Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3)

HRODC Postgraduate Training Institute
En Central London (Inglaterra)

£ 6.000 - (7.038 )
+ IVA

Información importante

  • Curso
  • Central london (Inglaterra)
  • Duración:
    5 Days
  • Cuándo:
    A elegir
Descripción

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Información importante
¿Esta formación es para mí?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requisitos: Degree or Work Experience

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir
A elegir
Central London
Carburton Street, W1W 5EE, London, Inglaterra
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¿Qué aprendes en este curso?

IT
Public Relations
Marketing
Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Advertising
Public
Marketing Advertising
Marketing Analysis
Marketing manager
Understanding Customer Value
Marketing Channels

Temario

Course Contents:

Pricing: Understanding and Capturing Customer Value

  • What is a Price?
  • Customer Perceptions of Value
  • Company and Product Costs
  • Other Internal and External Considerations Affecting Price Decisions
  • New-Product Pricing
  • Product Mix Pricing
  • Price-Adjustment Strategies
  • Price Changes

Marketing Channels: Delivering Customer Value

  • Supply Chains and the Value Delivery Network
  • The Nature and Importance of Marketing Channels
  • Channel Behavior and Organization
  • Channel Design Decisions
  • Channel Management Decisions
  • Marketing Logistics and Supply Chain Management

Retailing and Wholesaling

  • Retailing
  • Retailer Marketing Decisions
  • Retailing Trends and Developments
  • Wholesaling

Communicating Customer Value: Advertising and Public Relations

  • The Promotion Mix
  • Integrated Marketing Communications
  • Advertising
  • Setting Advertising Objectives
  • Setting the Advertising Budget
  • Developing Advertising Strategy
  • Evaluating Advertising Effectiveness and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations
  • Major Public Relations Tools

Información adicional

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Pricing, Marketing Channels, Retailing And Wholesaling, Advertising And Public Relations (london, Uk)