Besides the specific objectives of the MBA programme, ESIC has also
established more general objectives relating to the higher education and
training of men and women in enterprise:
-
To teach students how to use specific techniques in the areas covered
by an MBA (finance, production, marketing, etc.)
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To provide the opportunity to develop skills through the experience of
running a company in a highly competitive field.
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To provide guidelines for the creation and development of a company.
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To meet international demand with a structure that allows for an
English version of the course with foreign teachers.
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To analyse the social, political and cultural trends which have a
direct influence on the economy and the business world.
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To provide a clear vision of the concept of a company and the role it
plays within our society, emphasising its contributions and on-going
commitment.
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To examine in depth the multicultural perspective which has extended
the international cooperation of the past, emphasising the human and
social factors which affect the running of global organisations.
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To provide the necessary tools to encourage initiative, management of
resources and relationships with people who can provide results which
are coherent with market demands and are also committed to the
personal and technical development of each business professional.
-
To instil an ethical approach to business management in which the
awareness of each decision taken becomes the main guideline for all
activities undertaken by both managers and entrepreneurs.
The full time MBA course is made up of three
distinct parts.
Part IThe first part of the MBA
course involves the concepts and techniques required in order to take on
management responsibility. Using this knowledge, a manager can maintain
the necessary communication with a management team, combining the
languages of finance, marketing, production, human resources,
international organisation, etc. It is not top management's place to apply
these techniques but this knowledge is indispensable for effective
decision making as well as coordinating different work areas, in order to
achieve a common objective.
In this first part, case studies are used
so that students can gradually see how what they are learning can be
applied to everyday situations in the business world whilst acquiring new
knowledge. This is complemented by simulations of management meetings in
which students appear before a panel which evaluates the common sense,
logic and suitability of the solutions put forward by the students.
FINANCIAL
MANAGEMENT01 Financial accounting
02 Cost accounting
03
Financial analysis
04 Financial calculation
05 Working capital
management
06 Investment
07 Management control
08 Financial
strategy
09 Financial management
10 Financial simulation
ORGANISATION
AND OPERATIONS MANAGEMENT01 The corporate structure
02
Industrial production and services processes
03 Product design and
engineering
04 Production systems
05 Quality and quality control
systems
06 Stock management
07 Supplies and purchase management
08
Finished product logistics
SALES AND MARKETING MANAGEMENT01
STRATEGIES
· Marketing principles
· Fields of
application: consumers, industry, services, etc.
· Market segmentation
·
Positioning and corporate image
· Consumer behaviour
·
Direct marketing: Internet and electronic commerce
02 OPERATIONS
·
Statistics
· Market research
· Product policy
·
Pricing policy
· Distribution and customer analysis policies
03
COMMUNICATIONS
· Advertising
· Promotions
·
Public relations
· Merchandising
04 TOOLS
· Sales
forecasts
· Marketing plan
05 SALES
· Sales and
negotiation techniques
· Sales organisation, planning and control
·
Customer portfolio management and
CRMHUMAN RESOURCES MANAGEMENT01
Human resources policies
02 Strategic planning of human resources
03
Skills management
04 Job description and assessment
05 Recruitment,
selection and integration
06 Development of professional skills
07
Reward policies
08 Hiring policy and socio-labour relations
09
Corporate culture
10 Work environment
11 Organisational change
12
E-management
INTERNATIONAL FINANCE MANAGEMENT01
Reasons for international commerce
02 The balance of payments and
adjustment mechanisms
03 Exchange rate control
04 Currency markets
05
Exchange rates markets
06 Exchange rate risks and coverage
07
Simulation of exchange rate risks
08 International treasury management
09
Choosing foreign investments
10 International financing
INTERNATIONAL
TRADE MANAGEMENT01 International markets
02 The EU market
03
International marketing
04 Foreign trade within the European Union
05
International contracts
06 International payment methods
07 Export
associations
08 Official export credits
09 Export insurance
10
International distribution
11 International transport
Part IIAlthough
the knowledge of the concepts and the use of the techniques mentioned
above are fundamental for a business manager, his/her performance within
the organisation has an even wider scope. Business managers spent a great
deal of their time making decisions in order to lead the organisation
towards an objective which can be seen after analysing the general and
specific business environment. In order to do this he or she needs a well
coordinated team. The manager must be able to foment the direction and
commitment that are necessary so that the team will give the best of their
heads (knowledge) and hearts (efforts).
The last section of this
part of the course involves the discovery, development and use of the
skills required to identify goals, design the paths leading up to those
goals, draw up specific objectives, know and understand the information
required to carry out effective analysis and how to work with teams of
professionals who are all highly qualified in their respective fields in
order to get the most from them.
This part of the programme is
carried out in the Business Management Laboratory where there are
simulators capable of recreating the trends of the highly competitive
markets in which today's companies operate.
Organisations such as The
European Foundation for Management Development, The Economist, HEC and
important specialists in national companies such as Jack Trout and Raúl
Peralba have acknowledged the extraordinary educational value of the
simulators used by ESIC in its MBA course.
This simulator allows
students to experience what it is like to be in charge of a large
organisation, in which decisions have to be made so that the company
operates in a highly competitive market in which it is necessary to find a
balance between the need to achieve short term results and reach long term
objectives.
This is complemented by visits to real companies and
negotiations with
real business players.
BUSINESS PRINCIPILES01
Financial structure
02 The business project
03 Strategic planning
and management
04 Analysis of competitive environments
05 Corporate
economic policy
BUSINESS MANAGEMENT01 The management
function: leadership, motivation and management styles
02 Setting and
controlling objectives
03 Problem analysis and decision making
04
The human factor and emotional capital
05 Strategic information
management
06 The technological factor
MANAGEMENT TOOLS01
Interpersonal communication
02 Team building and dealing with conflicts
03
Creativity techniques
04 Time management
05 Oral expression
06
Meetings
Part IIIThe ESIC MBA programme assumes that
a manager's responsibilities include managing finance, human resources and
production in order to lead the company to far-reaching goals by gradually
achieving short term objectives. Moreover, business management has an
important creative component, especially in the fast changing environment
in which companies in practically all sectors operate today.
This means
that the manager also becomes an entrepreneur, who must both run the
company and 'create business.' The ability to come up with business ideas
and develop them until they become reality is particularly important here.
In
this part, the master's programme uses the ESIC and PriceWaterHouse
Coopers Company Incubator to guide students in the creative process of
creating a new business idea and developing it through the preparation of
a business plan.
BUSINESS PROJECTS01 Setting up a
business
02 Corporate legislation
03 Project management
04
Corporate ethics
