{"id":21135,"date":"2022-08-08T20:15:00","date_gmt":"2022-08-08T18:15:00","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=21135"},"modified":"2022-08-10T11:28:36","modified_gmt":"2022-08-10T09:28:36","slug":"que-es-el-design-thinking","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-es-el-design-thinking\/","title":{"rendered":"\u00bfQu\u00e9 es el Design Thinking?"},"content":{"rendered":"\n<p>Si nos preguntaran cu\u00e1l es la palabra m\u00e1gica por la que compite todo proceso de negocio, probablemente responder\u00edamos al un\u00edsono: <strong>innovaci\u00f3n<\/strong>. M\u00e1s all\u00e1 de ser un concepto en boga, innovar implica crecer en constante revisi\u00f3n, lo que supone un ejercicio positivo para el desarrollo de cualquier negocio.<\/p>\n\n\n\n<p>La innovaci\u00f3n puede ser un don, pero tambi\u00e9n hay que trabajarla. Un buen equipo, una buena idea y una buena metodolog\u00eda son claves. Para ello, existen diversas t\u00e9cnicas, como el llamado \u2018<strong>pensamiento del dise\u00f1o<\/strong>\u2019 o <strong>Design Thinking<\/strong>. Este ofrece una visi\u00f3n hol\u00edstica de todo el proceso de dise\u00f1o de un producto, integrando a las personas, a la tecnolog\u00eda y al negocio. Apunta a entender a los usuarios y a crear soluciones centradas en las personas, amalgamando tres pilares: <strong>observar desaf\u00edos, detectar necesidades y resolver problemas.<\/strong><\/p>\n\n\n\n<p>El Design Thinking es \u00faltil para el <strong>desarrollo de productos y servicios<\/strong>, para <strong>mejorar procesos de trabajo<\/strong> o para definir con \u00e9xito <strong>modelos de negocio<\/strong>.<\/p>\n\n\n\n<p>El m\u00e9todo tiene su origen en la Universidad de Stanford de California (EEUU), durante la d\u00e9cada de los 70. Fue lanzado al mundo de la mano de la consultor\u00eda de dise\u00f1o IDEO, quien sigue siendo su precursora. Actualmente, hay varias empresas que lo usan, sobre todo startups, y empieza a tener presencia en la pedagog\u00eda, con el objetivo de estimular a los estudiantes a pensar de manera creativa y a convertir las ideas en realidad.<\/p>\n\n\n\n<p>As\u00ed pues, el m\u00e9todo est\u00e1 centrado en el proceso de dise\u00f1o, m\u00e1s que en el producto final.<\/p>\n\n\n\n<p>El <strong>Design Thinking<\/strong> consta de las siguientes 5 fases:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Empatizar y Comprender:<\/strong> en este primer momento observaremos las actitudes que nuestros usuarios tienen en su propio contexto. No se trata de interferir en su entorno, pero s\u00ed de involucrarnos con sus necesidades a trav\u00e9s de la escucha activa y de la generaci\u00f3n de entrevistas. En esta fase desarrollaremos nuestra sensibilidad como dise\u00f1adores para entender qu\u00e9 realidad viven nuestros usuarios y qu\u00e9 es importante para ellos.<\/li><li><strong>Definir:<\/strong> en esta segunda etapa ordenaremos toda la informaci\u00f3n recopilada durante la fase de observaci\u00f3n. Despu\u00e9s de conocer al detalle a nuestros usuarios, podremos seleccionar de forma coherente aquel material que m\u00e1s relevante nos parezca y que m\u00e1s valor aporte a nuestros objetivos. Tambi\u00e9n, empezaremos a definir cu\u00e1les son los posibles problemas del producto o modelo de negocio. Definiremos desaf\u00edos concretos y que sean inspiradores tanto para el equipo de trabajo como para los usuarios.<\/li><li><strong>Idear<\/strong>: iniciaremos el proceso de dise\u00f1o y de generaci\u00f3n de ideas. Es un excelente momento para darle rienda suelta a la imaginaci\u00f3n. Todo es v\u00e1lido, ya sean pensamientos inconscientes como conscientes. Nos ser\u00e1 de ayuda contar con brainstorms, croquis, mindmaps, protitos y storyboards, entre otras t\u00e9cnicas. En esta etapa es importante distinguir qu\u00e9 \u00e1rea se encarga de la generaci\u00f3n de ideas y qu\u00e9 otra de su evaluaci\u00f3n.<\/li><li><strong>Prototipar:<\/strong> crearemos elementos con los que el usuario pueda interactuar para que nos ayuden a responder preguntas y a acercarnos a una resoluci\u00f3n. Dibujos, objetos varios, post-its, cartones, storyboards u otros materiales son ideales para entregar al usuario y que experimente con ellos. As\u00ed, podremos identificar errores y evaluar alternativas. A la hora de elaborar estos elementos es muy \u00fatil trabajar con un usuario en la mente.<\/li><li><strong>Evaluar:<\/strong> una vez creados los prototipos pasaremos a entregarlos a los usuarios para que nos den su feedback y comentarios. Idealmente, haremos el proceso de evaluaci\u00f3n en el contexto del usuario. Para ello, ofreceremos los prototipos sin dar explicaciones, dejando que la propia persona descubra sus usos y los compare. A nosotros nos servir\u00e1 para observar sus \u00e9xitos o fracasos.<\/li><\/ul>\n\n\n\n<p>El Design Thinking contiene varias t\u00e9cnicas para trabajar estas cinco fases. Por ejemplo, el mapa de empat\u00eda, la saturaci\u00f3n y agrupaci\u00f3n, la generaci\u00f3n de entrevistas o la documentaci\u00f3n de historias. Citaremos y desarrollaremos otras m\u00e1s en un siguiente post.<\/p>\n\n\n\n<p>Por \u00faltimo, anotamos este enlace donde\u00a0podr\u00e1s leer art\u00edculos de Tim Brown, CEO de la consultor\u00eda IDEO y precursor del m\u00e9todo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si nos preguntaran cu\u00e1l es la palabra m\u00e1gica por la que compite todo proceso de negocio, probablemente responder\u00edamos al un\u00edsono: &#8230; <a title=\"\u00bfQu\u00e9 es el Design Thinking?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/que-es-el-design-thinking\/\" aria-label=\"M\u00e1s en \u00bfQu\u00e9 es el Design Thinking?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":126,"featured_media":148611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,772],"tags":[478,1555,1765,2410,2597,2598,2599],"class_list":["post-21135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-desarrollo-personal","tag-innovacion","tag-startup","tag-emprender","tag-design-thinking","tag-modelos-de-negocio","tag-metodologia","tag-prototipar","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","mostrar_faldon":"1","texto_faldon":"Encuentra en Emagister tu curso ideal","link_faldon":"https:\/\/www.emagister.com\/cursos-design-thinking-kwes-10000030652.htm","link_texto_faldon":"Ver cursos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Design Thinking? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"La innovaci\u00f3n puede ser un don, pero hay que trabajarla. 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