{"id":114017,"date":"2021-03-09T10:02:41","date_gmt":"2021-03-09T09:02:41","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=114017"},"modified":"2021-05-21T14:34:05","modified_gmt":"2021-05-21T12:34:05","slug":"principios-basicos-del-mercadeo","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/principios-basicos-del-mercadeo\/","title":{"rendered":"Principios b\u00e1sicos del mercadeo"},"content":{"rendered":"\n

El mercadeo es la pieza clave para lograr que una empresa sea exitosa, que sus productos y servicios sean reconocidos y que logre posicionarse en el mercado. El mercadeo o marketing, como tambi\u00e9n es conocido, es una disciplina que busca generar estrategias para captar clientes, fidelizarlos y aumentar las ventas. Si este es un tema que te interesa a nivel general o profesional, qu\u00e9date en el siguiente art\u00edculo y recuerda que podr\u00e1s inscribirte en el Curso de Marketing Digital 2.0 y social media (Certificado por la Universidad Pontificia de Salamanca).<\/p>\n\n\n

<\/p>\n\n\n

Definici\u00f3n de mercadeo<\/h2>\n\n\n\n

Si no trabajas en este mundo de manera puntual, es posible que no entiendas el funcionamiento del mercadeo. Sin embargo, es lo que ayuda a que tu negocio, proyecto o empresa funcione mejor.<\/p>\n\n\n\n

El mercadeo se compone de una serie de t\u00e9cnicas y estrategias que, al ser combinadas, permiten conocer las necesidades del p\u00fablico objetivo de una empresa, y en base a dicha informaci\u00f3n, mejorar sus productos y servicios para ampliar el n\u00famero de clientes que se fijan en sus servicios.<\/p>\n\n\n\n

El marketing o mercadeo, tambi\u00e9n es conocido como mercadot\u00e9cnica y mercadolog\u00eda. Se trata de sin\u00f3nimos que describen una misma profesi\u00f3n, centrada en estudiar el mercado y las necesidades de consumo que se presentan en \u00e9l.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Objetivos del marketing o mercadeo<\/h3>\n\n\n\n

Ahora que sabemos lo que es, exploremos un poco los objetivos que persigue el mercadeo:<\/p>\n\n\n\n

Crecimiento y posicionamiento de una marca<\/h4>\n\n\n\n

Este es su principal objetivo, pues cuando se ponen en marcha t\u00e9cnicas de mercadeo en una empresa, lo que se busca es estas se reflejen en su crecimiento. Al estar estudiando constantemente el mercado, las empresas logran mediante el mismo mejorar sus servicios y productos hasta crear una l\u00ednea de negocio segura.<\/p>\n\n\n\n

Identificaci\u00f3n de nichos y oportunidades<\/h4>\n\n\n\n

Otro de los beneficios de el estudio de mercados es que permite adaptar los servicios o productos de una empresa para encajar en las necesidades de los consumidores, y al mismo tiempo identificar nuevos nichos para los cu\u00e1les desarrollar productos. Todas estas acciones incrementar\u00e1n la satisfacci\u00f3n del usuario e incrementar\u00e1 el engagement<\/em> con la marca.<\/p>\n\n\n\n

Darse a conocer<\/h4>\n\n\n\n

Tener una estrategia de marketing s\u00f3lida permitir\u00e1 dar a conocer el nombre de la empresa, marca o proyecto entre el p\u00fablico. Esto dar\u00e1 pie, adem\u00e1s, a hacernos un hueco en el imaginario colectivo.<\/p>\n\n\n\n

Expandir el proyecto<\/h4>\n\n\n\n

Finalmente, todas las acciones de mercadeo juntas llevan a un crecimiento significativo de cualquier marca o empresa que as\u00ed se lo haya propuesto. Este crecimiento se ve reflejado en las ventas que se logran al establecer un plan s\u00f3lido de publicidad.<\/p>\n\n\n\n

\u00bfTe pareci\u00f3 interesante este art\u00edculo? Puedes revisar toda la oferta formativa<\/a><\/strong> del Grupo Esneca,<\/strong> o ponerte en contacto con Emagister<\/strong><\/a> y resuelve cualquier duda con nosotros.<\/p>\n\n\n\n

Si eres ya un estudiante de este centro y quieres valorar tu experiencia, \u00a1deja tu opini\u00f3n gracias a este formulario<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

El mercadeo es la pieza clave para lograr que una empresa sea exitosa, que sus productos y servicios sean reconocidos … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":114024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785,8376],"tags":[10141,12614,12615,302,2832,2932,3265],"class_list":["post-114017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","category-elegir-carrera","tag-noticiaselpais","tag-grupo-esneca-salamanca","tag-12615","tag-marketing","tag-noticias-de-centros-de-formacion","tag-estudio-de-mercado","tag-centros-de-formacion","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta formativa del grupo esneca ( salamanca)","link_faldon":"https:\/\/www.emagister.com\/grupo-esneca-cursos-1156191-centrodetalles.htm","link_texto_faldon":""},"yoast_head":"\nPrincipios b\u00e1sicos del mercadeo - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/principios-basicos-del-mercadeo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principios b\u00e1sicos del mercadeo\" \/>\n<meta property=\"og:description\" content=\"El mercadeo es la pieza clave para lograr que una empresa sea exitosa, que sus productos y servicios sean reconocidos ... 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