{"id":152668,"date":"2023-01-31T09:14:00","date_gmt":"2023-01-31T08:14:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=152668"},"modified":"2023-01-31T17:01:20","modified_gmt":"2023-01-31T16:01:20","slug":"persuasion-en-la-comunicacion-que-es-tipos-y-tecnicas","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/persuasion-en-la-comunicacion-que-es-tipos-y-tecnicas\/","title":{"rendered":"Persuasi\u00f3n en la comunicaci\u00f3n: qu\u00e9 es, tipos y t\u00e9cnicas"},"content":{"rendered":"\n<p>Una de las habilidades m\u00e1s importantes del mundo moderno es la <strong>capacidad de comunicar y persuadir <\/strong>con eficacia. Por esto, la <strong>persuasi\u00f3n en la comunicaci\u00f3n<\/strong> tiene un peso determinante. Veamos qu\u00e9<strong> tipos de comunicaci\u00f3n persuasiva<\/strong> existen y qu\u00e9 <strong>t\u00e9cnicas se utilizan para convencer<\/strong> con \u00e9xito. \u00bfQuieres cultivar este don? Accede al <strong>m\u00e1ster en oratoria y discurso <\/strong>que imparte la Escuela y aprende a comunicarte de forma persuasiva.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-la-persuasion-en-la-comunicacion\">\u00bfQu\u00e9 es la persuasi\u00f3n en la comunicaci\u00f3n?<\/h2>\n\n\n\n<p>La persuasi\u00f3n en comunicaci\u00f3n es <strong>la capacidad de utilizar el lenguaje, las palabras y las ideas para influir o convencer <\/strong>a alguien de que lleve a cabo una acci\u00f3n. Esta forma de comunicaci\u00f3n se utiliza de habitualmente en contextos diferentes, como la <strong>publicidad<\/strong>, la <strong>pol\u00edtica<\/strong> y la <strong>oratoria<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"147\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/01\/m-2023-01-26T131658.251.jpg\" alt=\"\" class=\"wp-image-152670\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/01\/m-2023-01-26T131658.251.jpg 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/01\/m-2023-01-26T131658.251-80x53.jpg 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/figure>\n<\/div>\n\n\n<p>Persuadir a trav\u00e9s de la comunicaci\u00f3n significa <strong>emplear t\u00e9cnicas para apelar a la l\u00f3gica, la emoci\u00f3n y los intereses personales<\/strong>. \u00bfEl objetivo? Lograr que una persona act\u00fae de un modo determinado. Eso s\u00ed, que lo haga libremente, <strong>sin sentirse coaccionada ni manipulada<\/strong> en ning\u00fan momento.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tipos-de-comunicacion-persuasiva-y-ejemplos\">Tipos de comunicaci\u00f3n persuasiva y ejemplos<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comunicaci\u00f3n asertiva.<\/strong> Es el tipo de comunicaci\u00f3n persuasiva m\u00e1s eficaz. Consiste en expresar los pensamientos y los sentimientos de forma respetuosa y directa, y suele utilizarse para expresar desacuerdos o cr\u00edticas de forma constructiva. Por ejemplo, si no estamos de acuerdo con la opini\u00f3n de alguien, podemos expresar nuestro desacuerdo de forma asertiva diciendo: \u00abEntiendo tu punto de vista, pero no estoy de acuerdo porque&#8230;\u00bb.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comunicaci\u00f3n pasiva.<\/strong> Es todo lo contrario a la comunicaci\u00f3n asertiva. Consiste en evitar la confrontaci\u00f3n directa y no expresar verdaderamente lo que sentimos o pensamos. Por ejemplo, si no estamos de acuerdo con la opini\u00f3n de alguien, expresar\u00edamos el desacuerdo de forma pasiva diciendo: \u00abNo estoy seguro de estar de acuerdo con eso\u00bb.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comunicaci\u00f3n agresiva.<\/strong> Es el tipo menos eficaz si queremos emplear la persuasi\u00f3n en la comunicaci\u00f3n. Y es que, en este caso, los pensamientos y los sentimientos se expresan de forma hostil o intimidatoria. Por ejemplo, si no estamos de acuerdo con la opini\u00f3n de alguien, podemos expresar desacuerdo de forma agresiva diciendo: \u00abEsa es una idea est\u00fapida y eres un inepto por proponerla\u00bb.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tecnicas-de-persuasion-en-la-comunicacion\">T\u00e9cnicas de persuasi\u00f3n en la comunicaci\u00f3n<\/h2>\n\n\n\n<p>Ahora que ya conoces la repercusi\u00f3n de la persuasi\u00f3n en la comunicaci\u00f3n, pasando a la pr\u00e1ctica, debes saber que existen varias<strong> t\u00e9cnicas que son aliadas para persuadir <\/strong>a los dem\u00e1s en un discurso:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-narracion-de-historias\">La narraci\u00f3n de historias<\/h3>\n\n\n\n<p>La narraci\u00f3n es el arte de utilizar historias o an\u00e9cdotas para ilustrar un argumento. La gente suele encontrar los <strong>relatos m\u00e1s atractivos que los hechos y las cifras<\/strong>, por lo que pueden ser una poderosa herramienta de persuasi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-logica-y-la-razon\">La l\u00f3gica y la raz\u00f3n<\/h3>\n\n\n\n<p>El razonamiento y la l\u00f3gica permiten <strong>exponer hechos apoyados por datos<\/strong> que dan credibilidad a cada argumento. De ah\u00ed que sea otra de las mejores t\u00e9cnicas para persuadir en comunicaci\u00f3n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-apelacion-emocional\">La apelaci\u00f3n emocional<\/h3>\n\n\n\n<p>Las apelaciones emocionales implican <strong>conectar con las emociones de la audiencia<\/strong> para persuadirla. Esto puede hacerse contando un relato que resuene en el p\u00fablico o utilizando un lenguaje que evoque emociones.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-el-humor\">El humor<\/h3>\n\n\n\n<p>Tambi\u00e9n se puede utilizar el humor para persuadir, especialmente si queremos <strong>romper el hielo y hacer que el p\u00fablico sea m\u00e1s receptivo<\/strong> a un mensaje. Sin embargo, es importante utilizar el chiste y la iron\u00eda con moderaci\u00f3n, ya que en exceso puede resultar desagradable.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las habilidades m\u00e1s importantes del mundo moderno es la capacidad de comunicar y persuadir con eficacia. Por esto, &#8230; <a title=\"Persuasi\u00f3n en la comunicaci\u00f3n: qu\u00e9 es, tipos y t\u00e9cnicas\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/persuasion-en-la-comunicacion-que-es-tipos-y-tecnicas\/\" aria-label=\"M\u00e1s en Persuasi\u00f3n en la comunicaci\u00f3n: qu\u00e9 es, tipos y t\u00e9cnicas\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":285,"featured_media":152669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[13232,13917,2832,11027,12920],"class_list":["post-152668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-centros-de-formacion-3","tag-escuela-origen-international-education","tag-noticias-de-centros-de-formacion","tag-11027","tag-noticiaselpais-2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Descubre toda la oferta formativa de Escuela Origen International Education","link_faldon":"https:\/\/www.emagister.com\/cursos-escuela-origen-international-education-cen-1152223.htm","link_texto_faldon":"Ver cursos","link_button_faldon":"https:\/\/www.emagister.com\/cursos-escuela-origen-international-education-cen-1152223.htm","bannerid1":"","bannerid2":"","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Persuasi\u00f3n en la comunicaci\u00f3n: qu\u00e9 es, tipos y t\u00e9cnicas - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/persuasion-en-la-comunicacion-que-es-tipos-y-tecnicas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persuasi\u00f3n en la comunicaci\u00f3n: qu\u00e9 es, tipos y t\u00e9cnicas\" \/>\n<meta property=\"og:description\" content=\"Una de las habilidades m\u00e1s importantes del mundo moderno es la capacidad de comunicar y persuadir con eficacia. 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