Professional Public Relations specialist.

Public Relations

EventTrix
Online
Precio Emagister

£ 99 - (118 €) £ 19 - (23 )
IVA inc.

Información importante

  • Curso
  • Online
  • 30 horas de estudio
  • Duración:
    60 Days
  • Cuándo:
    A elegir
  • Campus online
  • Envío de materiales de aprendizaje
  • Servicio de consultas
Descripción

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will discover a career that gives you the chance to meet people you would never have expected and do different things every day. EventTrix gives you the theoretical and practical tools that you need to hit the ground running in PR.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.

Información importante
¿Qué objetivos tiene esta formación?

With EventTrix, you will learn

The best ways to make friends and contacts
How to connect with journalists
Why you need a PR strategy
The best ways to create a solid strategy
All the tools you need to reach the media
How to build a media calendar
How to build a press kit that creates excitement
How to tell the story of your client’s brand

Precio a usuarios Emagister:

Requisitos: No requirements.

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir
Online

¿Qué aprendes en este curso?

Public Relations
PR Strategy
PR training
Public
Media
Media Marketing
PR
Press
Storytelling
Media Release

Temario

Module 1: PR 101: Public Relations and Human Relations

1.1 Introduction to Public Relations
1.2 Making Friends vs. Making Contacts
1.3 Connecting with Journalists

Module 2: Creating a PR Strategy

2.1 What a PR Strategy Is& Why You Need One
2.2 Research
2.3 Setting Goals
2.4 Speaking to Your Audience
2.5 Finding and Using the Right Channels
2.6 Measuring Your Results

Module 3: PR Tools

3.1 Tools to Reach the Media
3.2 Tools to Measure Success
3.3 Building a Media Calendar

Module 4: Building Your Press Kit

4.1 What You Need in Your Press Kit
4.2 How to Create a Media Release
4.3 How to Choose Press Photos
4.4 Compiling an FAQ Sheet
4.5 A Guide to Including Videos

Module 5: Creating Your Brand’s Story

5.1 Storytelling
5.2 Product, Purpose and Passion
5.3 How to Think Like a Journalist
5.4 How to Create Stories the Media Will Love