Quality Seal Emagister EMAGISTER CUM LAUDE
Quality Seal Emagister EMAGISTER CUM LAUDE

Master in Fashion Management

IED Barcelona Istituto Europeo di Design.
En Barcelona
  • IED Barcelona Istituto Europeo di Design.

24.000 
¿Quieres hablar con un asesor sobre este curso?
¿Quieres hablar con un asesor sobre este curso?

Información importante

Tipología Master
Lugar Barcelona
Duración 11 Meses
Inicio 25/01/2018
  • Master
  • Barcelona
  • Duración:
    11 Meses
  • Inicio:
    25/01/2018
Descripción

Language: English
Would you like to work in the fashion industry? Are you interested in the fashion world?
The Master in Fashion Management aims to train professionals capable to manage innovation into the fashion market, integrating project management, strategic planning and adding value into the business environment.

Fashion is part of our society. The act of “getting dressed” is part of our culture, covering functional needs of human beings and, more important, satisfying the necessity of communication. People from ancient times had always covered the body, both for determining the sense of belonging, and to differentiate from peers. Just considering that nowadays one of the first things done with new-borns in occidental society is dressing them, we can understand the importance of garment.

The fashion phenomenon involves multiple complexities: we are no longer talking about a product; we are facing a complex system of interrelated disciplines that gives consumers a comprehensive experience where the garment is just a part of it. The product is surrounded by an entire world to be managed to ensure that the final target receives the right message and satisfies its expectations. The communication received simultaneously by different media channels should be coherent with the style of stores and their location, the packaging, the service offered by the staff, the quality and style of the product, and the price paid for it.

Fashion business is becoming more complex, and fashion managers should be prepared for taking decisions in the context of an unstable market. The role of a professional capable to interpret target needs, and transform them into opportunities, integrating product, distribution, branding, marketing, communication and service.

If you are interested and you want to attend the course, contact us, we can give you all the information you need and answer your questions.

Información importante Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
25 ene 2018
Barcelona
C/ Biada, 11, 08012 Barcelona, 08012, Barcelona, España
Ver mapa
Inicio 25 ene 2018
Ubicación
Barcelona
C/ Biada, 11, 08012 Barcelona, 08012, Barcelona, España
Ver mapa

Preguntas Frecuentes

· ¿Cuáles son los objetivos de este curso?

The yearlong intensive programme aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become Fashion Management professionals. - Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success. - Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills. - Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future. - Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities. - Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer. - Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals, who can adapt perfectly into the business environment through a deeper understanding of its reality and culture. - Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges. - Expand the students’ roles and capabilities in working with innovation teams. - ...

· ¿A quién va dirigido?

The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the eld of business management, the retail or fashion industry in general, and theoretical elds, interested in implementing and leading innovative projects in the context of the fashion market. IED Barcelona structures the programme in a exible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to development of a complete vision through fashion management.

· Requisitos

To enter the validation process, all candidates should submit the following documentation: 2 years of professional experience after the completion of university studies; Motivation Letter in English and CV in English specifying languages level and computer skills and Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5. In case you don’t have any qualification, it will be necessary to assess your level through an in-person or Skype interview

Opiniones

No hay opiniones de este curso todavía
Pregunta a los Antiguos Alumnos qué les pareció.

Su experiencia te será de mucha ayuda para decidirte.

¿Qué aprendes en este curso?

Management
E-business
Branding
Dirección de la producción
Merchandising
Producción
Proyectos europeos
Comunicación en la empresa
Comunicación de moda
Visual merchandising
Marketing de moda
Comunicación visual
Merchandising de moda
Moda creativa
Producción de moda
Retail
Gestión de producto
Estrategias de mercado
Distribución de productos
Gestión de equipos creativos
Producción de productos
Trend Research
Proyecto de Tesis
Management
Management Empresarial

Temario

Bussiness

  • FINANCIAL MANAGEMENT
  • MARKETING STRATEGIES
  • TIME MANAGEMENT
  • EMERGING MARKETS & INTERNATIONAL MARKETING
  • INTERNATIONAL COMMUNICATION CODES: CHINA COMMUNICATION CODES
  • RUSSIA COMMUNICATION CODES
  • PEOPLE MANAGEMENT

Fashion Expertise

  • COMMERCIAL DISTRIBUTION & SUPPLY CHAIN
  • BRANDING MANAGEMENT
  • COMMUNICATION STRATEGIES
  • LUXURY FASHION SYSTEM
  • RESEARCH FOR DECISIONS
  • SEMIOTICS
  • TRENDS & FORECAST STRATEGY
  • FAST FASHION SYSTEM
  • ART DIRECTION
  • VISUAL MERCHANDISING
  • PRODUCT MANAGEMENT
  • FASHION MARKETING ON LINE & E-COMMERCE
  • SALES TECHNIQUES
  • RETAIL EXPERIENCE
  • BUYING & FORECAST

Personal Skills

  • CREATIVE PERSONAL BRANDING
  • DESIGN THINKING
  • PROJECT MANAGEMEN
  • PUBLIC SPEAKING
  • CAREER PATH & PORTFOLIO
  • INTELLECTUAL PROPERTY & LICENSING

Logros de este Centro

2017

Información adicional

At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decisionmaking, placing the students in a real context for innovation and experimentation.With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target. Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs. Following the learning-by-doing methodology, students are constantly developing projects in teams.