Master in Digital Marketing & E-commerce

The Master in Digital Marketing & E-Commerce at EAE Business School aims to equip professionals with comprehensive expertise in the digital marketing ecosystem, enabling them to design and implement effective online communication, commercialization, customer acquisition, and loyalty strategies.

These objectives are designed to prepare students to navigate and excel in the evolving digital landscape, ensuring they can effectively meet market needs.

The Master in Digital Marketing & E-Commerce at EAE Business School is designed for individuals aiming to deepen their expertise in digital marketing and e-commerce. The program primarily targets:

Professionals: Managers and executives in marketing, operations, or business sectors seeking to update their knowledge and effectively integrate digital strategies into their daily operations.

Graduates: Individuals holding degrees in fields such as Marketing, Advertising, Communication, Business Administration, Engineering, Law, or Humanities who wish to specialize in digital marketing and e-commerce.

Experienced Individuals: Candidates with over two years of professional experience in the business environment, even if their academic background differs from the aforementioned areas.

This diverse target audience ensures a rich learning environment, blending various perspectives and experiences in the digital marketing realm.

To gain admission to the Master in Digital Marketing & E-Commerce at EAE Business School, applicants are required to undergo a structured admission process designed to assess their academic and professional suitability for the program.

ADMISSION PROCESS

Admission Application:
Complete and submit the admission application form, providing detailed academic and professional information.
An Admissions Advisor will be assigned to guide the candidate through the process.

Personal Interview:
Participate in a scheduled personal interview. The interview will evaluate the candidate's curriculum vitae (CV) and their interest in the program. Verification of academic and professional requirements will be conducted during this stage.

Submission of Documentation:
Provide the following documents:
- Curriculum Vitae (CV).
- Academic records and university degree certificates.
- Motivation letter expressing the candidate's reasons for pursuing the program.
- Academic and/or professional recommendation letters.
- Language proficiency certification, if required for the program.
- Admission test results, if applicable.

Evaluation:
The Admissions Committee will review the complete application dossier. A decision will be made regarding the candidate's admission status.

Admission Decision:
Candidates will be informed of the committee's decision. Admitted students will receive information necessary for enrollment. This comprehensive process ensures that applicants are well-suited for the program and prepared to excel in the field of digital marketing and e-commerce.

Master in Digital Marketing & E-commerce

What makes this master one of a kind is its ability to train students to develop certain habilities such as:

1. AI for Marketing
Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

2. Google certifications and other tools
You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

3. Growth Funnel & UX
You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.

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