Multi Platforms Business
Curso
En Ronda
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Descripción
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Tipología
Curso
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Lugar
Ronda
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Inicio
Julio
mpbs is a project-based, tutorial and consultation driven course, which focuses on the business aspects of creating cross-platform content.
mpbs is designed for participants to develop their skills in creating crossmedia strategies and building sustainable business models for projects with transmedia potential. mpbs is led by Michel Reilhac, former Head of Acquisitions at Arte France and Executive Director of Arte France Cinema.
mpbs offers content producers and executives ways of maximising their projects’ intellectual property (IP) value by developing cross media financing, production, marketing and international distribution strategies, with an emphasis on how to appeal and engage audiences and brands and maximise a project’s commercial value. Participants will also significantly extend their cross-sector professional network, promoting international collaborations.
Instalaciones y fechas
Ubicación
Inicio
Inicio
Opiniones
Materias
- Multiplatform business
- Multiplatform
- BUSINESS
- Crossmedia strategies
- Audience
- Marketing
- Distribution
- Revenue
- Markets
- Engagement
Temario
- developing crossmedia strategies
- maximising projects’ IP value
- opportunities for creating new types of content
- audience/user behaviour
- crossmedia financing strategies
- concept marketing and project positioning
- marketing and distribution strategies (remodeling efficiency, community based strategies)
- investors and brands
- identifying and maximising new revenue streams
- new business models and markets for crossmedia content
- engagement optimization strategies
- making a content “contagious”
- tructuring transmedia projects within digital release windows
- telling crossmedia stories
- strategies on using the 2nd and 3rd screen
- planning and executing participative television programmes
- social media and audience interaction
- latest trends and development in console
- online and mobile games
- value chain of games sector
- increasing value of proprietary web content
- platform convergence
- content and strategic use of mobile content
- mobile and internet business models
- content for the internet
- social media and user involvement
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Multi Platforms Business