{"id":17003,"date":"2022-05-30T09:49:00","date_gmt":"2022-05-30T07:49:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=17003"},"modified":"2022-06-07T11:28:51","modified_gmt":"2022-06-07T09:28:51","slug":"que-hace-un-crm","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-hace-un-crm\/","title":{"rendered":"\u00bfQu\u00e9 hace un CRM?"},"content":{"rendered":"\n<p>Uno de los puestos de trabajo m\u00e1s solicitados \u00faltimamente es el de CRM. Este un perfil mixto, que no se estudia en las universidades como titulaci\u00f3n y con demanda creciente en las empresas. Muchos de vosotros pod\u00e9is preguntaros&nbsp;\u00bfqu\u00e9 hace un <strong>CRM<\/strong>?<\/p>\n\n\n\n<p>Un <strong>CRM<\/strong> es un \u00abCustomer Relationship Manager\u00bb; en espa\u00f1ol, un \u00abgestor de relaciones con el cliente\u00bb. Si bien actualmente es un perfil laboral que nombra a un individuo, originalmente el <strong>CRM<\/strong> denominaba diversos programas, gesti\u00f3n inform\u00e1tica y de toda la organizaci\u00f3n, basada en la satisfacci\u00f3n del cliente y coordinar la relaci\u00f3n con ellos.<\/p>\n\n\n\n<p>Si quieres saber m\u00e1s sobre la figura del <strong>CRM<\/strong>, \u00a1contin\u00faa leyendo!<\/p>\n\n\n\n<p>El origen de este puesto dentro de la organizaci\u00f3n corporativa se consolida a partir de<strong> la explosi\u00f3n de internet en los a\u00f1os 2000-2001<\/strong>. Las empresas comprendieron que los potenciales de marketing se quintuplicaban gracias a la web, pero esto tambi\u00e9n pod\u00eda volverse en contra si no se trabaja espec\u00edficamente qui\u00e9nes son los clientes y qu\u00e9 esperan de la empresa.<\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1les son las tareas de un CRM?<\/strong><\/p>\n\n\n\n<p>Un CRM es el encargado de crear&nbsp;perfiles de cliente mediante diferentes estrategias:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Entender&nbsp;sus necesidades<\/li><li>Fortalecer relaciones con clientes clave: mediante productos adaptados y perfeccionados para cada perfil<\/li><li>Proveer el mejor servicio de atenci\u00f3n al cliente: resolviendo sus problemas o dudas&nbsp;de forma r\u00e1pida y eficaz<\/li><\/ul>\n\n\n\n<p>Se trabaja con bases de datos, que permiten registrar los datos de&nbsp;contacto del cliente, saber cu\u00e1les son sus compras o qu\u00e9 tipo de asistencia ha requerido alguna vez. As\u00ed, la empresa puede definir mejor sus rasgos de \u00abmarca\u00bb frente a los distintos perfiles de clientes y optimiza la calidad de la relaci\u00f3n con el cliente.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo trabaja un CRM?<\/strong><\/p>\n\n\n\n<p>La cantidad de informaci\u00f3n que puede llegar a acumular una empresa sobre sus clientes puede ser abrumadora. Por ello, un <strong>Customer Relationship Manager<\/strong>&nbsp;debe conocer y manejar a la perfecci\u00f3n algunos programas de <strong>CRM<\/strong>, que se han ido desarrollando a medida que este perfil laboral se ha ido estableciendo. Un programa de <strong>CRM<\/strong> compila informaci\u00f3n que proviene de&nbsp;diversos canales: la p\u00e1gina web de la empresa, tel\u00e9fono de contacto, chat, correo electr\u00f3nico, material de marketing y redes sociales.<\/p>\n\n\n\n<p>Una vez recopilada esta informaci\u00f3n, la empresa puede automatizar una serie de actividades de fidelizaci\u00f3n del cliente, y ofrecer productos u ofertas cada vez m\u00e1s apropiadas para cada perfil. Las tareas que se automatizan son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.emagister.com\/cursos-marketing-tematica-597.htm\">Marketing<\/a><\/li><li><a href=\"https:\/\/www.emagister.com\/cursos-atencion-al-cliente-tematica-852.htm\">Atenci\u00f3n al cliente<\/a><\/li><li><a href=\"https:\/\/www.emagister.com\/cursos-atencion-al-cliente-tematica-852.htm\">Servicios basados en la ubicaci\u00f3n<\/a>&nbsp;(<em>mobile marketing<\/em>)<\/li><\/ul>\n\n\n\n<p><strong>\u00bfQu\u00e9 formaci\u00f3n debe tener un CRM?<\/strong><\/p>\n\n\n\n<p>El perfil que buscan las empresas es b\u00e1sicamente de administraci\u00f3n y negocios. Por ello, una titulaci\u00f3n en Empresariales, Administraci\u00f3n o Econom\u00eda es la mejor opci\u00f3n. Tambi\u00e9n puede serlo Derecho e incluso Comunicaci\u00f3n y Periodismo, si ya tienes experiencia en marketing.<\/p>\n\n\n\n<p>Adem\u00e1s, es esencial que conozcas alg\u00fan sistema de <strong>CRM<\/strong>: <a href=\"https:\/\/www.emagister.com\/cursos-sap-kwes-785.htm\">SAP<\/a>,&nbsp;<a href=\"https:\/\/www.emagister.com.co\/cursos-erp-crm-business-intelligence-tematica-54.htm\">ERP-CRM<\/a>, <a href=\"https:\/\/www.emagister.com\/cursos-cloud-computing-kwes-1000002221.htm\">cloud computing y SaaS<\/a>. Asimismo, un perfil din\u00e1mico y multifunci\u00f3n como el de <strong>CRM<\/strong> se complementa mejor con conocimientos de gesti\u00f3n de redes sociales (<a href=\"https:\/\/www.emagister.com\/cursos-community-manager-kwes-1000001429.htm\">community management<\/a>) y <a href=\"https:\/\/www.emagister.com\/cursos-comunicacion-corporativa-online-tonline-594.htm\">comunicaci\u00f3n corporativa<\/a>.<\/p>\n\n\n\n<p><strong>&nbsp;\u00bfCu\u00e1nto gana un CRM?<\/strong><\/p>\n\n\n\n<p>Como todos los sueldos en una empresa, pueden estar ligados a la experiencia previa que puedas aportar al puesto, y la cantidad de tareas que se encuentren realmente bajo tu direcci\u00f3n. En general, podemos hablar de entre 30.000 y m\u00e1s de 50.000 euros anuales de media.<\/p>\n\n\n\n<p>\u00bfTe ha gustado este art\u00edculo?&nbsp; Puedes seguir leyendo el resto del contenido de nuestro blog dando click&nbsp;<a href=\"https:\/\/www.emagister.com\/blog\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los puestos de trabajo m\u00e1s solicitados \u00faltimamente es el de CRM. Este un perfil mixto, que no se &#8230; <a title=\"\u00bfQu\u00e9 hace un CRM?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/que-hace-un-crm\/\" aria-label=\"M\u00e1s en \u00bfQu\u00e9 hace un CRM?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":119,"featured_media":145866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8330,8381,8408],"tags":[79,302,434,504,12587,12588],"class_list":["post-17003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orientacion","category-mercado-laboral","category-empresariales","tag-crm","tag-marketing","tag-empleo","tag-community-management","tag-customer-relationship-management","tag-customer-relationship-manager","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Consulta toda nuestra oferta de cursos de Customer Relationship Management ","link_faldon":"https:\/\/www.emagister.com\/customer-relationship-management-tps-5318087.htm","link_texto_faldon":"Ver cursos","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 hace un CRM? - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/que-hace-un-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace un CRM?\" \/>\n<meta property=\"og:description\" content=\"Uno de los puestos de trabajo m\u00e1s solicitados \u00faltimamente es el de CRM. 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