Marketing Management MA

Coventry University
En Scarborough (Inglaterra)

£ 9.602 - (11.408 )
+ IVA

Información importante

  • Master
  • Scarborough (Inglaterra)
  • Cuándo:
    Enero 2017
    otras fechas
Descripción


The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues. This programme will enable you to interpret market data; provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

Información importante

Requisitos: "Entry Requirements Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis. HOW TO APPLY To find out more about how to apply, click on the Apply For This Course button above...."

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
Ene-2017
Sep-2017
Scarborough
Ashburn Rd, Scarborough, YO11 2JW, North Yorkshire, Inglaterra
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¿Qué aprendes en este curso?

Management
Excel
Problem Solving
Leadership
Market
Marketing
Marketing Management
Global
University
Teamwork
MS Excel
IT Development
IT Management
Marketing
Teamwork
Marketing
Teamwork

Temario

" Marketing Management MA

If you’d like to know more about our courses, tweet us with your questions! #AskCU

— Coventry University (@covcampus) September 26, 2012 OVERVIEW

The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

WHY CHOOSE THIS COURSE?

Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.

Accreditation

WHAT WILL I LEARN?

Your study would include material on:

  • strategic promotional planning,
  • new initiatives in Marketing for the 21st century,  
  • branding and brand strategies, 
  • new approaches to marketing theory, 
  • service issues in a changing commercial environment,
  • the module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.
"