EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
London Business Training & Consulting

Advanced Strategic Marketing Management

5.0 excelente 1 opinión
London Business Training & Consulting
En London (England)
  • London Business Training & Consulting

4.377 
+ IVA
*Precio Orientativo
Importe original en GBP:
£ 3.865
CURSO PREMIUM

Información importante

Tipología Short course
Lugar London (England)
Duración 9
Inicio 22/01/2019
  • Short course
  • London (England)
  • Duración:
    9
  • Inicio:
    22/01/2019
Descripción

Become an expert at Marketing with this Advanced Strategic Marketing Management Course, organized by London Business Training & Consulting, that Emagister.co.uk has listed as part of its educational catalogue.

This training is suitable for Chief Communications Officers; marketing and communications directors, managers, executives and staff.

Upon completion of this course, you will be able to understand three core areas of the marketing environment; Porter’s Five Forces industry analysis model; how to analyse an organisation’s product/service portfolio to aid resource planning; and concepts associated with strategic market action.

Don't miss this chance and enroll in this course now. Contact London Business Training & Consulting through Emagister.co.uk. You will receive all the information needed to take a step further in your career!

Información importante
¿Qué objetivos tiene esta formación?

Upon completion of this course, you will be able to understand:
Three core areas of the marketing environment.
Key characteristics associated with the marketing environment.
PESTLE analysis and how it is used to understand the external environment.
The environmental scanning process.
Porter’s Five Forces industry analysis model.
How to analyse an organisation’s product/service portfolio to aid resource planning.
The strategic planning process and the key influences that shape marketing strategy.
How to analyse current conditions, and formulate marketing strategies.
Different types of strategic marketing goals and associated growth strategies.
Concepts associated with strategic market action.

¿Esta formación es para mí?

Chief Communications Officers; marketing and communications directors, managers, executives and staff.

Instalaciones (1) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
22 ene 2019
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Ver mapa
Inicio 22 ene 2019
Ubicación
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Ver mapa

Opiniones

5.0
excelente
Valoración del curso
97%
Lo recomiendan
4.8
excelente
Valoración del Centro

Opiniones sobre este curso

M
Mohammed A,
10/09/2017
Lo mejor: This course was great and I had a wonderful time in all, thanks for everything. I had an amazing time overall.
A mejorar: nothing to improve
Curso realizado: Septiembre 2017
¿Recomendarías este centro?:
* Opiniones recogidas por Emagister & iAgora

¿Qué aprendes en este curso?

Market
Marketing
Marketing Strategy
Marketing Communications
Marketing Management
Branding
International
Consulting
Planning
Communications
Media

Temario

The Marketing Environment
  • Understanding the external environment
  • Understanding the performance environment
  • Understanding the internal environment
  • Marketing audit
Marketing Strategy
  • Strategic marketing planning – activities
  • Implementation
  • Managing and controlling marketing programmes
  • Marketing planning
Market Segmentation and Positioning
  • The STP process
  • Market segmentation in consumer markets
  • Segmentation in business markets
  • Target markets
  • Segmentation limitations
  • Positioning
International Market Development
  • International market development: a growth strategy
  • International competitive strategy
  • International market selection
  • International marketing environment
  • Market entry selection criteria
New Proposition Development and Innovation
  • Product levels
  • Classifying products
  • Product range, line, and mix
  • Product lifecycles
  • Development propositions for products and services
  • Service development
  • The process of adoption
  • Diffusion theory
Price and Customer Value Decisions
  • Price elasticity of demand
  • The concept of pricing and cost
  • The relationship between pricing and propositional costs
  • Pricing management
Configuring the Marketing Communications Mix
  • Selecting the right tools
  • Marketing communications messages
  • The media
  • Other promotional methods and approaches
  • Integrated marketing communications
Digital and Social Media Marketing
  • Evolution of the internet
  • Evolution of social media
  • Digital marketing communications
  • Crowdsourcing
  • Legal and ethical considerations
Branding Decisions
  • How brands work: associations and personalities
  • Brand names
  • Types of brand
  • Branding strategies
  • How to build brands
  • Brand co-creation
  • Sector branding
  • Brand equity
Este curso está en español. Traducir al inglés