The Ultimate Marketing Essentials Training Bundle, 6 Courses

Courses For Success

AU$ 1.194 - (833 )

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  • Curso
  • Online
  • Cuándo:
    A elegir

Back Your Business With Solid Marketing Techniques The Marketing Essentials Online Course Bundle contains 6 courses which will equip you with the skills to ensure your marketing efforts succeed. Beginning with the Internet Marketing Fundamentals course you will build a solid foundation of practical internet marketing knowledge which will enable you to market your product or service on the web, this course contains.  The Marketing Basics course is next, this comprehensive course will elevate your internet marketing skills to a professional level and learn the skills and knowledge required to transform your skills into a successful business. Media and Public Relations will allow you to compliment your marketing skill-set with sound media and PR knowledge helping you build your brand and the brand of your clients. Goal Setting & Getting Things Done has also been added with Personal Productivity to further push you not only to get more done in a short time but keep organized and efficient in your day to day marketing workload. Finally the Creating a Great Webinar course will enable you to create and market through seminars on the web helping you build your network, engage with clients and market your skills more effectively. Course Fast Facts: All courses are easy to follow and understand Only 6 to 8 hours of study is required per course Unlimited lifetime access to course materials Study as many courses as you want Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificates (IAOTS Accredited) Course Delivery Upon enrolment an automated email will be sent, advising you of our enrolment process (please check your junk email inbox if not received as this is an automated email), in order for you to access your online material, which is Available 24/7 on any...

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Requisitos: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet.  Minimum specifications for the computer are: ...

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
A elegir

¿Qué aprendes en este curso?

Internet Marketing
Public Relations
PR training
Social Media
IT Management
Skills and Training


Receive Lifetime Access to Course Materials, so you can review at any time.

The Marketing Essentials Course Bundle consists of the following 7 courses:

Course 1 - Certificate In Internet Marketing Fundamentals Online Course

  • Gain the Skills required to Market Your Business Online
  • SWOT analysis in marketing
  • Marketing research
  • Consume all media
  • Real time marketing
  • Engagement builds followers
  • Dynamic Content
  • Product development and improvement
  • Brand management
  • Consistent through all media
  • Needs to be actively managed
  • Social media
  • A personal touch
  • Content is King
  • Constant monitoring
  • SEO basics
  • SEO Optimisation
  • Analytics
  • Website characteristics
  • Capturing leads
  • Lead management and generation
  • Quality vs Quantity
  • Campaign characteristics
  • Capture repeat customers
  • Monitor and tweak

Course 2 - Certificate In Goal Setting and Getting Things Done Online Course

  • Become a Productivity Pro & Blaze Through Your To-Do Lists
  • Overcoming procrastination
  • Remove distractions
  • Start small and build
  • Reward yourself
  • Set realistic deadlines
  • Four P's of goal setting
  • Improving motivation
  • Remember peak moments
  • Write down your goals
  • Use gamification
  • Track your progress
  • Wise time management
  • Urgent/important matrix
  • The 80/20 rule
  • Utilise a calendar
  • Create a ritual
  • Tips for completing tasks
  • Increase your productivity
  • To do lists
  • SMART goals
  • Mistakes will happen

Course 3 - Certificate In Media and Public Relations Online Course

  • Learn the Skills to Master Media & Public Relations
  • Networking for success
  • Creating an effective introduction
  • Making a great first impression
  • Minimising nervousness
  • The four levels of conversation
  • Remembering names
  • The meet and greet
  • The three-step process
  • Dressing for success
  • The meaning of colours
  • Interpreting common dress codes
  • Writing
  • Busniess letters
  • Writing proposals
  • Executive summaries
  • Setting goals
  • Understanding goals
  • SMART goals
  • Helping others with goal setting
  • Media relations
  • Web presence, blogs and the internet
  • Issues and crisis communication planning
  • Gauging the impending crisis level
  • Tracking the overall effect
  • How information will be distributed
  • Social media (the PR toolkit)
  • Employee communications
  • Non-verbal communication skills (Body language)

Course 4 - Certificate In Personal Productivity Online Course

  • Setting Goals
  • Create SMART Goals
  • Prioritising Your Goals
  • Visualise your Goals
  • The Power of Routines
  • What is a Routine?
  • Personal and Professional Routines
  • Learning how to say No
  • Six Ways to Simplify Your Life
  • Scheduling Yourself
  • Rocks, Pebbles, Sand, and Water
  • Using a Productivity Journal
  • Appointment Scheduling
  • Task Scheduling
  • Self Discipline
  • Why We Procrastinate
  • Negativity Buster
  • There’s always tomorrow
  • Tackling New Tasks and Projects
  • Prioritising Tasks
  • When to Delegate
  • Using Project Management Techniques
  • Understanding Project Scope
  • Creating a Plan
  • Creating a Workspace
  • Choosing a Physical Layout
  • Ergonomics Make Personal Economic Sense
  • Organising Files and Folders
  • Managing the Paper Trail
  • De-Clutter
  • E-Mail Mania
  • Managing Email
  • Using E-Mail Time Wisely
  • Beating Procrastination
  • Why We Procrastinate
  • Nine Ways to Overcome Procrastination
  • Eat That Frog!
  • Wrapping Up

Course 5 - Certificate In Marketing Basics Online Course

  • Get a Better Understanding of Marketing and Grow Your Business
  • What is marketing?
  • Understanding customer needs
  • Defining your product or service 
  • Common marketing types
  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing
  • The marketing mix
  • B2B marketing
  • B2C marketing
  • Promotional marketing
  • Communicating the right way
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Answers questions honestly
  • Customer communications
  • Give your customers a voice
  • Marketing goals
  • Brand switching
  • The marketing funnel
  • Not taking social media seriously
  • Cross cultural and international translations
  • Marketing mistakes

Course 6 - Certificate In Creating a Great Webinar Online Course

  • Deliver Value & Create Lasting Impressions on Your Audience
  • What can a webinar do?
  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Successful webinar criteria
  • Knowing Your Target Audience
  • Find the right format
  • Tailor It to Your Audience
  • The Live Webinar
  • Two Person Team
  • Marketing and social media
  • Leading up to your webinar
  • Pratice and Rehearse
  • Reminder Emails
  • Drive up registration
  • The Registration Page
  • Blog Posts and White Papers
  • Offer An Exclusive Deal
  • Email Marketing
  • Presentation tips
  • Sharing Your Desktop
  • Strong Visuals
  • Interacting with your audience
  • Polling and Surveys
  • Q&A Sessions
  • Mistakes to avoid
  • Ignoring Your Audience
  • Audience Not Participating
  • Timing
  • Post event
  • Contact No Shows
  • Follow Up Emails
  • Make It Easy to Share
Este curso está en español. Traducir al inglés