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Language: English

Summer Course in Service Design for Innovation

IED Barcelona Istituto Europeo di Design.
En Barcelona

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Información importante

Tipología Curso
Nivel Nivel avanzado
Lugar Barcelona
Duración 1 Semana
Inicio 02/07/2018
  • Curso
  • Nivel avanzado
  • Barcelona
  • Duración:
    1 Semana
  • Inicio:

Language: English
Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.
In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.
The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.

Información importante Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
02 jul 2018
C/ Biada, 11, 08012 Barcelona, 08012, Barcelona, España
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Inicio 02 jul 2018
C/ Biada, 11, 08012 Barcelona, 08012, Barcelona, España
Ver mapa

Preguntas Frecuentes

· ¿Cuáles son los objetivos de este curso?

• Understand the problem through observation and interviewing techniques • Reframe the problem and opportunity • Ideation and effective brainstorming • Prototyping an experience: Build prototypes to be tested with users • User testing& Refinement

· ¿A quién va dirigido?

This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams. Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.


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¿Qué aprendes en este curso?

Service and Experience Design for Innovation
Herramientas de Service Design
Técnicas en Service Design
Creación de productos únicos
Planificación en Service Design
Organización en Service Design
Mejorar la calidad del producto a través de Service Design
Mejorar la interacción con el usuario a través de Service Design
Funciones de Service Design
Diseño de servicios
Mejora en la experiencia del servicio
Claves en el diseño de servicios
Desarrollo de soluciones innovadoras


Every participant will work hands-on with a project and the course will guide you through the essential concepts and the methodology of Service Design. This structure is not linear; several different topics related to the five main themes will be presented during the course.
The structure will focus on the following phases:
Phase 1_Understand the problem through observation and interviewing techniques.
  • There is often a huge difference between what you think the customers want and what they actually want.
  • Here you will practice:
  • - how to ask questions that reveal meaningful insights and how to attentively listen so to make your customers talk
  • - how to observe the users in context to reveal unknown truths about their behaviour

Phase 2_Reframe the problem and opportunity.
  • Whether it’s trying to beat your competitors or enter into a whole new market, one of the most powerful techniques to solve a problem and find new opportunities is to know how to frame the actual problem.

Phase 3_Ideation and effective brainstorming.
  • Apparently many people are not ‘innovative’. We will prove that perception is wrong by showing you the different types of innovator and how each of them can innovate, generate exciting new solutions.

Phase 4_Prototyping an experience.
  • One of the biggest fears by companies is launching while in the prototyping phase. Here you will build prototypes to be tested with users.

Phase 5_User testing& Refinement.
  • Validating a new service before the big launch is essential but doing it right is critical. You will test these steps for yourself and evaluate what changes would need to be made to make the service more successful in the market.

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