Introductory Certificate In Marketing

West Herts College
En Watford (Inglaterra)

Precio a consultar

Información importante

  • Curso
  • Watford (Inglaterra)
  • Duración:
    13 Weeks
Descripción

You will learn how to: Identify how customer behaviour and segmentation underpins effective marketing practice. Understand the basic differences in marketing applications across sectors. Apply a basic knowledge of the marketing tools. Demonstrate a working knowledge of ICT and the application of that knowledge to the marketing environment.
Suitable for: The introductory certificate is for anyone educated to at least GCSE level, all mature students are welcome.

Información importante
Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
03 febrero 2010
Watford
WD17 3EZ, Middlesex, Inglaterra

¿Qué aprendes en este curso?

Marketing Strategy
Marketing Processes

Temario

Course suitability

It is not necessary to have any previous experience or knowledge of marketing to join this short course (equivalent to A level qualification).  You may already be working and want to study around work commitments; or you may be running your own business and are looking to improve your marketing knowledge and skills.

Entry qualifications

The introductory certificate is for anyone educated to at least GCSE level, all mature students are welcome.

Information about the course

This is a professional marketing qualification.  It will help you grasp the fundamentals and areas of best practice in marketing.  You will learn how to segment and target your market, how to build customer relationships and the gathering of information in a practical and useful way.

Course content

You will learn how to:

Identify how customer behaviour and segmentation underpins effective marketing practice

Understand the basic differences in marketing applications across sectors

Apply a basic knowledge of the marketing tools

Demonstrate a working knowledge of ICT and the application  of that knowledge to the marketing environment

Additionality

When will I receive my results?

Results will be forwarded on as soon as they are received at the college.  Please note that certificates, where awarded, can take up to 4 months to be received at the college before forwarding on to learners.

Assessment

Online multiple choice examination, and two short written assignments on the course modules

Progression

Next level - professional marketing certificate.

 

Información adicional

Payment options: UK/EU Fee : £190.00 Overseas Fee : £320.00 Part-time enrolments are subject to an additional annual registration fee of £10 payable once only per academic year (exemptions may apply).