{"id":18583,"date":"2020-04-07T17:06:00","date_gmt":"2020-04-07T15:06:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=18583"},"modified":"2021-11-12T11:04:17","modified_gmt":"2021-11-12T10:04:17","slug":"primeros-pasos-para-crear-tu-propia-empresa","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/primeros-pasos-para-crear-tu-propia-empresa\/","title":{"rendered":"Primeros pasos para crear tu propia empresa"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong>emprendedor<\/strong> es hoy en d\u00eda m\u00e1s que nunca un aut\u00e9ntico aventurero. En busca de oportunidades, se lanza a una dura y arriesgada cruzada llena de incertidumbre que debe afrontar con inteligencia, pasi\u00f3n y determinaci\u00f3n. Cual h\u00e9roe en una encrucijada, debe poseer un gran af\u00e1n de superaci\u00f3n y resolver de forma innovadora y creativa los retos que se le presenten.<\/p>\n<p style=\"text-align: justify;\">Para ayudarte en la aventura de <strong>crear tu propia empresa<\/strong> y lograr un resultado lo m\u00e1s satisfactorio posible, hay <strong>tres pasos previos<\/strong> que debes tener en cuenta para evitar sorpresas y cabos sueltos en el camino. Te los contamos en esta entrada.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>1 \u2013 Valorar si eres un emprendedor en potencia<\/strong>. \u00bfTienes una actitud innovadora y sueles avanzarte a los cambios? \u00bfEres asertivo y conf\u00edas en ti mismo? \u00bfTe automotivas y te enfrentas a situaciones con actitud positiva? \u00bfSabes escuchar? \u00bfTienes dotes de liderazgo? \u00bfEres resolutivo? No te estreses con tantas preguntas y s\u00e9 sincero contigo mismo. Piensa que la mayor\u00eda de cualidades necesarias para emprender se pueden aprender, hay cursos y <a href=\"https:\/\/www.emagister.com\/blog\/6-libros-que-tienes-leer-antes-de-emprender\/\" target=\"_blank\" rel=\"noopener\">libros<\/a> que te ayudar\u00e1n, as\u00ed que manos a la obra.<\/p>\n<p style=\"text-align: justify;\"><strong>2 \u2013 Testear tu idea de negocio y analizar el mercado<\/strong>. Por un lado, es necesario reflexionar acerca de c\u00f3mo has llegado a tu idea de negocio, si lo has hecho partiendo de una necesidad detectada o de una oportunidad, y valorar <a href=\"https:\/\/www.emagister.com\/blog\/los-5-primeros-problemas-la-hora-de-emprender\/\" target=\"_blank\" rel=\"noopener\">tu nivel de conocimiento<\/a> del proyecto (c\u00f3mo es el proceso de producci\u00f3n, cu\u00e1l es el enfoque comercial, etc.). Por otro lado, es fundamental realizar el ya cl\u00e1sico, pero muy efectivo an\u00e1lisis DAFO: averiguar qu\u00e9 oportunidades y qu\u00e9 amenazas existen en el sector en el cual te quieres establecer, teniendo en cuenta el mercado, el p\u00fablico objetivo y la competencia, e identificar los puntos fuertes y los puntos d\u00e9biles de tu proyecto de negocio.<\/p>\n<p style=\"text-align: justify;\"><strong>3 \u2013 Desarrollar un plan de empresa<\/strong>. Te dar\u00e1 la clave de si tu proyecto est\u00e1 suficientemente maduro para iniciarlo o si debes reforzar alg\u00fan aspecto antes de lanzarte a la piscina. Debes contemplar los siguientes temas:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Marketing<\/strong>: c\u00f3mo te dar\u00e1s a conocer. Sea cual sea el tama\u00f1o de tu empresa, necesitas un plan de <a href=\"https:\/\/www.emagister.com\/web\/search\/?action=search&amp;origen=buscador_principal&amp;esBusquedaUsuario=1&amp;q=marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a> anual que se adapte a tus necesidades y que <a href=\"https:\/\/www.emagister.com\/blog\/como-disenar-un-plan-de-medios-sociales\/\" target=\"_blank\" rel=\"noopener\">no tiene por qu\u00e9 ser caro<\/a>. Hay muchas opciones: el contacto directo, las acciones on-line, las ferias, etc. Y no debes olvidar crear tu marca personal, hacer <em>networking<\/em>, definir una estrategia en el punto de venta (si lo hay), fijar precios para tus productos o servicios, etc.<\/li>\n<li><strong>Fiscalidad<\/strong>: es imprescindible que conozcas c\u00f3mo tributan los beneficios de tu empresa en funci\u00f3n de c\u00f3mo la constituyas y de la actividad que desarrolles (activo y pasivo, IVA, IRPF, etc.).<\/li>\n<li><strong>Gesti\u00f3n empresarial<\/strong>: hace referencia a la organizaci\u00f3n interna, recursos humanos y contrataci\u00f3n laboral, herramientas de trabajo y de gesti\u00f3n (aplicaciones inform\u00e1ticas, CRM, la famosa \u00abnube\u00bb), y sistemas de calidad.<\/li>\n<li><strong>Local y ubicaci\u00f3n<\/strong>: en funci\u00f3n del tipo de negocio, te puede interesar alquilar o comprar un local, coger una franquicia u optar por el <em>coworking<\/em>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">El plan de empresa tambi\u00e9n te ser\u00e1 muy \u00fatil si tienes pensado buscar socios, inversores o cualquier otro tipo de financiaci\u00f3n. En ese caso, no olvides hacerlo sugerente, din\u00e1mico y preciso.<\/p>\n<p style=\"text-align: justify;\">Ahora tu proyecto empresarial ya est\u00e1 listo para iniciar su andadura.<\/p>\n<div class=\"courses\"><div class=\"course\"><div class=\"inside\"><a href=\"https:\/\/www.emagister.com\/new-master-iniciativa-emprendedora-creacion-empresas-para-autonomos-pymes-titulacion-universitaria-cursos-3775642.htm\" class=\"course_name directory\">M\u00e1ster en Iniciativa Emprendedora y Creaci\u00f3n de Empresas para Aut\u00f3nomos y Pymes + Titulaci\u00f3n Universitaria<\/a><div class=\"course_center\">INEAF<\/div><div class=\"course_rating\"><svg fill=\"none\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m5.79999.990059-1.58 3.220001-3.549999.52c-.6399996.09-.9.87-.43 1.32l2.559999 2.51-.6 3.53004c-.11.64.56 1.12 1.13.82l3.18-1.67v-10.680041c-.29 0-.56.14-.71.43z\" fill=\"#f5ba41\"\/><path d=\"m10.8 12.0901-.6-3.53004 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En busca de oportunidades, se lanza a una &#8230; <a title=\"Primeros pasos para crear tu propia empresa\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/primeros-pasos-para-crear-tu-propia-empresa\/\" aria-label=\"M\u00e1s en Primeros pasos para crear tu propia empresa\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":133,"featured_media":18639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759],"tags":[302,1110,1765,1887,1888,1901,68,103],"class_list":["post-18583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","tag-marketing","tag-emprendedores","tag-emprender","tag-plan-de-empresa","tag-gestion-empresarial","tag-plan-de-negocios","tag-administracion-de-empresas","tag-empresas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"1","texto_faldon":"Encuentra en Emagister tu curso ideal","link_faldon":"https:\/\/www.emagister.com\/cursos-emprendedores-kwes-313.htm","link_texto_faldon":"Cursos Emprendedores","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Primeros pasos para crear tu propia empresa - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/primeros-pasos-para-crear-tu-propia-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeros pasos para crear tu propia empresa\" \/>\n<meta property=\"og:description\" content=\"El emprendedor es hoy en d\u00eda m\u00e1s que nunca un aut\u00e9ntico aventurero. 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