5.0 excelente 1 opinión
En Milano (Italia)


Información importante

Tipología Master
Lugar Milano (Italia)
Duración 10 Months
Inicio Noviembre 2018
  • Master
  • Milano (Italia)
  • Duración:
    10 Months
  • Inicio:
    Noviembre 2018

Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past we now have to progress quickly to an advertising that can flow like a liquid into all the spaces made available by technology.

Información importante
¿Esta formación es para mí?

This course is intended for students with a first-level degree and/or professional experience in areas related to image design, advertising, communication and marketing and in general for everyone who thinks that communication is a viable career choice and a strong aid to individual growth. Participants include as well as copywriters, art directors and account executives of the agencies of the future, but also aspiring corporate communication managers.

Instalaciones y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
via Felice Casati, 16, Milano, Italia
Ver mapa
Inicio Nov-2018
via Felice Casati, 16, Milano, Italia
Ver mapa


Valoración del curso
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Opiniones sobre este curso

Lo mejor: It offers a new initiative with a truly international environment! A new school that benefits students with the great experience of its teachers and founders.
A mejorar: .
Curso realizado: Junio 2017
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¿Qué aprendes en este curso?

Creative Thinking
Creative Writing
Advertising Strategy
Communication Skills
Advertising illustration
Advertising production


Course leader

Gianpietro Vigorelli

Creative director

Class of 1951, Gianpietro Vigorelli is a benchmark for Italian advertising in recent decades. During the course of his career, he has stood at the helm of the most important and creative agencies. In 1987, he was Creative Director at Saatchi & Saatchi Advertising, where he created a series of commercials directed by Woody Allen for the Coop in 1992. In 1994 he joined to Young & Rubicam and he created commercials for Barilla, with directors such as John Landis. In 1997, he and his partner Maurizio D’Adda co-authored that year’s edition of the Italian popular San Remo music Festival. In the same year, he and two longstanding friends, Maurizio D’Adda and Riccardo Lorenzini, set up their own agency. In 2000, he was Vice-President and Creative Director of DLV-BBDO, as result of the agency’s merger with BBDO Italy. As a director, he created advertising campaigns for Danone, Philips, Pirelli, Renault, Motta, Pupa, Barilla and Tè Ati. In 2010, he retired as President of BBDO to work as a promotion consultant at world level. His first job was as a lithographer.


If you want to get to the top, learn from those who are already there. Our students have a chance to acquire a fully-rounded vision of new approaches to brand building, working side by side with the professionals who lead the way in today’s market. The course analyses communication techniques that support the brand, including some that are less frequent – but crucial – such as crisis management and defense methods against fake branding. At the end of the course, students will have a clear appreciation of the state of the art of advertising.


  • Briefing
  • Product characteristics analysis.
  • Stimulating ideas techniques.
  • Copy-writing.
  • Art direction.
  • Layout and storyboard.
  • Presentation.
  • Idea viability (campaignability).
  • Production.

Design lecturers

Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader agencies occupying the lectern in the course of the ten months.

Lecturers in method

There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.

Giovanni Pelloso
Historian and photography critic

Roberta Maddaloni
Executive coach

Massimiliano Pappalardo
Executive coach

Gianfranco Mele
Executive coach

Emanuele Baj Rossi
Executive coach


In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business. 

Información adicional


The maximum number of students that can enrol in each of our Masters courses is 20.Candidates are selected in two phases. The first selection is a screening based on the documentation received from the student. If the application meets the requirements, an individual interview is arranged with the Course Leader.The candidate’s evaluation takes in consideration all the elements that contribute to an individual’s profile into consideration: portfolio, previous studies, work experience, extracurricular activities and letters of presentation.

Documentation for admission

curriculum vitae,artistic and/or professional portfolio,motivation letter,list of previous studies,documentation about courses and workshops attended,certificate of proficiency in English,passport or identity card for Italian or other EU member state students,receipt demonstrating payment of the 100,00 euro application fee.Starting from March 15 2017, all candidates can send the documentation for admission to


Students from European Union and Switzerland

15.000,00 euro (total, including taxes).
Deposit: 3.000,00 euro within one month of confirmation of admission.
Balance: 12.000,00 euro no later than the beginning of the Masters course.

Students from outside European Union

19.000,00 euro (total, including taxes).
Deposit: 3.000,00 euro within one month of confirmation of admission.
Balance: 16.000,00 euro no later than the beginning of the Masters course.

Application fee

Candidates who want to apply for admission to our Masters courses must pay an application fee of 100,00 euro.
Este curso está en español. Traducir al inglés