International Executive MBA

Economic Environment
Economic Environment and Country Analysis
The aim is to make contact with economic reality and to familiarize students with the main tools used
to analyze and understand it. Bearing this objective in mind, the evolution of the main indicators,
variables and the different economic policies and their meaning are examined from a business
viewpoint. Having gained a sound knowledge of the general working of the economy, students move on
to analyze the different aspects of the economic behavior of each country. The most relevant
macroeconomic data from a country or region is interpreted to draw conclusions on which to base the
assessment of commercial risks.

Entrepreneurial Studies
Entrepreneurship
The main objective of this course is to analyze every aspect of the specific problems encountered during
the process of implementing a business plan, to examine potential sources of business ideas, to learn
how to apply management tools to fledgling companies and to explore the different sources of financing
for new, online or offline ventures. Students are also introduced to the methodology and objectives
involved in drafting a business plan. The course is rounded off by the presentation of a project business
plan.

Financial Management
Financial and Management Accounting
Every executive should be able to understand and interpret economic information pertaining to his/her
company. This course covers basic concepts such as the accounting treatment of inventories, sales,
clients and suppliers, and the construction and analysis of balance sheets, results accounts and cash
flow statements. The basic concepts of management accounting for internal decision-making are also
dealt with, as are cost control and allocation systems, together with the analysis of deviations and the
advanced systems for assigning and administrating them.
Financial Management
Participants learn how to obtain and administer financial resources at the lowest possible cost, and
subsequently invest them so as to produce maximum economic and strategic benefit, without losing
sight of the risks assumed in each case. To achieve this aim, participants are equipped with a sound
working knowledge of financial analysis, short-term financial planning, investment analysis, capital
costs, financing structure and strategies, and financial markets.

Marketing Management
Fundamentals of Marketing Management
Participants learn how to obtain and administer financial resources at the lowest possible cost, and
subsequently invest them so as to produce maximum economic and strategic benefit, without losing
sight of the risks assumed in each case. To achieve this aim, participants are equipped with a sound
working knowledge of financial analysis, short-term financial planning, investment analysis, capital
costs, financing structure and strategies, and financial markets.
Marketing Strategy and Plan
Students use their newly acquired knowledge to develop marketing strategies and draw up marketing
plans for companies from different sectors, environments and situations. The marketing plan is the
framework that allows us to quantify all proposed actions in relation to the global strategy of the
company.

Human Resources
Organizational Behavior
This course centers on the behavior of people in business organizations from an individual and group
perspective. Where managing people is concerned, the ability to lead, co-ordinate, communicate,
analyze conflicts and manage teams plays a crucial role in the implementation of any corporate
strategy.
Human Resource Management
Participants examine how the management of people from a strategic viewpoint plays a pivotal role in
the success, or failure, of business strategy. This section covers the most important people management
systems such as assessing performance, objective driven evaluation and remuneration.

Technologies
Information Systems Management
The executives of a company must know what information their company needs, how to use information
in such a way that it gives reliable results in decision making processes, and what opportunities
information technologies offer. Increasingly dynamic and changing environments require the
incorporation of new information technologies that enhance strategic and organizational aspects of
business organizations.

Information and Control
Management Control
The student learns to design, implement and use a planning and control system that keeps the behavior
of the people who comprise the company in line with corporate objectives.
Cost Accounting
A cost accounting system collects and classifies costs and assigns them to cost objects. The goal of a
cost accounting system is to measure the cost of designing, developing, producing (or purchasing),
selling, distributing, and servicing particular products or services. Cost allocation is at the heart of most
cost accounting systems. Cost behavior-how the activity of an organization affects its costs-is also
fundamental to cost accounting systems. The data provided by a cost accounting system is used for
various purposes, which include product costing, planning and control, and decision making. This course
focuses primarily on the first of these objectives-product costing.


Operations
Operations Management
The design and operating system of a company must be coherent with its strategy. To achieve this it is
important to analyze and understand the design of products, services and work organization, the long
and medium-term management of the capacity of both industrial companies and services, integrated
chain supply management, MRP, total quality management, and the management of technology and
innovation.

Strategic Management
Strategy
This area comprises an analysis of industries and the way in which a company may position itself in
order to optimize its competitive advantages. This involves the selection of markets and an examination
of their role in the value chain. Students also learn how to undertake a strategic analysis of diversified
companies.
Strategic Management
This area focuses on the best way to implement a strategy via organizational and cultural change.
Students will also learn how to lead the company in such a way as to create communicative abilities and
an environment conducive to innovation.
Corporate Responsibility
Issues of business ethics and sustainable development have featured prominently on the international
business agenda in recent years. Often lumped together as corporate social responsibility, the idea is
that business ought to conduct itself with integrity while at the same time making a positive
contribution to society and the environment that goes beyond just value creation as part of regular
business operations. Rather than studying these in theory, participants will explore them in a hands-on
computer simulation and the discussion will focus on dynamics on the level of business and the level of
society as a whole. Making managerial decisions in small groups, participants will try to balance
ecological and economic incentives in a strategic setting.