MSc Corporate Communications and Reputation Management

University of Manchester
En Manchester (Inglaterra)

Precio a consultar

Información importante

  • Master
  • Manchester (Inglaterra)
  • Cuándo:
    A elegir
Descripción

Course overview In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Take a first step to a career in corporate communications, public relations consultancy or in managing corporate brands.

 

Información importante

Requisitos: Academic entry qualification overview: We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent, in any discipline.When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. English language: For the latest information on demonstrating your English proficiency for those whose first language is not English, please see our language requirements . English language test...

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir
Manchester
Oxford Road, M13 9PL, Greater Manchester, Inglaterra
Ver mapa

¿Qué aprendes en este curso?

Management
IT
Public Relations
Marketing
Reputation Management
Corporate Reputation
Public
Communications
Communication Training
IT Management
Corporate Communications

Temario

Course description

Course module details >>  

In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands.

From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment.  Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation.

Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

We have worked to build a course that is tailored to enhance your ability in the job market.  We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace. 

Course units details

The course consists of both compulsory and optional taught units. Compulsory course units include: 

  • Corporate Communications
  • Corporate Reputation Management
  • Employee Communications
  • Marketing and Communications Professional Analytics

Optional course units include: 

  • Business-to-Business Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Technologies for Marketing
  • International Marketing
  • Integrated Marketing Communications and Advertising
  • Relationship Marketing and Customer Experience Management
  • Retail Marketing
  • Services Marketing

Coursework and assessment

You will be assessed by a combination of group assessment and presentations, course work, case study report, assignments, individual essay and examination. The dissertation is normally between 15,000 and 25,000 words.

Open days

Masters information sessions

We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a masters course at Alliance Manchester Business School.

Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.

Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?

Choose from the following dates:

- Wednesday 17 February 2016, 12.00 - 1.30pm

- Wednesday 9 March 2016, 12.00 - 1.30pm

- Wednesday 13 April 2016, 12.00 - 1.30pm

- Wednesday 11 May 2016, 12.00 - 1.30pm

All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.

For further information and to register your interest in attending, please see the Alliance MBS website .

Events round the world

We take part in events both at home and around the world, and we'd be delighted to meet you in your country . If you are visiting Manchester and you are unable to attend one of the Masters Information Sessions, you are welcome to organise a personal visit .

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: dass@manchester.ac.uk