Inicio:
01 de octubre de 2013 otras fechas
Lugar:
Madrid, Barcelona ver más
Duración:
Consultar con el centro
Precio:
12.000 € IVA inc.
BUSINESS | management |
Este programa busca formar profesionales con las competencias necesarias para su continuo crecimiento profesional, para ello EAE Business School ha implementado estrategias de enseñanza que incluyen el intercambio de experiencias con profesores, trabajo en equipo, así como el manejo de diferentes recursos que le permitirán al estudiante complementar su formación y poder desarrollar con éxito las labores propias del área comercial, lo que incluye el liderazgo de la misma y el diseño y ejecución de estrategias comerciales.
Se destaca dentro de este programa, el énfasis en preparar a sus estudiantes para liderar con éxito un equipo de ventas, diseñar e implementar estrategias, mantener motivado a su equipo, analizar las variables que puedan ser determinantes en el logro de los objetivos y elaborar planes acordes a estas situaciones.
De igual manera se hace énfasis en formar a los estudiantes en técnicas de ventas y negociación.
El desarrollo de este programa se realizará bajo la modalidad presencial en la ciudad de Madrid, para solicitar el ingreso a este programa, los aspirantes deben acreditar 3 años de experiencia en puestos de responsabilidad, así como titulación profesional.
Todas las organizaciones, sin importar su tamaño, tienen una estrategia corporativa ya sea explícita y organizada o se desarrolle de acuerdo a la experiencia e intuición del propietario, es esta estrategia corporativa, la que da lugar a orientar a la compañía al logro de sus objetivos.
Como parte de esta estrategia se encuentra el plan comercial, mediante el cual la compañía orientará sus esfuerzos a la comercialización de sus productos o servicios, y que finalmente es la manera como se determinará el nivel de ingresos operativos de la organización.
Descubre más sobre la interacción entre la empresa y el mercado
Gain management experience focusing on global perspective and international vision.
Presentation
The MIB is a general programme of educational training in international business management, which focuses on all aspects of corporate administration. The programme integrates studies in all the areas of business activity in an effort to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The world of business requires experienced professionals with advanced knowledge in various fields of effective management, while at the same time demands personal skills such as flexibility, adaptability, reflection, resolution and creativity.
The MIB is based around the four fundamental elements of a successful international business education: functional methods and techniques, personal development, the importance of strategic information decision-making, and aspects corresponding to creativity and innovation. They are all crucial to establish roles in today\'s multinational and multicultural firms engaged in the constantly evolving world of global business.
The main objectives of the MIB are:
IPAG Business School degree
Students are offered the possibility of studying a semester abroad in Paris. Founded in 1965, IPAG Business School is one of the most prestigious schools in France. It has campuses in Paris and Nice and a network of more than 90 international partners in 26 countries.
Course Contents
Global Economics
This course looks at and studies the main economic concepts, principles and theories that help to explain the structure and functioning of the modern international and global economy.
Cross Cultural Management
The course provides students with the theoretical and practical tools necessary to improve their effectiveness and productivity in international business activities.
Leadership and Management Skills
The course will introduce you to modern management concepts and their historical development. It will acquaint students with managerial planning, organisation, control and motivation, ethics, decision-making and communication as well as various elements of group behaviour and leadership.
International Marketing
The course will enable students to identify and apply the main concepts and techniques of marketing to business problems. Marketing as a process, marketing planning or the role of marketing strategy within the business strategy dealt with during the course.
E-Business
The course defines the core elements to develop an e-business strategy, including branding, competitive analysis, technology assessment, business method models and preparing for emerging trends. Course assignments will involve extensive case studies and on-line research.
Financial Management
The course provides students with a basic understanding of the techniques of corporate financial management. Students deal with the tools necessary for a financial planning and management at the medium and short term. They will also learn to evaluate the financial statement of an international company.
Managing Risk in International Finance
The course provides an understanding of the new risks that increasing globalisation has brought to multinational enterprises and it examines these risks and the way in which they can be managed.
International Taxation
Tax treaties, transfer pricing rules in international taxation, international estate planning, European tax law and international tax policy, basic international tax planning and value added taxation are some of the topics that will be dealt with from a business perspective.
International Project Management
Project management tests the knowledge, experience and personal qualities required by a professional project manager. Today, project activity and education in project management are making a comeback as work methods and procedures used by organisations to meet the challenges of increasingly international operating environments.
Corporate Internationalisation
The course is aimed at all managers and future managers of firms that have an international focus and an eye on market expansion. The course examines these issues from the perspective of a range of corporate indicators and it is designed to provide students with the knowledge and skills necessary to improve decision-making on international issues for any corporation.
International Business Law
In today's business dealings, parties frequently have their principal places of business in different countries which raises various legal issues not present in a domestic transaction. There is an increasing body of law, which many countries adhere to and in this course we will be focusing on this and how legal risk in international transactions may be minimised.
International Human Resource Management
The objectives of this course are to introduce students to the basics of people management in organisations, allowing them to identify the internal and external factors of human resource management that are considered to be the most influential ones.
Media Communications Workshop
The course focuses on internal and external communication as a shared responsibility for all members of an organization and the need for training internal communication skills to achieve an effective and efficient communication with superiors, subordinates and peers, individually and in group.
Strategic Management
This course provides students with an opportunity to draw upon previous experiences and education, to apply various business concepts and analytical tools to complex problems and issues in organisational settings.
Requirements and Degree
The main objective of the admissions process is to ensure the suitability of the candidates for the programme, by looking at their professional experience and their academic CV. Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, teachers and alumni. In order to start the admissions process, it is necessary to fill in the form so that EAE Academic Committee can consider their application. If the decision issued by the Academic Committee for the programme requested is positive, the candidate can complete his or her registration for the programme.
Double Degree
Students who pass the course will obtain the MIB from EAE Business School. Besides, students who fulfil the academic requirements established will obtain the degree from Universitat Politècnica de Catalunya (if studying in Barcelona) or from Universidad Camilo José Cela (if studying in Madrid). Ipag Business School Degree Students who study a semester in Paris and successfully complete the programme, will also obtain the IPAG Business School official degree.
EAE-UCJC
Master
Presencial
Madrid
12.000 € IVA inc.