Strategies for Value CreationWho is the programme designed for?This international executive program has been designed for senior executives who want to gain experience in using tools and frameworks for value creation. It is equally appropriate for functional managers. Strategies for Value Creation is particularly targeted at, but not limited to:
- CEOs
- Functional Directors
- General Managers
- Managing Directors
- Senior Corporate Executives
- Business Development Directors
- Strategic Planners
- Strategic Development Directors
- New Market Development Managers
- Business Analysts
- Consultants
- Entrepreneurs
Programme OverviewIn today's highly competitive and demanding global business environment, value creation is the ultimate goal for managerial decision-makers. Knowing how value is created and where it can be destroyed are the keys to maintaining corporate success and making strategic decisions to gain competitive advantage. Value Creation can be understood from a financial perspective in terms of its effect on a company's performance, from a
marketing perspective taking customers as the driving force of every business and also from a strategic perspective as a general overview of an organization. Strategies for Value Creation is a three-day international executive program that addresses strategic issues by examining the potential of current resources and products as well as new sources of value creation. This international executive program will provide you with the latest skills to develop business strategies that generate value. Building strategies for value creation requires creativity, a thorough understanding of the resources and capabilities of a firm and a comprehensive analysis of the competitive environment. The program is fronted by our renowned professors, who share an agenda bearing a number of fundamental key topics including:
The Strategic Perspective on Value Creation Successful firms create value for their customers and capture part of it as profits. To increase the performance of an organization, it is necessary to thoroughly understand the process of value creation and how it can be managed and improved for an oraganization as a whole. This section will discuss the latest tools and frameworks that will be applied to create competitive advantage in businesses.
The Customer Perspective on Value Creation Customers are the driving force of every business. Meeting their expectations is essential to the firm's competitive success. In a globalizing marketplace, where products are commoditizing, technology is changing constantly and customers are harder to maintain than ever, this is the challenging but crucial task at hand. The more effective a company is at meeting customer needs, the higher its market share and revenues. This section of the program will encourage its participants to create value for their customer while anticipating potential competitive responses to their actions.
The Financial Perspective on Value Creation This section of the program will discuss how to measure the economic value creation in management decisions. In dealing with this issue, participants will discuss and clarify topics like: What is economic value? How can it be measured? How can a manager create economic value for his/her company? How can a manager know the main value drivers in the business? Is there any opposition between creating value for the company and for the shareholders? What about the stakeholders? Is this economic value creation approach still relevant? Why?
ObjetivesThis executive program will introduce you to the latest strategic value creating tools and frameworks and apply these to your own unique competitive business environment.
By attending this program, you will be able to:
- Analyze the distinct value creating strategies from a financial, marketing and strategic point of view.
- Design breakthrough strategies and evaluate their impact on performance and customer satisfaction.
- Identify the necessary resources and capabilities of a firm and how these can be developed to maximize competitive advantage.
- Use strategic tools and frameworks to assess the impact of your business ideas and decisions.
- Challenge established concepts and open up to new and innovative business models.
- Build customer focused strategies and attain profitable growth.
- Align the objectives of financial management to create value.
FacultyThis executive program has been designed and will be taught by Instituto de Empresa´s renowned faculty members who incorporate the latest tools, drawing from their unique consulting, research, and teaching experiences.
MANUEL BECERRA
- PhD in Strategic Management, University of Maryland, College Park, USA
- MSc in Management, University of Southern California, Los Angeles, USA
- Professor of Strategic Management and International Management, IE Business School, Spain.
FRANCISCO LOPEZ LUBIAN
- PhD in Economics & Business Sciences, Universidad de Barcelona.
- MBA, Instituto de Estudios Superiores de la Empresa, IESE.
- Professor of Finance, IE Business School, Spain.
WILLIAM CARNEY
- MBA. , I.M.I.,Geneva University, Switzerland
- Visiting professor IMD, Lausanne and George Washington University.
- Professor of International Marketing, IE Business School, Spain.
