{"id":107108,"date":"2020-09-17T11:14:35","date_gmt":"2020-09-17T09:14:35","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=107108"},"modified":"2021-04-27T10:45:46","modified_gmt":"2021-04-27T08:45:46","slug":"politicas-de-marketing-que-son-y-para-que-sirven","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/politicas-de-marketing-que-son-y-para-que-sirven\/","title":{"rendered":"Pol\u00edticas de marketing: \u00bfqu\u00e9 son y para qu\u00e9 sirven?"},"content":{"rendered":"<p>Las\u00a0<strong>pol\u00edticas de marketing<\/strong> son un c\u00famulo de herramientas y recursos pensados <strong>para alcanzar objetivos espec\u00edficos de la empresa<\/strong>. Estas se diversifican en productos, precios, distribuci\u00f3n y otras cuestiones.<\/p>\n<p>Hay distintas maneras de desarrollar las pol\u00edticas de marketing,<strong>\u00a0en este art\u00edculo recomendamos usar varias con el objetivo de cuidar distintos aspectos en la organizaci\u00f3n<\/strong>.<!--more--><\/p>\n<h2><strong>El producto y las pol\u00edticas de marketing<\/strong><\/h2>\n<p>Las pol\u00edticas de marketing deben enfocarse en cubrir las necesidades e intereses del consumidor, cuando se trata del producto. Hay que tener en cuenta que este se refiere a dise\u00f1o, desarrollo, marco, envoltorio, distribuci\u00f3n, entre otras cuestiones que influyen en la relaci\u00f3n con el consumidor.<\/p>\n<p>Cuando se trata de producto hay que tener en cuenta que incluye elementos formales, como los anteriores, y otros visuales y sonoros. Esto tambi\u00e9n incluye a otras formas, como cuando se trata de un servicio o una experiencia, que tambi\u00e9n son un producto y, por tanto, hay que cuidarlo y adaptarlo a diversas necesidades.<\/p>\n<h3><strong>El producto \u00bfcu\u00e1l es el ciclo de vida?<\/strong><\/h3>\n<p>Un aspecto clave de las pol\u00edticas de marketing es el ciclo de vida del producto. Todos lo tienen. <strong>Empiezan con la gestaci\u00f3n, basada en conceptualizar la idea del producto, pensar su dise\u00f1o y, posteriormente, desarrollar el proceso de introducci\u00f3n y producci\u00f3n.<\/strong> Cada etapa es importante porque de ellas depender\u00e1 el nivel de beneficios.<\/p>\n<p>Este proceso se compone de otros. Una vez que el producto se introduce en el mercado y empieza a crecer, hay una serie de variables que influyen. No es un camino sencillo; en especial, porque se pueden presentar\u00a0 problemas con la producci\u00f3n. Es una etapa clave que, una vez superada, deriva en una suerte de proceso de estabilizaci\u00f3n positiva. Conviene saber llevarlo y apoyarse en las nuevas tecnolog\u00edas.<\/p>\n<p>Es ac\u00e1 cuando se comienzan a ver los primeros beneficios. Tambi\u00e9n entra en juego la competencia. Es por ello que la promoci\u00f3n debe ser intensa y es necesario pensar de forma constante en la mejor manera para hacer crecer el producto.<\/p>\n<p>Este ciclo culmina con el declive del producto. Esto significa que se elimina o se transforma a modo de actualizaci\u00f3n.<\/p>\n<h4><strong>Marketing: \u00bfcu\u00e1l es su precio?<\/strong><\/h4>\n<p>El precio es clave dentro de cualquier pol\u00edtica de mercadeo. Por tanto, hay que dedicar el tiempo necesario en estudio y balances. Esto incluye los valores a\u00f1adidos que tambi\u00e9n tienen un coste.<a href=\"https:\/\/www.emagister.com\/cursos-ielogis-cen-1148685.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-91762 size-full\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/08\/ielogis.jpg\" alt=\"\" width=\"220\" height=\"147\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/08\/ielogis.jpg 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/08\/ielogis-80x53.jpg 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p>Esas variables ser\u00e1n las que permitir\u00e1n fijar el precio final. Esto incluye el coste de la producci\u00f3n, la competencia y la demanda, especialmente. Adem\u00e1s, lo esencial: <strong>\u00bfcu\u00e1nto est\u00e1 dispuesto a pagar una persona por \u00e9l?<\/strong><\/p>\n<p>Hay que tener en cuenta que el precio va en relaci\u00f3n con los objetivos del marketing, previamente estipulados.<\/p>\n<h5><strong>El mercado y las pol\u00edticas de distribuci\u00f3n<\/strong><\/h5>\n<p>La distribuci\u00f3n es la etapa en la que el producto se acerca a las manos del cliente. No se trata de promoci\u00f3n, aunque se relacionan; est\u00e1 vinculado con la cantidad, el momento y el lugar fijado.<\/p>\n<p>Ac\u00e1 influyen la cantidad de intermediarios, ya que cada uno implica un coste y, por tanto, incrementan el valor del producto. Adem\u00e1s de esto, <strong>no hay demasiadas empresas de distribuci\u00f3n. Eso deriva en que exista concentraci\u00f3n y el proceso se dificulte un poco m\u00e1s.<\/strong><\/p>\n<p>En casi cualquier instancia del proceso descrito influye la vida del producto, ya que derivar\u00e1 en que las instancias deban ser cubiertas con mayor o menor prisa. Lo importante es tener en cuenta estos aspectos para que no influyan de forma negativa en cuanto se ofrece y, por tanto, en los beneficios que se aspiran.<\/p>\n<p>\u00bfQuieres descubrir <a href=\"https:\/\/www.emagister.com\/cursos-ielogis-cen-1148685.htm\" target=\"_blank\" rel=\"noopener\"><strong>toda la oferta formativa<\/strong><\/a> de <strong>IELOGIS<\/strong>? Ponte en <a href=\"https:\/\/www.emagister.com\/contact\/student\" target=\"_blank\" rel=\"noopener\"><strong>contacto<\/strong><\/a> con <strong>Emagister<\/strong> y te ayudaremos a encontrar el curso perfecto para ti.<\/p>\n<p>Si eres ya un estudiante de este centro y deseas contarnos tu experiencia, \u00a1deja tu opini\u00f3n gracias a este <a href=\"https:\/\/www.emagister.com\/reviews\/add\" target=\"_blank\" rel=\"noopener\"><strong>formulario<\/strong><\/a> y ayuda otros estudiantes como t\u00fa a escoger mejor!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las\u00a0pol\u00edticas de marketing son un c\u00famulo de herramientas y recursos pensados para alcanzar objetivos espec\u00edficos de la empresa. Estas se &#8230; <a title=\"Pol\u00edticas de marketing: \u00bfqu\u00e9 son y para qu\u00e9 sirven?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/politicas-de-marketing-que-son-y-para-que-sirven\/\" aria-label=\"M\u00e1s en Pol\u00edticas de marketing: \u00bfqu\u00e9 son y para qu\u00e9 sirven?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":104041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[3265,10141,10516,10517,11164],"class_list":["post-107108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-centros-de-formacion","tag-noticiaselpais","tag-10516","tag-ielogis","tag-noticias-centros-de-formacion","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre la oferta formativa de IELOGIS","link_faldon":"https:\/\/www.emagister.com\/ielogis-cursos-1148685-centrodetalles.htm","link_texto_faldon":"","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pol\u00edticas de marketing: \u00bfqu\u00e9 son y para qu\u00e9 sirven? - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/politicas-de-marketing-que-son-y-para-que-sirven\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edticas de marketing: \u00bfqu\u00e9 son y para qu\u00e9 sirven?\" \/>\n<meta property=\"og:description\" content=\"Las\u00a0pol\u00edticas de marketing son un c\u00famulo de herramientas y recursos pensados para alcanzar objetivos espec\u00edficos de la empresa. 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