{"id":132470,"date":"2021-09-29T08:36:00","date_gmt":"2021-09-29T06:36:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=132470"},"modified":"2021-10-07T09:58:26","modified_gmt":"2021-10-07T07:58:26","slug":"que-es-el-lettering","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-es-el-lettering\/","title":{"rendered":"\u00bfQu\u00e9 es el lettering?"},"content":{"rendered":"\n

<\/p>\n\n\n\n

En el mundo del arte y la creatividad, el concepto del lettering<\/em> ha tomando mucha fuerza en los \u00faltimos a\u00f1os.<\/strong> Y es que precisamente, gracias a los avances en la tecnolog\u00eda y las propuestas de muchos artistas, esta corriente se ha popularizado en la sociedad.<\/p>\n\n\n\n

Hoy en d\u00eda, el lettering est\u00e1 presente en nuestras vidas. Sin embargo, es posible que no sepamos a ciencia cierta de qu\u00e9 se trata o podamos confundirlo con otros conceptos similares. As\u00ed que, si quieres saberlo todo sobre lettering<\/em>, en este art\u00edculo te aclararemos todas las dudas que tengas al respecto y, si quieres convertirte en un artista de las letras<\/strong>, aqu\u00ed te daremos algunos consejos y varias opciones de formaci\u00f3n para hacer cursos de lettering<\/a>, caligraf\u00eda <\/a>y <\/strong>tipograf\u00eda<\/strong> <\/a>en modalidad online<\/a> o presencial<\/strong>.<\/p>\n\n\n\n

Tipograf\u00eda, caligraf\u00eda y lettering<\/em>, \u00bfCu\u00e1l es la diferencia?<\/h2>\n\n\n\n

De forma habitual muchas personas tienden a confundir estos tres conceptos que, aunque hagan referencia a las letras, son muy diferentes. \u00a1Presta atenci\u00f3n!
<\/p>\n\n\n\n

La tipograf\u00eda<\/h3>\n\n\n\n

Cuando hablamos de tipograf\u00eda hacemos referencia a, como su propio nombre indica, el tipo de letra. Es decir, el concepto encierra las caracter\u00edsticas de la letra en cuanto a<\/strong> forma, tama\u00f1o y estilo<\/strong>. Un ejemplo, sin ir m\u00e1s all\u00e1, son las fuentes tipogr\u00e1ficas que aparecen en los procesadores de texto: Arial, Calibri, la famosa Times New Roman, etc.<\/p>\n\n\n\n

<\/p>\n\n\n\n

La caligraf\u00eda<\/h3>\n\n\n\n

Por su parte, la caligraf\u00eda se centra en la escritura como tal. B\u00e1sicamente es<\/strong> la manera en la que las personas escriben<\/strong>. En otras palabras, los rasgos que le imprimen a cada trazo\u2026 y s\u00ed, es todo un arte.<\/p>\n\n\n\n

<\/p>\n\n\n\n

El lettering<\/em><\/h3>\n\n\n\n

En este caso, las letras van m\u00e1s all\u00e1 de su escritura misma. La clave para esta t\u00e9cnica es el dibujo<\/strong>\u2026 S\u00ed, el dibujo de las letras. Por lo tanto, esta es una actividad un poco m\u00e1s libre y creativa donde poder dejar volar la imaginaci\u00f3n.<\/p>\n\n\n\n

Para hacerlo m\u00e1s f\u00e1cil, muchos expertos en el tema se refieren a la tipograf\u00eda<\/strong> como \u201cel arte de dise\u00f1ar letras\u201d; la caligraf\u00eda<\/strong>, en cambio, puede definirse como \u201cel arte de escribir las letras\u201d; mientras que el lettering<\/em><\/strong> no podr\u00eda ser otro que \u201cel arte de dibujar las letras\u201d.<\/p>\n\n\n\n

Tipos de lettering<\/h2>\n\n\n\n

Dada su naturaleza art\u00edstica, existen distintos tipos de composiciones para el lettering<\/em> que var\u00edan seg\u00fan su forma, trazos o materiales utilizados para el proceso. A continuaci\u00f3n, vemos cu\u00e1les son:
<\/p>\n\n\n\n

Brush Lettering<\/em><\/h3>\n\n\n\n

El Brush Lettering<\/em> es uno de los estilos m\u00e1s utilizados en las profesiones de dise\u00f1o<\/strong>. Su caracter\u00edstica principal es la cercan\u00eda que tiene con la caligraf\u00eda. Aqu\u00ed, se utilizan principalmente plumones punta de pincel, ideales para ejercer presiones en los trazos y variar su grosor. La t\u00e9cnica es simple: trazos ascendentes sin apoyar el plum\u00f3n para lograr l\u00edneas muy finas; y trazos descendentes presionando fuerte el plum\u00f3n para realizar l\u00edneas m\u00e1s gruesas.
<\/p>\n\n\n\n

Chalk Lettering<\/em><\/h3>\n\n\n\n

Es una t\u00e9cnica muy popular que podemos apreciar principalmente en cafeter\u00edas, bares o restaurantes\u2026 y es que, \u00bfQui\u00e9n no ha visto un letrero llamativo escrito con tiza en una pizarra en la entrada de una cafeter\u00eda? Precisamente el Chalk Lettering<\/em> consiste en jugar un poco con la imaginaci\u00f3n mientras vamos dando trazos con una tiza<\/strong>.
<\/p>\n\n\n\n

Hand Lettering<\/em><\/h3>\n\n\n\n

En este caso, el artista tiene un poco m\u00e1s de libertad para<\/strong> dibujar las letras<\/strong>, ya que cada una de ellas tiene su propio estilo y puede combinarse con otras t\u00e9cnicas para lograr resultados asombrosos. Las curvas, la marcada diferencia entre may\u00fasculas y min\u00fasculas, e incluso la combinaci\u00f3n de colores son de las particularidades m\u00e1s importantes del Hand Lettering.<\/em><\/p>\n\n\n\n

\u00bfPara qu\u00e9 se utiliza el lettering?<\/h2>\n\n\n\n

Al ser una disciplina del dise\u00f1o gr\u00e1fico<\/a><\/strong>, el lettering<\/em> es una expresi\u00f3n creativa que se puede aplicar en cualquier \u00e1mbito de la<\/strong> comunicaci\u00f3n y el marketing<\/strong>. Una de las particularidades de este arte es que tiene que ser visualmente vistoso y atractivo, de manera que si lo que buscamos es resaltar algo o llamar la atenci\u00f3n, esta t\u00e9cnica es la indicada\u2026 \u00a1Nunca falla!<\/p>\n\n\n\n

No cabe duda que este tipo de<\/strong> expresi\u00f3n art\u00edstica tiene magia<\/strong>. Con el lettering<\/em> sabremos que nuestra creatividad no tiene l\u00edmites y que definitivamente es una t\u00e9cnica con la que explorar un mundo de posibilidades. <\/p>\n\n\n\n

\u00bfTe gustar\u00eda aventurarte y poner a prueba tus habilidades art\u00edsticas en el dibujo de las letras? \u00a1Int\u00e9ntalo y consulta nuestro cat\u00e1logo de cursos de artes gr\u00e1ficas<\/a><\/strong>!<\/p>\n\n\n

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Descubre el mundo del lettering, sus tipos y todas las oportunidades que te ofrece.<\/p>\n","protected":false},"author":285,"featured_media":132732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[520,8336,8410],"tags":[245,656,2531,2612],"class_list":["post-132470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-2","category-noticias","category-arte-diseno","tag-graphical-arts","tag-escritura","tag-caligrafia","tag-artes-creativas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"1","texto_faldon":"Encuentra en Emagister tu curso ideal","link_faldon":"https:\/\/www.emagister.com\/cursos-lettering-kwes-10000150391.htm","link_texto_faldon":"Cursos Lettering","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"light","fecha":"modification"},"yoast_head":"\n\u00bfQu\u00e9 es el lettering? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"Conoce las claves del lettering, la disciplina art\u00edstica relacionada con la escritura que est\u00e1 triunfando en la actualidad.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/que-es-el-lettering\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el lettering?\" \/>\n<meta property=\"og:description\" content=\"Conoce las claves del lettering, la disciplina art\u00edstica relacionada 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