{"id":109598,"date":"2020-11-17T10:21:44","date_gmt":"2020-11-17T09:21:44","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=109598"},"modified":"2021-05-03T12:01:32","modified_gmt":"2021-05-03T10:01:32","slug":"resumen-de-las-vi-jornadas-profesionales-emagister","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/resumen-de-las-vi-jornadas-profesionales-emagister\/","title":{"rendered":"Resumen de las VI Jornadas Profesionales Emagister"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las VI <\/span><b>Jornadas Emagister<\/b><span style=\"font-weight: 400;\">, sin duda fueron distintas a las ediciones de a\u00f1os anteriores. En un 2020 tan particular, Emagister se adapt\u00f3 exitosamente a las medidas de seguridad implementadas por el gobierno espa\u00f1ol, llevando a cabo el evento por primera vez en formato 100% online.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ante esta novedad, hab\u00eda muchas expectativas con respecto al n\u00famero de participantes del evento, Emagister super\u00f3 estas expectativas con creces, registrando un <\/span><b>total de 2.189 asistentes <\/b><span style=\"font-weight: 400;\">durante los tres d\u00edas que se llevaron a cabo las jornadas. Entre los pa\u00edses conectados estuvieron Espa\u00f1a, M\u00e9xico, Colombia, Panam\u00e1, Inglaterra, entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El primer d\u00eda de las jornadas inici\u00f3 con la participaci\u00f3n de nuestro CEO Ferran Ferrer, quien profundiz\u00f3 en los retos de Emagister en 2020, hablando tambi\u00e9n de la evoluci\u00f3n de la demanda debido a las nuevas circunstancias dentro del sector de la educaci\u00f3n. Luego se dio paso a la participaci\u00f3n de Zuri\u00f1e Eguizabal (Industry Manager Education de <strong>Google<\/strong>), Laura Gonz\u00e1lez (Responsable Vertical de Educaci\u00f3n de <strong>Facebook<\/strong>) y Victoria Mancebo (Partner Manager de <strong>Facebook<\/strong>), quienes explicaron la <\/span><b>Evoluci\u00f3n y \u00faltimas tendencias en el mercado de la formaci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los profesionales de <strong>Google<\/strong> y <strong>Facebook<\/strong> coincidieron que, a consecuencia del brote de la pandemia, el sector ha tenido cambios significativos, el m\u00e1s notorio es que la aceleraci\u00f3n digital vino para quedarse, trayendo consigo tambi\u00e9n la digitalizaci\u00f3n de actividades que continuar\u00e1 a mediano y corto plazo.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Los expertos tambi\u00e9n recalcaron los siguientes puntos:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1- La metodolog\u00eda online se sigue disparando: la demanda por educaci\u00f3n online ha doblado a la presencial, <\/span><b>creciendo casi en un 80%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2- Constante incremento de <strong>formaci\u00f3n subvencionada<\/strong> y cursos a bajo precio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3- Los centros se han visto obligados a crear oferta de nuevos programas para adaptarse a una nueva demanda con distintas necesidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El segundo d\u00eda de las jornadas, inici\u00f3 con la participaci\u00f3n de Sergi S\u00e1nchez, nuestro Director de Agencia de Emagister, que enfatiz\u00f3 en los retos de las agencias para el <em>scoring<\/em> de centros y c\u00f3mo optimizar los procesos ante estos nuevos desaf\u00edos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La jornada concluy\u00f3 con la mesa redonda en la que participaron Miguel Garc\u00eda (Director de Publicidad Internacional de <\/span><b>UNIR<\/b><span style=\"font-weight: 400;\">), Albert Pinyol (CEO de <\/span><b>Esneca<\/b><span style=\"font-weight: 400;\">), Paloma Bores (Directora de Comunicaci\u00f3n de Universidad <\/span><b>ITACA<\/b><span style=\"font-weight: 400;\">) y J. Lu\u00eds Fern\u00e1ndez (Director General de <\/span><b>EAE<\/b><span style=\"font-weight: 400;\">), donde los expertos intercambiaron puntos de vista acerca de las <\/span><b>Estrategias de crecimiento en \u00e9poca de covid y post-covid.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adicionalmente, tambi\u00e9n se tocaron temas como el incremento del engagement entre centros y alumnos online, qu\u00e9 factores priorizan los estudiantes a la hora de escoger entre distintos programas: los expertos coincidieron que los puntos m\u00e1s importantes son el porcentaje de empleabilidad y el crecimiento profesional y educacional. Finalmente, los representantes de los centros tambi\u00e9n opinaron acerca de la aportaci\u00f3n que les ha dado <strong>Emagister<\/strong> al modelo de negocio de sus universidades en los \u00faltimos a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El \u00faltimo d\u00eda del encuentro digital gir\u00f3 en torno a <\/span><b>La experiencia del usuario que busca formaci\u00f3n<\/b><span style=\"font-weight: 400;\"> y estuvo a cargo de Alexandra Quevedo (Head of UX de <strong>OneBox<\/strong>), David Boronat (Presidente de <strong>Multiplica<\/strong>) y Julio Garc\u00eda (Director de Producto de <strong>Emagister<\/strong>).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alexandra profundiz\u00f3 en la importancia del <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> y c\u00f3mo atraer nuevos nichos a trav\u00e9s de una buena experiencia del usuario: \u201cA veces cerrar una matricula es m\u00e1s complicado pero si es m\u00e1s f\u00e1cil contestar un correo en 24 horas\u201d, indic\u00f3 la representante de OneBox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin lugar a dudas, este nuevo encuentro de Las Jornadas Emagister nos dej\u00f3 con muchas herramientas que nos ayudar\u00e1n a adaptar los modelos de negocio del sector educativo ante una realidad cambiante. Escuchando los <\/span><i><span style=\"font-weight: 400;\">insights <\/span><\/i><span style=\"font-weight: 400;\">de profesionales en el sector podremos llevar a cabo mejores estrategias que nos servir\u00e1n en el \u00e1mbito profesional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 nos depara el futuro en el sector formaci\u00f3n? Lo sabremos el pr\u00f3ximo a\u00f1o en las VII edici\u00f3n de las <strong>Jornadas Profesionales de Emagister<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las VI Jornadas Emagister, sin duda fueron distintas a las ediciones de a\u00f1os anteriores. En un 2020 tan particular, Emagister &#8230; <a title=\"Resumen de las VI Jornadas Profesionales Emagister\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/resumen-de-las-vi-jornadas-profesionales-emagister\/\" aria-label=\"M\u00e1s en Resumen de las VI Jornadas Profesionales Emagister\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":109600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8336],"tags":[8548,12607],"class_list":["post-109598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-jornadas-profesionales-emagister","tag-vi-jornadas-profesionales-emagister","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Consulta toda la oferta de cursos, carreras y postgrados en Espa\u00f1a y el extranjero","link_faldon":"https:\/\/www.emagister.com","link_texto_faldon":"Ver m\u00e1s","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"dark","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Resumen de las VI Jornadas Profesionales Emagister - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/resumen-de-las-vi-jornadas-profesionales-emagister\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resumen de las VI Jornadas Profesionales Emagister\" \/>\n<meta property=\"og:description\" content=\"Las VI Jornadas Emagister, sin duda fueron distintas a las ediciones de a\u00f1os anteriores. 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