{"id":125109,"date":"2021-04-28T11:57:38","date_gmt":"2021-04-28T09:57:38","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=125109"},"modified":"2021-04-29T11:42:14","modified_gmt":"2021-04-29T09:42:14","slug":"cuantos-tipos-de-innovacion-hay","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/cuantos-tipos-de-innovacion-hay\/","title":{"rendered":"\u00bfCu\u00e1ntos tipos de innovaci\u00f3n hay?"},"content":{"rendered":"\n

Las demandas del mercado laboral exigen estar al tanto de los talentos creativos e innovadores. Por su importancia, el D\u00eda Mundial de la Creatividad y la Innovaci\u00f3n se celebra el 21 de abril de cada a\u00f1o, con el prop\u00f3sito de promover el pensamiento creativo. Esta fecha coincide con el nacimiento de Leonardo Da Vinci, una de las figuras m\u00e1s influyentes y creativas de la historia de la humanidad. En honor a este d\u00eda, IEBS Business School, escuela de negocios digital l\u00edder en formaci\u00f3n online, ha preparado el siguiente art\u00edculo para explicar y ahondar en la innovaci\u00f3n y los diferentes tipos que existen. <\/p>\n\n\n

<\/p>\n\n\n

Por lo general, asociamos innovaci\u00f3n con cosas tecnol\u00f3gicamente avanzadas, pero no necesariamente es de esta manera. El impacto de los cambios en la experiencia de uso del cliente, puede definir la verdadera innovaci\u00f3n. Es decir, si los cambios mejoran la experiencia final del usuario, se puede hablar de un cambio innovador.<\/p>\n\n\n\n

La idea de pensar que algo innovador sin\u00f3nimo de muy nuevo o de requerir de mucha tecnolog\u00eda disruptiva, est\u00e1 lejos de la realidad: un invento muy avanzado no tiene por qu\u00e9 innovar por s\u00ed solo.<\/p>\n\n\n\n

En otras palabras, hay cuatro tipos de innovaci\u00f3n: innovaci\u00f3n marginal, innovaci\u00f3n incremental, innovaci\u00f3n disruptiva e innovaci\u00f3n abierta.<\/p>\n\n\n\n

La innovaci\u00f3n marginal<\/strong> consiste en mejorar la propuesta de valor de un producto o servicio, con peque\u00f1os cambios que no ponen en riesgo la inversi\u00f3n ni la apuesta. Este grupo abarca cambios como empaquetar nuevos productos, agregar peque\u00f1as caracter\u00edsticas que faltan o crear nombres para para hacer el producto o servicio m\u00e1s atractivo.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

El segundo es la innovaci\u00f3n incremental, <\/strong>que consiste en incrementar la propuesta de valor de un producto o servicio agregando funcionalidades o mejor\u00e1ndolo. Recuerda, mientras el producto no tenga m\u00e1s funciones de las originales, no ser\u00e1 m\u00e1s atractivo.<\/p>\n\n\n\n

En tercer lugar, encontramos innovaciones disruptivas o radicales<\/strong>. Es el m\u00e1s famoso, pues implica la creaci\u00f3n de una nueva propuesta de valor para un producto o servicio.<\/p>\n\n\n\n

Finalmente, la innovaci\u00f3n abierta<\/strong> es una tendencia que ha logrado posicionarse muy bien durante las \u00faltimas d\u00e9cadas, y cada vez m\u00e1s empresas lo aplican en beneficio propio. Como resultado de la cooperaci\u00f3n con profesionales u organizaciones externas, incluye la introducci\u00f3n de nuevos procesos dentro de la cadena de producci\u00f3n. El prop\u00f3sito es aumentar las capacidades comunes y promover el flujo de conocimiento interno y externo. En resumen, la innovaci\u00f3n abierta desaf\u00eda la visi\u00f3n de que las ideas deben provenir de la empresa.<\/p>\n\n\n\n

\u201cEn este entorno global, tan competitivo y cambiante, la innovaci\u00f3n es fundamental para crear ventajas competitivas sostenibles frente a la competencia\u201d, explica \u00d3scar Fuente, director y fundador de IEBS Business School. \u201cEsta habilidad se ha convertido en un proceso fundamental para mejorar la competitividad de las organizaciones. As\u00ed nace el objetivo de IEBS: formar los nuevos l\u00edderes que demanda el mundo, capaces de emprender, innovar y crear valor de forma sostenible y rentable\u201d, concluye.<\/p>\n\n\n\n

Para IEBS, la innovaci\u00f3n es uno de sus ejes fundamentales, raz\u00f3n por la que siempre ha apostado por un modelo educativo innovador, que se ajuste a las necesidades actuales del mercado. Por eso, la escuela plantea un modelo educativo \u00e1gil y moderno, pensado para formar personas m\u00e1s responsables para ocupar cargos de gesti\u00f3n y gerencia. <\/p>\n\n\n\n

\u00bfQuieres descubrir toda la oferta formativa<\/strong><\/a> de IEBS Business School<\/strong>? Ponte en contacto<\/strong><\/a> <\/strong>con Emagister <\/strong>y te ayudaremos a encontrar el curso perfecto para ti.<\/p>\n\n\n\n

Si eres ya un estudiante de este centro y deseas contarnos tu experiencia, \u00a1deja tu opini\u00f3n gracias a este formulario<\/strong><\/a> y ayuda otros estudiantes como t\u00fa a escoger mejor!<\/p>\n","protected":false},"excerpt":{"rendered":"

Las demandas del mercado laboral exigen estar al tanto de los talentos creativos e innovadores. 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