Máster Universitario en Gestión Cultural (English Programme)

Tools for managing culture (3 ECTS)

• This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.

Legal aspects of arts management (3 ECTS)

• Museums and foundations which manage museums have acquired a great social importance based on the varied range of cultural, social and financial activities they offer.
• At the same time, it is clear that States have great interest in regulating the different cultural manifestations carried out within their territories and there are therefore a number of legal regulations governing this area.
• As a consequence of these two factors, cultural managers must not only be aware of the importance of the correct management of museums, institutions and cultural companies, but also know about legal aspects with regard to matters related to administration, taxation and copyright; these aspects are covered in this course.

Cultural communication (3 ECTS)

• Culture and the media have a relationship that is not always easy.
• This course is taught from a theoretical and practical point of contact between these two social realities.
• The sessions are taught by communicators specializing in cultural issues from both media and cultural institutions.
• At the same time, the information provided is put into practice, through case studies, in order to achieve the tools and communication skills necessary for the successful dissemination of cultural goods and events.

Funding for culture (3 ECTS)

• The objective of this course is to provide students with the necessary tools for cultural management, with a specific focus on financial matters. To this effect, students create, execute and reconcile budgets and study the main aspects of outturn accounts, balance sheets and other important areas of finance within companies.
• Students also learn about the tools and main legislation that a cultural manager needs to be aware of, such as taxation, funding, contracts, etc.

Cultural marketing (3 ECTS)

• In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company.
• For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.