{"id":116560,"date":"2021-05-07T08:03:00","date_gmt":"2021-05-07T06:03:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=116560"},"modified":"2021-05-07T15:03:51","modified_gmt":"2021-05-07T13:03:51","slug":"el-marketing-social-y-la-transformacion-de-la-sociedad","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/el-marketing-social-y-la-transformacion-de-la-sociedad\/","title":{"rendered":"El marketing social y la transformaci\u00f3n de la sociedad"},"content":{"rendered":"\n

El t\u00e9rmino marketing social que se ha dado a conocer \u00faltimamente podr\u00eda explicarse como la acci\u00f3n de dar a conocer ideas que dan alg\u00fan beneficio a la sociedad. Por medio del uso de diversas t\u00e9cnicas de la mercadotecnia, los mensajes se env\u00edan para generar actitudes positivas y as\u00ed evitar que se den comportamientos perjudiciales.<\/p>\n\n\n

<\/p>\n\n\n

\u00bfConoc\u00edas sobre este concepto? \u00bfSabes cu\u00e1les son sus objetivos? \u00bfTe gustar\u00eda conocer m\u00e1s? Entonces contin\u00faa leyendo, ya que te vamos a contar todo sobre esta vertiente del marketing. Claro, que, si quieres educarte profesionalmente en el tema, Emagister <\/strong>te recomienda el centro LAW & SAFETY SCHOOL ya que cuentan con el M\u00e1ster en Cooperaci\u00f3n Internacional.<\/p>\n\n\n\n

\u00bfC\u00f3mo se hace el Marketing Social?<\/h2>\n\n\n\n

Este tipo de marketing lo hacen profesionales que est\u00e1n buscando la conciencia del p\u00fablico sobre un producto o servicio que beneficiar\u00e1 a la sociedad o al medio ambiente. Para empezar lo primero que hacen es definir un problema y analizarlo a fondo buscando encontrar una soluci\u00f3n al mismo. Un ejemplo de esto es si el problema es la degradaci\u00f3n del ecosistema, el profesional encargado de la estrategia de marketing investigar\u00e1 todo lo que haya al respecto sobre las agresiones medioambientales.<\/p>\n\n\n\n

Cuando recopile los datos, debe comparar toda la informaci\u00f3n encontrada con el fin de hallar las l\u00edneas de actuaci\u00f3n. De este modo, en el momento que se dan a conocer las causas objetivas de dicho problema, se pueden establecer las soluciones m\u00e1s aptas.<\/p>\n\n\n\n

Tipos del Marketing Social<\/h3>\n\n\n\n

Cuando se debe determinar qu\u00e9 har\u00e1 la empresa para trabajar el conflicto se podr\u00e1n seguir diferentes estrategias de acci\u00f3n. En las siguientes l\u00edneas, te vamos a contar los tipos de opciones con las que se puede trabajar.<\/p>\n\n\n\n

Educar a trav\u00e9s de la informaci\u00f3n<\/h3>\n\n\n\n

Hay muchas causas sociales que est\u00e1n buscando que la sociedad aprenda de un tema en espec\u00edfico. Por esta raz\u00f3n, se busca crear un plan educativo que forme a las personas o les de la informaci\u00f3n necesaria sobre algo. Un ejemplo de esto son las campa\u00f1as de higiene, nutrici\u00f3n, concienciaci\u00f3n de problemas del medio ambiente, etc.<\/p>\n\n\n\n

Promover acciones sociales<\/h4>\n\n\n\n

En esta acci\u00f3n del marketing social  <\/strong>se busca realizar una convocatoria en donde una gran parte de la poblaci\u00f3n realice acciones espec\u00edficas por un tiempo determinado. Un ejemplo de esto es una marat\u00f3n o un juego solidario.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
Concienciar sobre actitudes<\/h5>\n\n\n\n

Con el fin de evitar que ciertos grupos de riesgo adopten cosas que les provoque malestar, se realizan campa\u00f1as y programas que generen conciencia en ellos, y los lleve a tomar mejores decisiones. En este punto se podr\u00edan colocar las campa\u00f1as en contra del consumo de drogas y a favor de la generaci\u00f3n de h\u00e1bitos saludables y una mejor alimentaci\u00f3n.<\/p>\n\n\n\n

Favorecer a grupos vulnerables<\/h6>\n\n\n\n

En este tipo de campa\u00f1as se busca favorecer a grupos vulnerables espec\u00edficos, para esto es necesario segmentar muy bien la poblaci\u00f3n para que todas las campa\u00f1as sean realmente efectivas. Con esto se tendr\u00e1n los objetivos mucho m\u00e1s claros y se podr\u00e1n llegar a causas m\u00e1s generales.<\/p>\n\n\n\n

\u00bfQuieres descubrir <\/u><\/strong>toda la oferta formativa<\/strong><\/a> de LAW & SAFETY SCHOOL<\/strong>, quienes tienen una formaci\u00f3n de profesionales de altos niveles de especializaci\u00f3n en diversas posiciones tanto t\u00e9cnicas como directivas que buscan actualmente las empresas combinando la formaci\u00f3n acad\u00e9mica, con la actualizaci\u00f3n profesional.<\/p>\n\n\n\n

Ponte en contacto<\/strong><\/a> <\/strong>con Emagister y te ayudaremos a encontrar el curso perfecto para ti.<\/p>\n\n\n\n

Si eres ya un estudiante de este centro y deseas contarnos tu experiencia, \u00a1deja tu opini\u00f3n gracias a este formulario<\/strong><\/a> y ayuda otros estudiantes como t\u00fa a escoger mejor!<\/p>\n","protected":false},"excerpt":{"rendered":"

El t\u00e9rmino marketing social que se ha dado a conocer \u00faltimamente podr\u00eda explicarse como la acci\u00f3n de dar a conocer ideas … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":116554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[9672,9727,10141,10142,302,2832,3265],"class_list":["post-116560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-9672","tag-law-safety-school","tag-noticiaselpais","tag-noticiaslavanguardia","tag-marketing","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta formativa de LAW & SAFETY SCHOOL","link_faldon":"https:\/\/www.emagister.com\/law-safety-school-cursos-1120424-centrodetalles.htm","link_texto_faldon":""},"yoast_head":"\nEl marketing social y la transformaci\u00f3n de la sociedad - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/el-marketing-social-y-la-transformacion-de-la-sociedad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing social y la transformaci\u00f3n de la sociedad\" \/>\n<meta property=\"og:description\" content=\"El t\u00e9rmino marketing social que se ha dado a conocer \u00faltimamente podr\u00eda explicarse como la acci\u00f3n de dar a conocer ideas ... 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