{"id":138673,"date":"2022-01-10T09:12:00","date_gmt":"2022-01-10T08:12:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=138673"},"modified":"2022-01-11T10:12:02","modified_gmt":"2022-01-11T09:12:02","slug":"recursos-para-community-managers","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/recursos-para-community-managers\/","title":{"rendered":"Recursos para Community Managers"},"content":{"rendered":"\n

Hoy en d\u00eda, el mercado laboral ha evolucionado completamente. Sin lugar a dudas, las profesiones relacionadas con las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n<\/strong> son las m\u00e1s demandadas en la actualidad; y la tendencia al crecimiento es continua.<\/p>\n\n\n\n

Y precisamente, el community management es una de las \u00e1reas m\u00e1s importantes en la actualidad. Este profesional, encargado de gestionar y administrar la comunidad online<\/strong> de alguna marca en especial, es uno de los perfiles que toda empresa necesita.<\/p>\n\n\n\n

Esta es una labor que se lleva a cabo a trav\u00e9s de los medios virtuales, por ello, d\u00eda a d\u00eda los desarrolladores de software crean nuevas herramientas que responden a las necesidades que se presentan en el mercado.<\/p>\n\n\n\n

As\u00ed que, si te interesa conocer m\u00e1s acerca de las herramientas que se encuentran disponibles para facilitar la labor del Community Manager, est\u00e1s en el lugar indicado. Aqu\u00ed, te contaremos todo lo que necesitas saber sobre los mejores recursos para Community Managers<\/strong>. \u00a1Descubr\u00e1moslo juntos!<\/p>\n\n\n\n

\u00bfQu\u00e9 hace un Community Manager?<\/h2>\n\n\n\n

Un Community Manager se encarga principalmente de la gesti\u00f3n de los usuarios online de una empresa, y para ello debe realizar diversas tareas.<\/p>\n\n\n\n

Por ejemplo, este profesional debe dise\u00f1ar estrategias para la gesti\u00f3n de contenidos; monitorizar el comportamiento de la comunidad<\/strong> con respecto al movimiento de la marca; crear estrategias de comunicaci\u00f3n efectivas con los clientes, planificar acciones de marketing digital<\/strong>, entre otras actividades.<\/p>\n\n\n\n

Para la ejecuci\u00f3n de cada proceso, el Community Manager cuenta con una serie de recursos creados espec\u00edficamente para este trabajo. Cada una de estas herramientas permite optimizar los procesos de gesti\u00f3n<\/strong> y brinda la posibilidad de tener el control de la mayor\u00eda de las acciones que afectan a la empresa.<\/p>\n\n\n\n

Descubre m\u00e1s sobre la labor del Community Manager en este post: Community Manager-Gu\u00eda de la profesi\u00f3n.<\/a><\/strong><\/em><\/p>\n\n\n\n

Las 5 mejores herramientas que todo Community Manager debe conocer<\/h2>\n\n\n\n

Internet es el lugar en el que encontramos todo: diversi\u00f3n, entretenimiento y, por supuesto, recursos para el trabajo. A continuaci\u00f3n, te contamos cu\u00e1les son las herramientas m\u00e1s \u00fatiles para los profesionales del Community Management. \u00a1Toma nota!<\/p>\n\n\n\n

Hootsuite<\/strong><\/h3>\n\n\n\n

Esta es una herramienta ideal para promocionar cualquier tipo de contenido<\/strong>. Con ella, podr\u00e1s realizar acciones de programaci\u00f3n, conocer el comportamiento de los usuarios a trav\u00e9s del an\u00e1lisis de impacto de cada publicaci\u00f3n, gestionar las redes sociales de la marca, etc.<\/p>\n\n\n\n

Este es un recurso ideal para mantener el control de toda la actividad del Community Manager. Para adquirirlo puedes acceder a distintos planes de pago seg\u00fan tus necesidades.<\/p>\n\n\n\n

Google Trends<\/strong><\/h3>\n\n\n\n

Como siempre, Google trae una de las mejores y m\u00e1s efectivas herramientas para los profesionales del marketing. Esta aplicaci\u00f3n es ideal para la investigaci\u00f3n. A trav\u00e9s de ella podr\u00e1s conocer cu\u00e1les son las principales tendencias a nivel mundial de b\u00fasqueda <\/strong>en este motor. De esta manera, podr\u00e1s definir con claridad hacia d\u00f3nde dirigir tus nuevas publicaciones para tener \u00e9xito.<\/p>\n\n\n\n

Canva<\/strong><\/h3>\n\n\n\n

La edici\u00f3n es tambi\u00e9n una parte importante dentro de este campo. Y para ello, Canva es la soluci\u00f3n perfecta. Esta es una herramienta de dise\u00f1o b\u00e1sica para creaci\u00f3n de im\u00e1genes<\/strong>, bien sea para redes sociales o cualquier sitio web.<\/p>\n\n\n\n

Brand 24<\/strong><\/h3>\n\n\n\n

Todo proceso necesita monitoreo para poder ser analizado. Y esto es posible con Brand 24, una herramienta a trav\u00e9s de la cual podr\u00e1s llevar el control de cada dato, publicaci\u00f3n o informaci\u00f3n acerca de la competencia. Este es un recurso pago, sin embargo, te ofrecen 14 d\u00edas para que puedas probar todas sus ventajas.<\/p>\n\n\n\n

IFTTT<\/strong><\/h3>\n\n\n\n

Para optimizar el tiempo y tambi\u00e9n los resultados, la automatizaci\u00f3n es la clave. Con IFTTT puedes automatizar varias tareas<\/strong>, programar distintas acciones y sincronizar todas las aplicaciones que utilices en cada proyecto.<\/p>\n\n\n\n

Cada una de estas herramientas te brindar\u00e1 muchas ventajas para tu trabajo como Community Manager. Recuerda que no se trata de trabajar m\u00e1s, se trata de trabajar de manera inteligente<\/strong>, y todos los recursos que te ofrece internet facilitan tu trabajo. <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, el mercado laboral ha evolucionado completamente. Sin lugar a dudas, las profesiones relacionadas con las nuevas tecnolog\u00edas … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":138691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8336,8422],"tags":[503,504,1119,1125,33,171],"class_list":["post-138673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-marketing-comunicacion","tag-marketing-digital","tag-community-management","tag-recursos","tag-profesiones","tag-marketing-online","tag-community-manager","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre todos los cursos para convertirte en Community Manager","link_faldon":"https:\/\/www.emagister.com\/cursos-community-manager-kwes-1000001429.htm","link_texto_faldon":"Ver cursos","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"\nRecursos para Community Managers - Blog Emagister<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 recursos tienen a su disposici\u00f3n los Community Managers? 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