Master DIGITAL MARKETING

Harbour.Space University
En Barcelona
1 opinión

22.900 
IVA inc.

Información importante

  • Master
  • Barcelona
  • Duración:
    1 Year
Descripción

Did you know that sometimes great ideas wither because of the digital marketing strategy? Can you imagine the importance of the digital marketing professional who is working in an advertising agency, in a technological company, a major brand or in a sales or marketing department? If you want to help companies communicate effectively with their target audience, then this master’s degree is designed for you!

Digital Marketing at Harbour.Space covers a wide range of subjects from a strong academic background in business studies (finance, marketing, accounting and finance) to a strategy related to digital knowledge and data driven marketing. Our programme gives you an in-depth knowledge on all the subjects that lie at the heart of every successful business. During this one year you will experience a hands-on and intensive degree. Furthermore, you will be able to highlight and successfully position a product or service in our current over-saturated sea of communications.

In addition, our teachers are not academic teachers. They are accomplished digital and marketing professionals who have worked on thousands of successful campaigns and have made strategic decisions every day. Your teachers will be leading marketing specialists, whose wisdom and experience will be passed on to you! With their help and the explosive growth of the most cutting-edge and innovative online technologies, you will be part of the leading marketing specialists of the future.

Información importante
¿Qué pasará tras pedir información?

We will contact you per phone and/or email to find out about your motivation.

Requisitos: - Bachelor Degree - Skype interview - Personal project - High motivation

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
17 octubre 2016
Barcelona
Carrer de Roc Boronat, 117, Barcelona, España
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Opiniones

A

15/06/2016
Lo mejor Studying digital marketing at the best university for technology and design in Europe will help me develop a successful and remarkable career. That is why I trust Harbour.Space and their method of learning by doing.

A mejorar Nothing bad.

Curso realizado: Junio 2016 | Recomendarías este centro? Sí.

¿Qué aprendes en este curso?

Decision Making
Negotiation Skills
Creative Thinking
E-marketing
Campaign Planning
Email Marketing
Digital Marketing
Pay per click training
Media Advertising
Email Advertising
SEO
Banner Advertising
Pop-up Advertising
Online Advertising
Social Media
Search Engine Marketing
SEM
Gamification

Temario

This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.

All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

  • Digital Marketing as Part of the Overall Marketing Mix
  • SEM & SEO
  • Programmatic & RTB (Audience Buying)
  • Performance Marketing
  • Social Media Marketing, Viral, And Storytelling
  • Web Analytics
  • Virtual Company Legal Environment
  • E-Commerce, CRM & Loyalty Programmes
  • Mobile & Gamification
  • Online Video
  • Digital Strategy & Digital Media Planning
  • Technical Project Management (Digital Assets)
  • Digital Media Evolution
  • Business & Finance Fundamentals
  • Advanced Digital Marketing
  • Video Blogging
  • Email Marketing
  • Crowdfunding
  • English for the Industry

  • E - Research & Surveys
  • Master Classes with Leading Practitioners
  • Growth Hacking
  • Marketing As a Job
  • Negotiations
  • Introduction To Interaction Design
  • PR & Content
  • Business, Entrepreneurship & Self Promotion
  • Selling & Presenting
  • User Experience Design
  • Introduction To Programming For Marketing Professionals
  • Programming II For Marketing Professionals
  • Data Visualisation
  • China's Internet Market
  • Big Data & Emerging Technologies
  • Capstone Project
  • Seminars & Workshops
  • Client Project