Master Degree in International Trade & Business from ESIC University

Our master´s degree covers several strategic, tactical, and operational concepts used in streamlining global trade. Within the program, we focus on understanding when and how these concepts are applied, as well as on optimization methods for their adequate development.

1. STRATEGY, INNOVATION, AND TECHNOLOGY

In this module, you will learn to develop a strategic vision for ethical and sustainable decision-making related to where and how to compete, who is the target consumer or supplier, what business model we want to implement, and how we want to position ourselves to capture and generate value for the share and stakeholders and for the society. All this is based on innovation, methodologies, and practical strategic tools, the knowledge and use of data, and lastly, a clear focus on the sustainability and profitability of the chosen approach:

Business strategy

Business ethics and sustainability

Innovation and entrepreneurship

World economics

Digital Transformation

The SME Internationalization

2. FINANCE MODULE

Within the finance module, you will be able to understand the basic finances, the P&L, and the balance sheet importance, the financial sources, the payment methods on international markets, and the financial risks to name a few. The unit delivers a holistic perspective of the financial management of the international trade.

Finance for managers

International finances

International banking and risk management

3. MARKETING MODULE

In this module, you will learn to identify, create and implement the necessary plans to generate value derived from the strategy defined in the first module. You will start with the definition of international marketing and commercial plans, the forecast of demand, and the quantification of commercial objectives in a particular selected market, which will be supported in the decisions and plans about products, services, prices, customer experience, channels, communication, and actions to generate this demand.

International Marketing

International Market Selection

Developed and emerging countries’ strategy

Cross-cultural negotiation

4. SOFT SKILLS

For a better professional development or to be able to grow to reach management positions, it is essential that you acquire a series of that ultimately determine the best candidate in a selection process or internal promotions. These skills are today the most sought after by companies regardless of their size and the sector in which they are located.

All the subjects and workshops within this module are taught throughout the entire program so that you can put into practice the skills that are developed with your classmates, teachers, or in your company.

Communication and leadership

Negotiation skills

Critical thinking

5. INTERNATIONAL OPERATIONS MODULE

Once we have defined our strategy and the market, it is time to put it into practice and move into an operational stage that allows us to comfortably operate with other stakeholders, like suppliers or customers in terms of contract preparations, terms of sale, Incoterms®, logistics conditions or relevant paperwork to name a few. In other words, operations and the management of this discipline is the area of business concerned with the delivery of the value the company promised and compromised to their customers and encompasses many activities.

International Operations Management

Project Management

Global Supply Chain