{"id":111643,"date":"2021-01-21T10:29:07","date_gmt":"2021-01-21T09:29:07","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=111643"},"modified":"2021-04-27T09:54:48","modified_gmt":"2021-04-27T07:54:48","slug":"el-patrocinio-deportivo-detras-del-jugador","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/el-patrocinio-deportivo-detras-del-jugador\/","title":{"rendered":"El patrocinio deportivo detr\u00e1s del jugador"},"content":{"rendered":"\n

Aunque en el mundo del deporte, poco se conoce sobre las industrias que patrocinan los diferentes deportes y a determinados jugadores. Existe todo un sector econ\u00f3mico mundial que transacciona en pro de mantener la industria del deporte viva. Sin embargo, existen aspectos legales detr\u00e1s de estos patrocinios que todo experto en Marketing Deportivo deber\u00eda conocer.<\/p>\n\n\n

<\/p>\n\n\n

En t\u00e9rminos sencillos, el patrocinio es un apoyo que generalmente est\u00e1 relacionado con la financiaci\u00f3n econ\u00f3mica. Con el fin de incentivar y proteger a una persona mientras realiza su actividad profesional o lleva a cabo alguna actividad de inter\u00e9s.<\/p>\n\n\n\n

Webinar de inter\u00e9s<\/strong><\/h4>\n\n\n\n

En el \u00e1mbito deportivo, el patrocinio consiste en cualquier tipo de ayuda ofrecida por marcas y empresas al deporte o a los deportistas.<\/p>\n\n\n\n

No obstante, cuando se habla de los aspectos legales del patrocinio en el deporte, se debe hacer la distinci\u00f3n entre el car\u00e1cter gratuito u oneroso de dicho auxilio. <\/p>\n\n\n\n

El patrocinio oneroso est\u00e1 identificado con el patrocinio publicitario; es decir, es un acuerdo de publicidad. A cambio del apoyo econ\u00f3mico que recibe de una marca, el deportista o la entidad deportiva se compromete a participar, de alguna o varias maneras en las acciones publicitarias y de mercadeo de la empresa.<\/p>\n\n\n\n

Por otro lado el patrocinio gratuito se identifica con la actividad altruista del deportista o empresa, la cual consiste en ofrecer una ayuda de forma desinteresada para estimular las actividades de otra persona.<\/p>\n\n\n\n

Para profundizar en estos y otros temas de inter\u00e9s relacionados con los aspectos legales del patrocinio, el pr\u00f3ximo jueves 28 de enero a las 18:30 h<\/strong>, el Departamento Educativo LaLiga Business School y Lusport presentan un interesante webinar sobre \u201cAspectos legales de un patrocinio deportivo\u201d.<\/p>\n\n\n\n

Durante esta sesi\u00f3n en vivo, se tratar\u00e1n temas como los posibles conflictos en caso de incumplimiento de contrato, la cl\u00e1usula de rebuc sic stantibus, el concepto de la Ley de Mecenazgo o los cambios legales surgidos a ra\u00edz de la Covid-19.<\/p>\n\n\n\n

Adicional a estos temas referentes a los aspectos legales, el webinar tambi\u00e9n profundizar\u00e1 en temas relacionados con el M\u00e1ster en Marketing Deportivo de LaLiga. Programa que presenta su pr\u00f3xima edici\u00f3n educativa, el 15 de febrero de 2021.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Se abordar\u00e1n temas como los objetivos en funci\u00f3n de superar la dimensi\u00f3n m\u00e1s comercial del Marketing y potenciar el deporte en su dimensi\u00f3n m\u00e1s relevante, como eje de progreso social, de desarrollo territorial, de crecimiento urban\u00edstico y de realizaci\u00f3n personal.<\/p>\n\n\n\n

De la misma forma el webinar pretende disipar todas las dudas sobre las salidas profesionales, el perfil del estudiante y contar desde la perspectiva vivencial y profesional casos de \u00e9xito en el sector. Para lo cual asistir\u00e1n a la sesi\u00f3n personalidades quienes expondr\u00e1n sus conocimientos, puntos de vista y amplia trayectoria profesional, como:<\/p>\n\n\n\n

– Alejandro Mart\u00ednez Rodulfo (Asesor Legal de LaLiga)<\/p>\n\n\n\n

– Juan Ant\u00f3n De Salas (Director del \u00c1rea Internacional del Villarreal C.F.)<\/p>\n\n\n\n

– Daniel Moreno (Senior Sports Marketing Manager Teamsport en PUMA), <\/p>\n\n\n\n

– Irene Aguiar.(Directora Adjunta de Iusport y Moderadora del foro)<\/p>\n\n\n\n

<\/p>\n\n\n\n

Para tener m\u00e1s informaci\u00f3n o inscribirte al webinar, sigue el siguiente enlace.<\/p>\n\n\n\n

Adem\u00e1s, si te pareci\u00f3 interesante esta publicaci\u00f3n y quieres descubrir toda la oferta formativa<\/a> de la LaLiga Business School, <\/strong>ponte en contacto<\/a> con Emagister <\/strong>y te ayudaremos a encontrar el curso perfecto para ti.<\/p>\n\n\n\n

Si eres ya un estudiante de este centro y deseas contarnos tu experiencia \u00a1deja tu opini\u00f3n en este formulario<\/a> y ayuda a otros estudiantes como t\u00fa a escoger mejor!<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque en el mundo del deporte, poco se conoce sobre las industrias que patrocinan los diferentes deportes y a determinados … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":111695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2832,3265,10141,12558,12559],"class_list":["post-111643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-noticiaselpais","tag-laliga-business-school","tag-12559","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta formativa de la LaLiga Business School","link_faldon":"https:\/\/www.emagister.com\/laliga-business-school-cursos-1156135-centrodetalles.htm","link_texto_faldon":""},"yoast_head":"\nEl patrocinio deportivo detr\u00e1s del jugador - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/el-patrocinio-deportivo-detras-del-jugador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El patrocinio deportivo detr\u00e1s del jugador\" \/>\n<meta property=\"og:description\" content=\"Aunque en el mundo del deporte, poco se conoce sobre las industrias que patrocinan los diferentes deportes y a determinados ... 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