Master in Marketing and Communication

Esei - International Business School
En Barcelona

Precio a consultar
¿Quieres hablar con un asesor sobre este curso?
¿Quieres hablar con un asesor sobre este curso?

Información importante

Tipología Master
Inicio Barcelona
Horas lectivas 3 horas lectivas
Inicio clases Octubre
  • Master
  • Barcelona
  • 3 horas lectivas
  • Inicio clases:

Marketing and communication are two disciplines that go hand-in-hand for the promotion of a company’s products and the consolidation or improvement of the image of the organization. Many of the traditional techniques are still in use, even though new tools are increasing in importance in a society that has grown ever more dependent on new technologies.

This programme will study in detail the various lines and applications of marketing and communication, both from a general point of view that takes into account the present reality and from a perspective associated with business strategy.

Información importante

Bonificable: Curso bonificable para empresas
Si eres trabajador en activo, este curso te puede salir gratis a través de tu empresa.

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
C/Montevideo 31, 08034, Barcelona, España
Ver mapa
Inicio Octubre
C/Montevideo 31, 08034, Barcelona, España
Ver mapa

¿Qué aprendes en este curso?

Marketing and Communication
Strategic Marketing
Innovation in Marketing
Online marketing
Crm (customer relationship management)
Community management and social media



  • Management Immersion Module
  • Professional skills module
  • Market Research and consumer analysis
  • Strategic Marketing part 1
  • Strategic Marketing Part 2
  • Brand Management
  • Innovation in Marketing
  • Distribution and commercial networks
  • Fair management and commercial events
  • Online Marketing
  • Customer Relationship Management (CRM)
  • Community Management and Social Media
  • Negotiation


  • Management Immersion Module
  • Professional skills module
  • International Human Resource management
  • Cross cultural management and communication
  • Storytelling
  • Strategic communications management
  • Marketing communications
  • Leadership skills
  • Setting up a website; the end-user experience
  • CSR; ethical decision making and corporate communication strategies
  • Luxury brand management
  • Public relations
  • Corporate intrapreneurship
  • Business canvassing tools
  • Innovation and design thinking

Logros de este Centro

Usuarios que se interesaron por este curso también se han interesado por...
Ver más cursos similares