Protocol and Event Management - Level 2

London Corporate Training
En London (Inglaterra)

£ 2.650 - (3.143 )
IVA inc.

Información importante

  • Short course
  • Intermediate
  • London (Inglaterra)
  • Cuándo:
    06/02/2017
    otras fechas
Descripción

To develop the knowledge of managing protocol and events departments and teams
To apply the principles of project management to planning and organising and holding successful events
To develop and apply the core skills of PR and marketing for event promotion
To understand the key factors in building and maintaining strong relationships
To ensure that meetings at home and abroad achieve strategic objectives

Información importante
Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
06 febrero 2017
02 mayo 2017
07 agosto 2017
06 noviembre 2017
London
3 Shortlands, Hammersmith, London, W6 8DA, London, Inglaterra
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¿Qué aprendes en este curso?

Event Management
Meetings
Risk Management
IT Project Management
Protocol
Marketing
PR training
Crisis Management
Project
Planning
Project Management
PR
Durable relationships
Cultural etiquette

Temario

Protocol and Event Management Role and Responsibilities
Managing the protocol and events function
Exhibitions, conferences, visits and events – national and international Communication appropriate for guests, audiences and stakeholders
Risk and crisis management for different events
Budgeting and cost control

Project Management in Protocol and Events
Project management principles and approach applied to events
Measuring and monitoring the effectiveness of the planning and the resulting event
Managing and maintaining the quality of the range of external suppliers Resources required to manage events efficiently
Role and responsibilities before, during and after the event

PR and Marketing for Successful Events
Identifying target markets and objectives
Clarifying message for each market Appropriate channels to reach guests, audiences and stakeholders
Promoting organisation’s brand and enhancing its reputation
Evaluation, feedback and lessons learned

Building and Maintaining Strong Relationships
Principles of durable relationships
Building strong relations with your internal clients; suppliers, agents and contacts
Building diplomatic relationships with Embassies and Missions
Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad
Pre-meeting preparation including seating, translators/interpreters, and timings
Chairing, participating, agenda, minutes, follow-up and action plans
Order of dignitaries for entering a room, introductions, talking and making presentations
Conflict resolution, decision-making and problem-solving