{"id":16275,"date":"2014-10-16T13:59:40","date_gmt":"2014-10-16T11:59:40","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=16275"},"modified":"2021-12-01T15:39:39","modified_gmt":"2021-12-01T14:39:39","slug":"que-hace-un-seo","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-hace-un-seo\/","title":{"rendered":"\u00bfQu\u00e9 hace un SEO?"},"content":{"rendered":"

El SEO es una de las profesiones con m\u00e1s auge gracias a las nuevas tecnolog\u00edas y a las nuevas necesidades en la gesti\u00f3n de las organizaciones. Pero, \u00bfde qu\u00e9 se encarga exactamente un consultor SEO? \u00bfQu\u00e9 hace un SEO?<\/p>\n

Para entender esta profesi\u00f3n, primero tenemos que ponernos en el lugar del usuario. Seguro que muchas veces t\u00fa mismo has tecleado en Google u otro buscador palabras que te ayuden a informarte sobre algo o a encontrar alg\u00fan producto o servicio. Los dispositivos electr\u00f3nicos o los productos relacionados con el ocio suelen ser las decisiones de compra m\u00e1s comunes tomadas con informaci\u00f3n a trav\u00e9s de la Web.<\/p>\n

Sencillamente, la filosof\u00eda SEO consiste, b\u00e1sicamente, en tener un posicionamiento natural<\/strong> adecuado, es decir, no pagado en los buscadores<\/strong>. O sea, que la empresa est\u00e9 en los buscadores para dar respuesta al cliente en el momento en que \u00e9ste as\u00ed lo desee. A priori, esta pr\u00e1ctica ofrece una gran ventaja y es que el consumidor est\u00e1 buscando empresas o productos de tu sector por lo que su predisposici\u00f3n hacia ti ser\u00e1 mucho mejor que si les \u201cobligas\u201d a ver tu anuncio en la televisi\u00f3n o en un pop-up en un sitio web. En definitiva, se trata de que la web aparezca en los primeros puestos de los resultados de b\u00fasqueda.<\/p>\n

    \n
  1. Una de las tareas b\u00e1sicas que gestiona el SEO es hacer o comprobar que el sitio web sea, como se conoce en la terminolog\u00eda profesional, indexable<\/b>. Es decir, que sea compatible y reconocible con los buscadores.<\/li>\n
  2. Adem\u00e1s, debe hacer o mantener que el sitio web sea usable<\/b>, es decir, que sea intuitivo y f\u00e1cil de manejar para los usuarios.<\/li>\n
  3. El sitio web tambi\u00e9n tiene que ser sociable<\/b>. Debe estar integrado con los Social Media.<\/li>\n<\/ol>\n

    Las palabras clave<\/b> son tambi\u00e9n el pan de cada d\u00eda de un SEO. Con ellas, los buscadores clasifican las p\u00e1ginas web y las encuadran en una serie de categor\u00edas dentro de su base de datos. Interesa que las palabras clave que configuren la web, sean las mismas que las que utiliza el internauta a la hora de buscar informaci\u00f3n que le interesa. De ah\u00ed, la importancia de conocer los intereses y comportamientos del consumidor.<\/p>\n

    Si te apasiona este mundo, tienes a tu disposici\u00f3n un mont\u00f3n de cursos<\/a> que pueden interesarte. Si eres empresa y quieres conocer alguna herramienta de gesti\u00f3n, sepas que a trav\u00e9s de Google PageRank, puedes saber el nivel de calidad de tu sitio web. Si la puntuaci\u00f3n de tu p\u00e1gina es de cinco o seis sobre diez, indica que tu nivel de calidad ya es bueno.<\/p>\n

    \u00bfTe atreves a sumergirte en el mundo del Search \u00a0Engine Optimization?<\/p>\n","protected":false},"excerpt":{"rendered":"

    El SEO es una de las profesiones con m\u00e1s auge gracias a las nuevas tecnolog\u00edas y a las nuevas necesidades … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":123,"featured_media":16357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8422],"tags":[1232,81,635],"class_list":["post-16275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion","tag-que-estudiar-para-encontrar-trabajo","tag-cursos","tag-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"bannerid1":null,"bannerid2":null,"hreflang":null,"estilo_titulo":null,"fecha":null,"mostrar_faldon":null,"texto_faldon":null,"link_faldon":null,"link_texto_faldon":null,"link_button_faldon":null,"noticiasElPais":null,"noticiasLaVanguardia":null},"yoast_head":"\n\u00bfQu\u00e9 hace un SEO? - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/que-hace-un-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace un SEO?\" \/>\n<meta property=\"og:description\" content=\"El SEO es una de las profesiones con m\u00e1s auge gracias a las nuevas tecnolog\u00edas y a las nuevas necesidades ... 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