Market your business like a pro!

Market Your Business

EventTrix
Online
Precio Emagister

£ 199 - (233 €) £ 29 - (34 )
IVA inc.

Información importante

  • Curso
  • Online
  • 40 horas de estudio
  • Duración:
    60 Days
  • Cuándo:
    A elegir
  • Campus online
  • Envío de materiales de aprendizaje
  • Servicio de consultas
Descripción

In this Marketing course, we take the introductory Marketing ideas included in our Start Your Business course and expand and add to them. We help you delve further into both the theory and the practical implementation of marketing techniques, with particular focus on the type of business your online learning has trained you for.

This in-depth knowledge into all aspects of marketing a small, start up business will sharpen your perspective on how to build your brand, grow awareness of your business and attract the right customers. It will boost your confidence and belief in achieving your vision. Nothing gives us more joy than to see our students blossoming; using their new learning and skills to shape their lives in a new direction. By the end of this course, we think you’ll have enough insight, inspiration and specific ideas about how to confidently market your business, you’ll be ready to hit the ground running.

Información importante
¿Qué objetivos tiene esta formación?

On completion of the course you will be able to:

• Understand the needs and wants of your customers.
• Perform market research.
• Use different promotional channels.
• Create a marketing plan.
• Use techniques of low cost marketing.
• Develop the brand.
• Set up your website and create a good content.
• Use online marketing incl. social media as a channel to promote your business.
• Use Public Relations to your advantage.
• Design sales campaigns and manage press advertising.

Precio a usuarios Emagister:

Requisitos: No requirements.

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir
Online

¿Qué aprendes en este curso?

Market
Marketing
Sales
Branding
Advertising
Social Media
Media
Sales Training
Web Marketing
Market Your Business
Positioning

Temario

Module 1: Marketing

1.1 What is marketing?
1.2 Customers needs and wants
1.3 Marketing research
1.4 Market research: what to look at and where to find it
1.5 Segmentation
1.6 Positioning
1.7 The 4 Ps – Product, Price, Place, Promotion
1.8 Three more Ps – People, Process, Physical environment
1.9 Product development
1.10 Pricing strategy
1.11 Credit and payment terms
1.12 Promotion channels
1.13 How to distribute your products, B2B marketing
1.14 After sales service – handling complaints and returns

Module 2: Your marketing plan

2.1 Why have a marketing plan?
2.2 Essential components for a marketing plan
2.3 Sample marketing plan

Module 3: Low cost marketing techniques

3.1 Business image
3.2 Increase your visibility in your community
3.3 Referrals
3.4 Build a mailing list
3.5 Business networking

Module 4: Developing your brand

4.1 Brand identity
4.2 Differentiate
4.3 Brand name and logo
4.4 Building your brand personality
4.5 How?
4.6 Believe in your brand and your customers will too

Module 5: Your website

5.1 Why do you need a website?
5.2 Setting up a website
5.3 Creating good content
5.4 The copy
5.5 Search engine optimisation, SEO
5.6 Website analytics
5.7 Benefits of blogging

Module 6: Social media and online marketing

6.1 What is online marketing?
6.2 The power of social media
6.3 Rules of engagement
6.4 Prepare a social media marketing plan
6.5 Manage your online presence
6.6 How to be likeable on social media
6.7 A picture is worth a thousand words
6.8 Facebook
6.9 LinkedIn
6.10 Google + Business
6.11 Twitter
6.12 Blog
6.13 YouTube
6.14 Pinterest
6.15 Skype
6.16 Email marketing

Module 7: Public relations & advertising

7.1 Look for PR opportunities
7.2 Brainstorming
7.3 Writing an effective press release
7.4 Radio/Press interview
7.5 Generate newsworthy ideas
7.6 Advertising

Module 8: Sales

8.1 Sales campaigns
8.2 Your sales pitch
8.3 Leads generation
8.4 Pay per click advertising and selling online