Objectives: Gain the necessary knowledge and training in the field of international marketing and sales management in order to develop successful careers as sales and marketing professionals in today´s international business environment.
Characteristics
General
Official EEES postgraduate degree offering 60 ECTS.
Programme structure
60 ECTS credits distributed over the Master duration, of which 27 correspond to core/compulsory courses, 24 to electives, and 9 to the final project/dissertation.
Duration
Late September to beginning of June.Evenings only.
Language
100% English for core courses. Electives in Spanish and French are also available.
Course methodology
Geared towards postgraduate learning with participatory approaches. A variety of learning by doing methodologies will be used, including case studies, group work, role plays, business games and simulations. Where possible, learning will be achieved through real life assignments.
An important aspect of the program (Master in International Marketing and Sales Management) is the participation of marketing professionals from top-tier companies as keynote speakers.
Aimed at
University graduates from any discipline with limited (or negligent) work experience who wish to pursue careers in sales and marketing.
