{"id":107525,"date":"2020-09-23T10:37:56","date_gmt":"2020-09-23T08:37:56","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=107525"},"modified":"2021-04-27T10:51:40","modified_gmt":"2021-04-27T08:51:40","slug":"sistema-de-informacion-de-marketing-que-es-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/sistema-de-informacion-de-marketing-que-es-y-para-que-sirve\/","title":{"rendered":"Sistema de Informaci\u00f3n de Marketing: \u00bfqu\u00e9 es y para qu\u00e9 sirve?"},"content":{"rendered":"

En una empresa, uno de los aspectos m\u00e1s importantes es el Sistema de Informaci\u00f3n de Marketing<\/strong>, o tambi\u00e9n conocido como SIM<\/strong>. Se refiere espec\u00edficamente al conjunto de procesos, datos, m\u00e9todos y herramientas relacionadas con las tecnolog\u00edas de la informaci\u00f3n y comunicaci\u00f3n, que permiten crear de manera organizada un flujo de la informaci\u00f3n dentro de la empresa, con el objetivo de facilitar el proceso de toma de decisiones dentro de la compa\u00f1\u00eda.<\/p>\n

As\u00ed que, si te interesa conocer todos los detalles y caracter\u00edsticas acerca del SIM<\/strong>, en este art\u00edculo te contamos todo lo que debes saber para implementarlo en una empresa.<\/p>\n

Sistema de Informaci\u00f3n de Marketing: \u00bfQu\u00e9<\/span>\u00a0es y para qu\u00e9 sirve?<\/h2>\n

El SIM es uno de los conceptos m\u00e1s utilizados en la actualidad en el entorno empresarial, pues se relaciona directamente con cada uno de los asuntos que afectan, directa o indirectamente a una empresa y, en general, a todo su sector. Para una gesti\u00f3n adecuada de cualquier situaci\u00f3n, es necesario que la compa\u00f1\u00eda cuente con toda la informaci\u00f3n posible, de manera que se pueda identificar de qu\u00e9 manera afectar\u00e1 el mundo del marketing. Posterior a ello, es importante dise\u00f1ar un plan de comunicaci\u00f3n efectivo.<\/p>\n

Luego del an\u00e1lisis de cada uno de los elementos que existen en el entorno de la empresa, es posible que se necesite m\u00e1s informaci\u00f3n. En el momento de dise\u00f1ar un plan de comunicaci\u00f3n integrado en el marketing, es indispensable conocer el mercado para identificar los posibles problemas. Ya en el momento en que se tenga a la mano toda la informaci\u00f3n necesaria, el siguiente paso es presentar una hip\u00f3tesis sobre cu\u00e1les pueden ser las fallas de la empresa en relaci\u00f3n con el producto, el canal, la promoci\u00f3n, etc.<\/p>\n

Elementos que componen el SIM<\/strong><\/h3>\n

En todo Sistema de Informaci\u00f3n de Marketing<\/strong> se hace uso se datos internos y externos con el objetivo de encontrar soluciones y evitar contratiempos. A continuaci\u00f3n, veremos los elementos que componen el SIM:<\/p>\n

Datos internos<\/strong><\/p>\n

Los datos internos son elementos que re\u00fanen y almacenan la informaci\u00f3n que se genera al interior de una compa\u00f1\u00eda. Su objetivo es controlar y verificar que esta informaci\u00f3n est\u00e9 alineada con la misi\u00f3n de la empresa.<\/p>\n

A partir de los datos internos, la empresa puede controlar su actividad y rendimiento en los procesos de ventas, inventarios, manejo de costos, entre otros.<\/p>\n

Inteligencia de marketing<\/strong><\/p>\n

Este componente abarca todo lo relacionado con los hechos que se presentan en el entorno de la empresa. Estos son datos secundarios dado su origen, el exterior de la compa\u00f1\u00eda, y no han sido creados por el personal encargado del marketing.<\/p>\n

Es importante tener en cuenta que siempre se debe confirmar la veracidad y credibilidad de estos datos. Por ello, se recomienda revisar la fuente de donde provienen (ayuntamientos, c\u00e1maras de comercio, instituciones locales, etc.)\"\"<\/a><\/p>\n

En este punto, casi siempre se comete el mismo error: al recoger datos primarios, no se hace el respectivo an\u00e1lisis de la informaci\u00f3n proveniente de fuentes secundarias.<\/p>\n

Investigaci\u00f3n de mercados<\/strong><\/p>\n

Este elemento se ocupa del dise\u00f1o, recolecci\u00f3n y an\u00e1lisis de la informaci\u00f3n utilizada para la resoluci\u00f3n de problemas relacionados con la direcci\u00f3n de marketing. Para ello, se puede hacer uso de herramientas como encuestas, entrevistas, grupos focales (focus groups<\/em>), entre otros. Tambi\u00e9n, es necesario identificar la calidad de los datos, y definir si son cualitativos o cuantitativos y, al transformarlos en informaci\u00f3n, esta se convierte en un elemento b\u00e1sico para la toma de decisiones.<\/p>\n

Soporte a las decisiones de marketing<\/strong><\/p>\n

Este es un subsistema cient\u00edfico que se encarga de realizar el tratamiento de todos los datos anteriormente recolectados. Es un elemento complejo que re\u00fane todas las variables acerca del comportamiento de los mercados.<\/p>\n

\u00bfQuieres conocer toda la oferta formativa<\/strong><\/a> de FINTECH SCHOOL<\/strong>? Si es as\u00ed, no dudes en contactar<\/strong><\/a> a Emagister<\/strong> para que uno de nuestros profesionales te brinde toda la informaci\u00f3n que requieras.<\/p>\n

Si ya perteneces a la comunidad de estudiantes de este centro, comparte tu experiencia con nosotros en este formulario<\/strong><\/a> y deja que nuevos estudiantes conozcan tus opiniones.<\/p>\n","protected":false},"excerpt":{"rendered":"

En una empresa, uno de los aspectos m\u00e1s importantes es el Sistema de Informaci\u00f3n de Marketing, o tambi\u00e9n conocido como … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":97174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[3265,10507,10508,11164,12534],"class_list":["post-107525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-centros-de-formacion","tag-10507","tag-fintech-school","tag-noticias-centros-de-formacion","tag-ij_sector_center_99997192958079401036578245628525_9","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre la oferta formativa de Fintech School","link_faldon":"https:\/\/www.emagister.com\/fintech-business-medical-school-cursos-1148684-centrodetalles.htm","link_texto_faldon":"","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"\nSistema de Informaci\u00f3n de Marketing: \u00bfqu\u00e9 es y para qu\u00e9 sirve? - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/sistema-de-informacion-de-marketing-que-es-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistema de Informaci\u00f3n de Marketing: \u00bfqu\u00e9 es y para qu\u00e9 sirve?\" \/>\n<meta property=\"og:description\" content=\"En una empresa, uno de los aspectos m\u00e1s importantes es el Sistema de Informaci\u00f3n de Marketing, o tambi\u00e9n conocido como ... 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