes, goals, and timelines based on manufacturing information
Brand your product and create a sales pitch
Market on social media and the web
Build a network of interested consumers
Create a buzz around your product
Use marketing to boost the success and visibility of your campaign

Precio a usuarios Emagister:

Requisitos: No requirements.

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir
Online

¿Qué aprendes en este curso?

Intellectual Property
Market
Marketing
Campaign Planning
Fundraising
Target markets
Pitching
Crowdfunding
Production Timelines
Market Demand

Temario

Module 1: Your Investor Options in Crowdsourcing Capital

1.1 What is Crowdfunding
1.2 Your Guide to Fundraising
1.3 Investor Alternatives to Crowdfunding
1.4 The Requirements for a Successful Crowdfunding Campaign
1.5 A Quick Look at the Top Campaigns in Recent Years

Module 2: Understanding Market Dynamics and Demand

2.1 Market Demand
2.2 Why Statistics Matter
2.3 Making the Cut
2.4 Understanding Manufacturing & Production Timelines
2.5 Getting Production Quotes
2.6 Doing Your Homework

Module 3: Business Planning for Crowdfunding & Fundraising

3.1 Your Responsibilities to Your Funders
3.2 Your Target Audience
3.3 The Jumpstart Our Business Startups (JOBS) Act (USA)
3.4 Protecting Your Intellectual Rights
3.5 Calculating Fundraising Goals

Module 4: Marketing for Crowdfunding

4.1 Creating the Perfect Pitch
4.2 Branding Your Product
4.3 Appealing to Emotions
4.4 The Right Media
4.5 Share Marketing
4.6 Driving Content Media
4.7 Creating a Buzz
4.8 It All Starts with You

Module 5: Getting Started

5.1 Creating Content
5.2 Preparing for the Launch
5.3 Building Your Network
5.4 Fine tuning Your Campaign
5.5 Outreach and Early Engagement
5.6 Adding Value and Authenticity
5.7 Sharing Your Credentials
5.8 Communicating with Your Funders