Global Marketing: Product, Promotion and Price

Goals and Student Profile
Goals
At the end of the course, the participants will be able to:
Explain the role of global marketing and strategic commitment to international markets in today’s business world.
Integrate an “international mindset” within the organization whereby one looks at world markets as opportunities to build strategic capabilities and competitiveness.
Develop a flexible thinking schema that anticipates future trends and shapes today’s organization to confront emerging and future technology, market, and innovation challenges.