International Trade Promotion and Marketing (Paris)

HRODC Postgraduate Training Institute
En Central London (Inglaterra), Abu Dhabi, United Arab Emirates (Emiratos Árabes Unidos), Abuja, Nigeria (Nigeria) y 47 sedes más

£ 5.000 - (5.831 )

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Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able to: Distinguish Between Different Approaches to Marketing and Their Underlying Philosophies. Demonstrate an Awareness of the Importance of the Marketing Mix to Product or Service Success. List the Different Stages in the Product Life Cycle. Demonstrate an Understanding of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage.
Suitable for: This course is designed for: Managers. Marketing Heads. Board of Directors. Supervisors. Operation Managers. Business Owners

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Requisitos: Degree or Work Experience

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
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Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, Emiratos Árabes Unidos
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Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
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Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Etiopía
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Algiers, Algeria
Pins Maritimes, 16000, Algeria, Argelia
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Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Argelia
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Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordania
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¿Qué aprendes en este curso?

International Trade
IT Development
Marketing Mix


Course Contents, Concepts and Issues:

  • Definition of Marketing
  • The Different Approaches to Marketing
  • Production Orientation
  • Sales Orientation
  • The Marketing Concept
  • Marketing Management
  • Product or Service
  • Price
  • Promotion
  • Distribution
  • Internal Organisational Analysis: Strengths And Weaknesses
  • External Organisational Analysis: Opportunities And Threats
  • Key Success Factors
  • Product Life Cycle
  • Distribution and Service Delivery
  • Trade and the Global Economy
  • Trade and the Global Economy
  • The Role of International Trade In Economic Development, Sustainability And Growth
  • Openness and Productivity
  • The World Trade Agreement (WTA) 1994
  • The Role of National Exhibitions in Promoting Export Trade
  • Organising and Managing National Exhibitions
  • The Role of International Exhibitions in Promoting Export Trade
  • International Trades Associations and Their Likely Contribution To National Export
  • Initiatives
  • Some International Trades Associations and Their Function;
  • Bilateral Trade Agreements: Their Merits and Demerits
  • The Winning Factors In Bilateral Trade Agreements
Este curso está en español. Traducir al inglés