Strategic Marketing Plan. Theoretical and Practical Concept

- Values, Mission, Vision, Objectives. What is a Strategic Marketing Plan?. Company Aims. How to Create a Strategic Marketing Plan. What Strategic Planning Is Not. My Performance During the Past 12 Months and my Influence on Strategic Roles. (Solo en Ingles).

Introduction

Every company designs strategic plans to achieve their set objectives and goals. These plans can be short, medium, or long-term, according to the size and scope of the company.

It is very important that the company specifies accurately and carefully its mission. The mission is fundamental since it represents the operative functions that the company is going to perform in the market and supply to the consumers...