{"id":141101,"date":"2022-10-20T16:33:18","date_gmt":"2022-10-20T14:33:18","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=141101"},"modified":"2022-10-20T16:33:19","modified_gmt":"2022-10-20T14:33:19","slug":"que-se-estudia-en-la-carrera-de-marketing","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-se-estudia-en-la-carrera-de-marketing\/","title":{"rendered":"\u00bfQu\u00e9 se estudia en la carrera de Marketing?"},"content":{"rendered":"\n

La proliferaci\u00f3n de las redes sociales y el nacimiento de nuevos canales de comunicaci\u00f3n hacen que la carrera de Marketing<\/strong> tenga m\u00e1s sentido que nunca. Las empresas cada vez tienen m\u00e1s v\u00edas para exponer sus mensajes <\/strong>ante la audiencia. En un contexto tan cambiante, el mercado demanda profesionales que conozcan las particularidades de cada canal y sepan adaptar los mensajes<\/strong> publicitarios. En esta ocasi\u00f3n, queremos contarte qu\u00e9 se estudia en la carrera de Marketing<\/strong> y otros datos de inter\u00e9s acerca de esta \u00e1rea profesional.<\/p>\n\n\n\n

Asignaturas que estudiar\u00e1s en la carrera de Marketing<\/strong><\/h2>\n\n\n\n

El Grado en Marketing <\/a><\/strong>es una carrera universitaria muy novedosa, surgida ante la demanda de esta especializaci\u00f3n en el mercado laboral. Estos estudios est\u00e1n estructurados en cuatro a\u00f1os<\/strong> y el objetivo es brindar a los alumnos las competencias y habilidades necesarias para investigar mercados, elaborar estrategias publicitarias para el lanzamiento de productos, definir los canales de distribuci\u00f3n, establecer la pol\u00edtica de precios, etc. <\/p>\n\n\n\n

En definitiva, el profesional de marketing es el encargado de preparar el terreno para que el producto o servicio sea bien acogido<\/strong> por los consumidores. Por este motivo, en esta carrera universitaria se estudia un poco de todo: desde estad\u00edstica a psicosociolog\u00eda del consumidor, investigaci\u00f3n de mercados, gesti\u00f3n de producto, finanzas, gesti\u00f3n de precio, gesti\u00f3n de personal, derecho, nuevas tecnolog\u00edas o neuromarketing<\/strong>.<\/p>\n\n\n\n

Todas estas asignaturas contribuir\u00e1n a convertirte en el profesional que las empresas necesitan hoy en d\u00eda.<\/p>\n\n\n\n

Salidas laborales del graduado en Marketing<\/strong><\/h2>\n\n\n\n

Tras estudiar la carrera de Marketing, se te abrir\u00e1 un enorme abanico de posibilidades laborales. Puedes aplicar los conocimientos adquiridos trabajando en el \u00e1rea de Ventas como account manager<\/a><\/em> <\/strong>o director comercial<\/a><\/strong>, pero tambi\u00e9n en el \u00e1rea de Marketing de cualquier empresa. <\/p>\n\n\n\n

Otra salida laboral muy frecuente es erigirte como consultor de marketing<\/strong> y tambi\u00e9n como analista de mercados<\/a><\/strong>. Por \u00faltimo, puedes emplear tus competencias para dedicarte al universo de la docencia, tanto en el sector p\u00fablico como privado, o apostar por la investigaci\u00f3n.<\/p>\n\n\n\n

El <\/strong>marketero<\/em><\/strong>, un profesional que nunca deja de aprender<\/strong><\/h2>\n\n\n\n

Como indicamos anteriormente, el marketero<\/em><\/strong> <\/em>debe desenvolverse en un entorno sometido a constantes modificaciones y actualizaciones. Por ello, nunca debe dejar de formarse<\/strong>. En funci\u00f3n del \u00e1mbito profesional escogido, este perfil debe estar al d\u00eda de todas las tendencias en cuanto a marketing digital<\/a><\/strong>. Esto significa conocer las especificaciones de las redes sociales<\/strong> y tambi\u00e9n mantenerse actualizado acerca de las nuevas plataformas<\/strong>. Por supuesto, es conveniente que sepa qu\u00e9 tipo de audiencia se mueve en ellas para adaptar el mensaje.<\/p>\n\n\n\n

Si te decides a estudiar mercadotecnia, es importante que te gusten las nuevas tecnolog\u00edas y te muevas bien en ellas. En la era de Google, es vital tener conocimientos sobre posicionamiento web<\/a><\/strong>, pero tambi\u00e9n sobre c\u00f3digo HTML<\/a><\/strong> y manejar herramientas de an\u00e1lisis de datos. \u00bfSe te da bien la creaci\u00f3n de contenidos? Perfecto, porque este campo est\u00e1 muy relacionado con el mundo del marketing.<\/p>\n\n\n\n

El profesional marketero<\/em> debe ser muy completo en lo que respecta a competencias. Desde Emagister te aconsejamos revisar los mejores centros para estudiar Marketing en Madrid<\/a><\/strong>. En esta lista figuran escuelas tan prestigiosas como Select Business School<\/a><\/strong>, Aspasia<\/a><\/strong>, Grupo Col\u00f3n-IECM<\/a><\/strong>, IFP-Grupo Planeta<\/a><\/strong> o Constanza Business & Protocol School<\/a><\/strong>. Estudiar en cualquiera de estos centros te brindar\u00e1 todas las habilidades y aptitudes para que te conviertas en un profesional de marketing de \u00e9xito. Estas escuelas est\u00e1n al d\u00eda de las demandas del mercado laboral y de las empresas para que puedas desarrollarte profesionalmente en este campo tan apasionante.<\/p>\n","protected":false},"excerpt":{"rendered":"

La proliferaci\u00f3n de las redes sociales y el nacimiento de nuevos canales de comunicaci\u00f3n hacen que la carrera de Marketing … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":141102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8422,8376],"tags":[302,503,1605,2755,208],"class_list":["post-141101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion","category-elegir-carrera","tag-marketing","tag-marketing-digital","tag-carrera-universitaria","tag-tendencias-en-marketing","tag-carreras","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta de Grados en Marketing","link_faldon":"https:\/\/www.emagister.com\/universidades\/carreras-universitarias-marketing-tematica-597.htm","link_texto_faldon":"Ver cursos","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"\n\u00bfQu\u00e9 se estudia en la carrera de Marketing? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres estudiar Marketing? 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