{"id":139359,"date":"2022-01-20T17:21:07","date_gmt":"2022-01-20T16:21:07","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=139359"},"modified":"2022-01-20T17:21:09","modified_gmt":"2022-01-20T16:21:09","slug":"publicidad-advergaming-que-es-y-tipos","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/publicidad-advergaming-que-es-y-tipos\/","title":{"rendered":"Publicidad advergaming: qu\u00e9 es y tipos"},"content":{"rendered":"\n

Los videojuegos y los e-sports <\/em>son un tipo de ocio que ha sabido llegar a un p\u00fablico muy variado, desde los m\u00e1s peque\u00f1os de casa hasta los adultos. En este sector, donde los juegos y streamers <\/em>son los protagonistas, las marcas han sabido encontrar una oportunidad de negocio \u00fanica, dando lugar a lo que se conoce como publicidad advergaming<\/strong>.\u00a0<\/p>\n\n\n\n

Este tipo de publicidad digital <\/strong>est\u00e1 presente desde hace algunas d\u00e9cadas, pero no ha sido hasta estos \u00faltimos a\u00f1os que se ha convertido en una tendencia, que no para de crecer, y que cada vez son m\u00e1s las empresas que optan por realizar colaboraciones<\/strong>.\u00a0<\/p>\n\n\n\n

As\u00ed que, si quieres saber m\u00e1s sobre el marketing de videojuegos<\/strong>, sigue leyendo. Y recuerda que puedes especializar tu carrera profesional hacia el sector de la comunicaci\u00f3n, la publicidad y los e-sports a trav\u00e9s del doble M\u00e1ster en Periodismo Deportivo y Marketing Deportivo<\/strong>. \u00a1S\u00edguenos!\u00a0<\/p>\n\n\n\n

Qu\u00e9 es la publicidad advergaming <\/h2>\n\n\n\n

El advergaming<\/em><\/strong> es un t\u00e9rmino de origen ingl\u00e9s que combina advertising<\/em> (publicidad) y game<\/em> (juego). Este tipo de publicidad consiste en promocionar marcas<\/strong> a trav\u00e9s de los videojuegos, aumentando y mejorando el engagement <\/em>con el p\u00fablico.\u00a0<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Los juegos que se utilizan en este tipo de publicidad son gratuitos, online y su formato es compatible con todos los dispositivos<\/strong>, ya sea en pc, m\u00f3vil o Tablet. El protagonista del videojuego es la marca, empresa o producto que se quiere promocionar.\u00a0<\/p>\n\n\n\n

Cabe aclarar que el advergaming<\/em> no es lo mismo que insertar publicidad en un videojuego, como puede ser en los estadios del FIFA, por ejemplo. En la publicidad advergaming<\/em>, el juego est\u00e1 especialmente enfocado y dise\u00f1ado para la compa\u00f1\u00eda<\/strong>.\u00a0<\/p>\n\n\n\n

Ventajas de incluir una estrategia advergaming <\/h2>\n\n\n\n

Utilizar una estrategia de advergaming <\/strong>tiene, como resultado, muchos beneficios para la marca. Adem\u00e1s de entretener al p\u00fablico objetivo, la compa\u00f1\u00eda puede conectar con \u00e9l de forma no intrusiva<\/strong>, ya que es el mismo usuario el que decide jugar e interactuar por voluntad propia. De la misma manera, al tratarse de juegos bastante sencillos, su dise\u00f1o se puede personalizar desde cero, pudiendo incluir los estilos y valores m\u00e1s representativos de la marca.\u00a0<\/p>\n\n\n\n

Por otro lado, este tipo de juegos se suelen viralizar con facilidad<\/strong>, porque son entretenidos y algunos de ellos tienen un componente social, como fue el Candy Crush<\/em>. Adem\u00e1s, gracias a su sencillez, el \u00e9xito de estos juegos es f\u00e1cil de medir, porque se pueden analizar el n\u00famero de descargas, interacciones, tiempo jugado e incluso las veces que se ha entrado y salido del juego.\u00a0<\/p>\n\n\n\n

Tipos de publicidad advergaming <\/h2>\n\n\n\n

El dise\u00f1o, el desarrollo, la narrativa e incluso la manera de interactuar son factores que pueden dar mucho de s\u00ed para una campa\u00f1a de advergaming. Pero, a grandes rasgos, hay 3 tipos de advergaming <\/strong>que m\u00e1s funcionan para las marcas. <\/p>\n\n\n\n

Advergaming asociativo<\/h3>\n\n\n\n

A trav\u00e9s del juego se asocia una idea<\/strong> con la marca, que es la protagonista durante el todo transcurso de este. Un ejemplo de ello es Lego<\/em> o Hot Wheels<\/em>, marcas de juguetes que se han adentrado al mundo de los videojuegos.\u00a0<\/p>\n\n\n\n

Advergaming ilustrativo <\/h3>\n\n\n\n

En este tipo de publicidad de videojuegos<\/strong>, <\/strong>la marca, producto o servicio que se quiere promocionar no establece el transcurso del juego, pero su presencia es muy importante<\/strong>. Un claro ejemplo de ello ser\u00eda sustituir los caramelos del Candy Crush<\/em> por chocolatinas de Kit-Kat.\u00a0<\/p>\n\n\n\n

Advergaming demostrativo <\/h3>\n\n\n\n

Este tipo consiste en que el usuario experimente con el producto o servicio<\/strong> dentro del mismo juego. Se tratan de videojuegos muy interactivos<\/strong>, por lo que esto no significa que llegue a gustar a todos los perfiles de usuario que le interese llegar a la marca.\u00a0<\/p>\n\n\n\n

Si te ha interesado este art\u00edculo no te pierdas toda la oferta formativa de INENKA Business School<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los videojuegos y los e-sports son un tipo de ocio que ha sabido llegar a un p\u00fablico muy variado, desde … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":139364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2832,3265,10142,10487,10488],"class_list":["post-139359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-noticiaslavanguardia","tag-10487","tag-inenka-business-school","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta formativa de INENKA BUSINESS SCHOOL","link_faldon":"https:\/\/www.emagister.com\/cursos-inenka-business-school-cen-1120426.htm","link_texto_faldon":"Ver cursos","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"\nPublicidad advergaming: qu\u00e9 es y tipos - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/publicidad-advergaming-que-es-y-tipos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad advergaming: qu\u00e9 es y tipos\" \/>\n<meta property=\"og:description\" content=\"Los videojuegos y los e-sports son un tipo de ocio que ha sabido llegar a un p\u00fablico muy variado, desde ... 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