Master in Marketing and Communication

Esei - International Business School
En Barcelona

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Información importante

  • Master
  • Barcelona
  • 3 horas lectivas
  • Cuándo:
    Octubre
Descripción

Marketing and communication are two disciplines that go hand-in-hand for the promotion of a company’s products and the consolidation or improvement of the image of the organization. Many of the traditional techniques are still in use, even though new tools are increasing in importance in a society that has grown ever more dependent on new technologies.

This programme will study in detail the various lines and applications of marketing and communication, both from a general point of view that takes into account the present reality and from a perspective associated with business strategy.

Información importante

Bonificable: Curso bonificable para empresas
Si eres trabajador en activo, este curso te puede salir gratis a través de tu empresa.

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
Octubre
Barcelona
C/Montevideo 31, 08034, Barcelona, España
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¿Qué aprendes en este curso?

Marketing and Communication
Marketing
Comunicación
BRAND MANAGEMENT
Strategic Marketing
Innovation in Marketing
Online marketing
CRM
Crm (customer relationship management)
Community management and social media

Temario

FALL SEMESTER –

  • Management Immersion Module
  • Professional skills module
  • Market Research and consumer analysis
  • Strategic Marketing part 1
  • Strategic Marketing Part 2
  • Brand Management
  • Innovation in Marketing
  • Distribution and commercial networks
  • Fair management and commercial events
  • Online Marketing
  • Customer Relationship Management (CRM)
  • Community Management and Social Media
  • Negotiation


SPRING SEMESTER

  • Management Immersion Module
  • Professional skills module
  • International Human Resource management
  • Cross cultural management and communication
  • Storytelling
  • Strategic communications management
  • Marketing communications
  • Leadership skills
  • Setting up a website; the end-user experience
  • CSR; ethical decision making and corporate communication strategies
  • Luxury brand management
  • Public relations
  • Corporate intrapreneurship
  • Business canvassing tools
  • Innovation and design thinking

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